MX房地產(chǎn)公司發(fā)展轉(zhuǎn)型戰(zhàn)略研究
發(fā)布時間：2018-08-25 09:05
【摘要】：住房作為人類社會一項非常重要的物質(zhì)基礎(chǔ)以及日常生活的重要財富,在人居生活中占據(jù)了相當重要的位置。同時房地產(chǎn)行業(yè)的發(fā)展和國民經(jīng)濟的發(fā)展有著重要的關(guān)系,而這些關(guān)系也造就了房地產(chǎn)行業(yè)的先導性以及基礎(chǔ)性。本世紀以來,房地產(chǎn)行業(yè)的快速發(fā)展在我國產(chǎn)業(yè)結(jié)構(gòu)優(yōu)化以及不斷增長的經(jīng)濟中起著非常重要的作用,同時也具有雙重的戰(zhàn)略位置,已經(jīng)逐漸的成為了國民經(jīng)濟的新型增長點以及消費熱點問題。文章研究對象為MX房地產(chǎn)公司,公司地處遂寧市市中區(qū),是處在快速發(fā)展過程中面臨是否轉(zhuǎn)型、如何選擇轉(zhuǎn)型的典型二級城市民營房地產(chǎn)企業(yè)。在如今這個發(fā)展階段,房地產(chǎn)行業(yè)的競爭壓力有增無減,不論是國家一系列的政策出臺,還是消費者對房地產(chǎn)產(chǎn)品的要求提升,都使得這個行業(yè)的競爭不斷地加劇。所以對于MX房地產(chǎn)公司來說,當前面臨的一個重要的問題就是使用怎樣的發(fā)展轉(zhuǎn)型戰(zhàn)略能夠使得企業(yè)在競爭日益激烈的市場上占據(jù)有利的地勢,同時這也是文章所研究的主要問題。論文從上面講到的問題出發(fā),研究對象是MX房地產(chǎn)公司,通過仔細的調(diào)查研究以及發(fā)展過程中遇到的問題進行深入分析,從而對國內(nèi)二級市場地產(chǎn)開發(fā)商在發(fā)展轉(zhuǎn)型過程中可能面臨的一些問題,以及存在的原因和相關(guān)實施發(fā)展轉(zhuǎn)型戰(zhàn)略具體措施進行了相對可行性的研究,具體的內(nèi)容包括以下三個方面：1.詳細研究了既有的一級市場拓展理論。2.MX房地產(chǎn)公司開發(fā)業(yè)務實踐情況,從外部環(huán)境和內(nèi)部能力兩方面對存在的問題進行了分析。3.通過研究,提出了目前MX房地產(chǎn)公司市場轉(zhuǎn)型戰(zhàn)略的思路,最后通過實際案例,對發(fā)展轉(zhuǎn)型戰(zhàn)略實施效果進行評估。
[Abstract]:As a very important material foundation and important wealth of daily life, housing occupies a very important position in human habitation. At the same time, the development of the real estate industry and the development of the national economy have an important relationship, and these relations have also created the guidance and foundation of the real estate industry. Since the beginning of this century, the rapid development of the real estate industry has played a very important role in the optimization of the industrial structure and the growing economy of our country, and has also played a dual strategic role. Has gradually become a new growth point of the national economy and consumption hot issues. The research object of this paper is MX real estate company, which is located in the central district of Suining city. It is a typical private real estate enterprise in the second class city, which is faced with the transition in the process of rapid development and how to choose the transition. At this stage of development, the competition pressure of the real estate industry is increasing, whether it is the introduction of a series of national policies or the rising demands of consumers on real estate products, which makes the competition in this industry increasingly fierce. Therefore, for MX real estate companies, an important issue is how to use the development transformation strategy to enable enterprises to occupy favorable terrain in the increasingly competitive market. At the same time, this is also the main problem studied in the article. From the above mentioned problems, the research object is MX real estate company, through careful investigation and research as well as the problems encountered in the development process of in-depth analysis, Therefore, this paper makes a relative feasibility study on some problems that may be faced by domestic secondary market real estate developers in the process of development transformation, as well as the existing reasons and relevant specific measures to implement the development transition strategy. The specific content includes the following three aspects: 1. This paper studies in detail the existing primary market development theory. 2.MX real estate company development business practice situation, from the external environment and internal capabilities of the two aspects of the existing problems are analyzed. Through the research, this paper puts forward the idea of the market transformation strategy of MX real estate company at present, and finally evaluates the effect of the implementation of the development transformation strategy through the actual case.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F299.233.4
[Abstract]:As a very important material foundation and important wealth of daily life, housing occupies a very important position in human habitation. At the same time, the development of the real estate industry and the development of the national economy have an important relationship, and these relations have also created the guidance and foundation of the real estate industry. Since the beginning of this century, the rapid development of the real estate industry has played a very important role in the optimization of the industrial structure and the growing economy of our country, and has also played a dual strategic role. Has gradually become a new growth point of the national economy and consumption hot issues. The research object of this paper is MX real estate company, which is located in the central district of Suining city. It is a typical private real estate enterprise in the second class city, which is faced with the transition in the process of rapid development and how to choose the transition. At this stage of development, the competition pressure of the real estate industry is increasing, whether it is the introduction of a series of national policies or the rising demands of consumers on real estate products, which makes the competition in this industry increasingly fierce. Therefore, for MX real estate companies, an important issue is how to use the development transformation strategy to enable enterprises to occupy favorable terrain in the increasingly competitive market. At the same time, this is also the main problem studied in the article. From the above mentioned problems, the research object is MX real estate company, through careful investigation and research as well as the problems encountered in the development process of in-depth analysis, Therefore, this paper makes a relative feasibility study on some problems that may be faced by domestic secondary market real estate developers in the process of development transformation, as well as the existing reasons and relevant specific measures to implement the development transition strategy. The specific content includes the following three aspects: 1. This paper studies in detail the existing primary market development theory. 2.MX real estate company development business practice situation, from the external environment and internal capabilities of the two aspects of the existing problems are analyzed. Through the research, this paper puts forward the idea of the market transformation strategy of MX real estate company at present, and finally evaluates the effect of the implementation of the development transformation strategy through the actual case.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F299.233.4
【相似文獻】
相關(guān)期刊論文 前10條
1 ;武漢市房地產(chǎn)公司改革轉(zhuǎn)制的幾點探索[J];中國建設信息;2001年06期
2 沈健;;除了執(zhí)行,我們還缺什么?——談房地產(chǎn)公司“戰(zhàn)略”與“執(zhí)行”的關(guān)系[J];寧波經(jīng)濟(財經(jīng)視點);2005年10期
3 馬昌;;試論新形勢下房地產(chǎn)公司經(jīng)營與管理[J];經(jīng)營管理者;2013年02期
4 王強東 ,鄭國華;湖南徹底清理房地產(chǎn)公司[J];中國房地信息;1994年05期
5 ;1997年度上海銷售額前50家房地產(chǎn)公司[J];上海統(tǒng)計;1998年11期
6 尚sハ，
本文編號：2202411
本文鏈接：http://sikaile.net/jingjilunwen/fangdichanjingjilunwen/2202411.html
最近更新
教材專著
