某市辛家廟住宅項目商業(yè)計劃書
發(fā)布時間：2018-11-13 20:15
【摘要】：商業(yè)計劃書是企業(yè)為達到發(fā)展的目標(biāo),在對項目深入調(diào)研、收集資料、整理分析的基礎(chǔ)上,編寫的提供給投資商及相關(guān)其他人員的材料,旨在全面展示公司和項目狀況、未來發(fā)展?jié)摿�。本商業(yè)投資計劃書是YT地產(chǎn)集團公司基于某市辛家廟項目編制,用于項目開發(fā)階段對外籌集資金,計劃書通過展現(xiàn)項目的價值和投資潛力,使投資人了解項目整體情況及預(yù)計收益水平,從而做出投資決策。辛家廟項目位于某市主城區(qū)未央?yún)^(qū)的二環(huán)沿線,距該市行政中心8公里,距高鐵站12公里,周邊有占地3.5平方公里的大明宮中央遺址公園及滬灞河流域生態(tài)景觀帶,可盡享大明宮中央居住區(qū)的市政、文化、旅游、金融、商業(yè)等綜合配套。項目占地面積22.9萬平米,規(guī)劃建筑面積93萬平米,預(yù)計總投資52億元。本計劃書主要針對其中住宅部分進行了研究,住宅部分建筑面積為72萬平米,總投資42億元。 本商業(yè)計劃書,第一章介紹了商業(yè)計劃書編寫的概況,第二章介紹了辛家廟項目及開發(fā)公司的整體情況,使投資者對項目和開發(fā)商有一個直觀的了解。第三章對目前房地產(chǎn)宏觀經(jīng)濟市場、該市及項目所在區(qū)域的市場情況進行分析,通過SWOT模型分析了項目的優(yōu)勢、劣勢、機會和威脅。第四章將項目整體定位為生態(tài)級城市副中心,并從規(guī)劃定位、商業(yè)布局、建筑風(fēng)格、戶型比例、公建配套、物業(yè)管理、安全管理等方面對項目進行了產(chǎn)品定位,客戶定位為主要滿足首次改善和多次改善的需求,少量考慮頂級客戶的需求。第五章從市場營銷方面,對項目的定價情況、營銷策略和市場推廣計劃進行了說明。第六章介紹了項目的開發(fā)計劃,項目分5期開發(fā),對各期的面積及主要工程節(jié)點情況進行了說明。第七章財務(wù)計劃,對項目的總投資的內(nèi)容及資金使用計劃進行了預(yù)測,然后對項目的銷售收入及各年回款情況進行了預(yù)測,從而得出了項目的資金需求,即資金需求4億元,期限3年。第八章財務(wù)評價和風(fēng)險分析,通過編制資金來源及運用分析表、利潤表進行預(yù)測,得出項目的利潤總額為11.82億元,稅后凈利潤為8.87億元,凈利潤率為16.4%；通過靜態(tài)財務(wù)指標(biāo)評價,得出靜態(tài)投資回收期3.9年,稅后投資利潤率為21%,資本金利潤率為98.5%；通過動態(tài)指標(biāo)分析評價,得出項目的凈現(xiàn)值為34,420萬元、動態(tài)投資回收期為4.5年、項目的財務(wù)內(nèi)部收益率為21.6%；最后對項目不確定性進行分析,在盈虧平衡和敏感性分析的基礎(chǔ)上,分析了項目的主要風(fēng)險和應(yīng)對策略。 本計劃書對項目銷售及開發(fā)計劃進行了詳細(xì)描述和周密安排,對項目進行了完整了財務(wù)分析,研究表明：項目具有良好的預(yù)期經(jīng)濟效益水平。
[Abstract]:A business plan is a material prepared by an enterprise for investors and other relevant personnel on the basis of in-depth investigation, data collection, and analysis of projects to achieve the development goals, in order to comprehensively show the company and the status of the project. The potential for future development. This commercial investment plan is prepared by YT Real Estate Group Company based on the Xinjiamiao project in a certain city, which is used to raise funds for the project development phase. The plan shows the value and investment potential of the project. Enable investors to understand the overall situation of the project and the expected level of income, and thus make investment decisions. The Xinjiamiao project is located along the second Ring Road in Weiyang District, the main urban area of a certain city, 8 kilometers from the city's administrative center and 12 kilometers from the high-speed railway station. There is an area of 3.5 square kilometers around the Central ruins Park of the Daming Palace and the ecological landscape belt of the Huba River Basin. Daming Palace can enjoy the central residential district of municipal, cultural, tourism, finance, commerce and other comprehensive supporting. The project covers an area of 229000 square meters, planning construction area of 930000 square meters, estimated total investment of 5.2 billion yuan. This plan mainly focuses on the residential part, the residential part of the building area is 720000 square meters, the total investment is 4.2 billion yuan. This business plan, the first chapter introduces the general situation of the preparation of the business plan, the second chapter introduces the Xinjiamiao project and the overall situation of the development company, so that investors have an intuitive understanding of the project and developers. The third chapter analyzes the market situation of the real estate macroeconomic market, the city and the area where the project is located, and analyzes the strengths, weaknesses, opportunities and threats of the project through the SWOT model. In the fourth chapter, the project is positioned as a sub-center of eco-level city, and the project is positioned from the aspects of planning orientation, commercial layout, architectural style, household proportion, public construction matching, property management, safety management and so on. Customer orientation is mainly to meet the needs of the first and multiple improvements, a small number of top customer needs. Chapter five explains the pricing situation, marketing strategy and marketing plan of the project from the aspect of marketing. The sixth chapter introduces the development plan of the project, which is divided into five phases, and explains the area of each period and the main project nodes. Chapter VII financial plan, the content of the total investment of the project and the use of funds are predicted, and then the sales income of the project and the situation of each year to forecast, so as to get the project's funding needs, that is, the capital requirements of 400 million yuan. The deadline is three years. Chapter 8 financial evaluation and risk analysis, through compiling the fund source and using the analysis statement and profit statement to forecast, the total profit of the project is 1.182 billion yuan, the net profit after tax is 887 million yuan, and the net profit rate is 16.4; Through static financial index evaluation, it is concluded that the payback period of static investment is 3.9 years, the profit rate of after-tax investment is 21%, and the profit rate of capital is 98.55%. Through dynamic index analysis and evaluation, it is concluded that the net present value of the project is 344.2 million yuan, the dynamic investment payback period is 4.5 years, and the financial internal rate of return of the project is 21.6b. Finally, the uncertainty of the project is analyzed. On the basis of break-even and sensitivity analysis, the main risks and countermeasures of the project are analyzed. The project sales and development plan is described and carefully arranged in this plan, and the financial analysis of the project is completed. The research shows that the project has a good level of expected economic benefits.
【學(xué)位授予單位】：首都經(jīng)濟貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.233.4
本文編號：2330306
[Abstract]:A business plan is a material prepared by an enterprise for investors and other relevant personnel on the basis of in-depth investigation, data collection, and analysis of projects to achieve the development goals, in order to comprehensively show the company and the status of the project. The potential for future development. This commercial investment plan is prepared by YT Real Estate Group Company based on the Xinjiamiao project in a certain city, which is used to raise funds for the project development phase. The plan shows the value and investment potential of the project. Enable investors to understand the overall situation of the project and the expected level of income, and thus make investment decisions. The Xinjiamiao project is located along the second Ring Road in Weiyang District, the main urban area of a certain city, 8 kilometers from the city's administrative center and 12 kilometers from the high-speed railway station. There is an area of 3.5 square kilometers around the Central ruins Park of the Daming Palace and the ecological landscape belt of the Huba River Basin. Daming Palace can enjoy the central residential district of municipal, cultural, tourism, finance, commerce and other comprehensive supporting. The project covers an area of 229000 square meters, planning construction area of 930000 square meters, estimated total investment of 5.2 billion yuan. This plan mainly focuses on the residential part, the residential part of the building area is 720000 square meters, the total investment is 4.2 billion yuan. This business plan, the first chapter introduces the general situation of the preparation of the business plan, the second chapter introduces the Xinjiamiao project and the overall situation of the development company, so that investors have an intuitive understanding of the project and developers. The third chapter analyzes the market situation of the real estate macroeconomic market, the city and the area where the project is located, and analyzes the strengths, weaknesses, opportunities and threats of the project through the SWOT model. In the fourth chapter, the project is positioned as a sub-center of eco-level city, and the project is positioned from the aspects of planning orientation, commercial layout, architectural style, household proportion, public construction matching, property management, safety management and so on. Customer orientation is mainly to meet the needs of the first and multiple improvements, a small number of top customer needs. Chapter five explains the pricing situation, marketing strategy and marketing plan of the project from the aspect of marketing. The sixth chapter introduces the development plan of the project, which is divided into five phases, and explains the area of each period and the main project nodes. Chapter VII financial plan, the content of the total investment of the project and the use of funds are predicted, and then the sales income of the project and the situation of each year to forecast, so as to get the project's funding needs, that is, the capital requirements of 400 million yuan. The deadline is three years. Chapter 8 financial evaluation and risk analysis, through compiling the fund source and using the analysis statement and profit statement to forecast, the total profit of the project is 1.182 billion yuan, the net profit after tax is 887 million yuan, and the net profit rate is 16.4; Through static financial index evaluation, it is concluded that the payback period of static investment is 3.9 years, the profit rate of after-tax investment is 21%, and the profit rate of capital is 98.55%. Through dynamic index analysis and evaluation, it is concluded that the net present value of the project is 344.2 million yuan, the dynamic investment payback period is 4.5 years, and the financial internal rate of return of the project is 21.6b. Finally, the uncertainty of the project is analyzed. On the basis of break-even and sensitivity analysis, the main risks and countermeasures of the project are analyzed. The project sales and development plan is described and carefully arranged in this plan, and the financial analysis of the project is completed. The research shows that the project has a good level of expected economic benefits.
【學(xué)位授予單位】：首都經(jīng)濟貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.233.4
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