YY公司營銷部門績效管理方案優(yōu)化設計研究
發(fā)布時間：2018-08-19 15:08
【摘要】：步入21世紀,知識經濟發(fā)展迅猛,信息傳播也更加便捷,社會面臨著全球一體化的趨勢。而基于人力資源的特殊屬性——主觀能動性,人力資源在企業(yè)中的重要性也日益凸顯。作為企業(yè)獲取核心競爭力的資源形式,人力資源無疑能夠幫助企業(yè)在激烈競爭的市場中存活以及達成可持續(xù)發(fā)展的戰(zhàn)略目標,也因此,人力資源管理成為了學術界和商業(yè)界較為熱門的研究領域�？冃Ч芾硎瞧渲休^為重要的部分,在各大企業(yè)的管理實踐中,是關乎公司整體層面上組織績效的環(huán)節(jié)。在我國,學術界與商業(yè)界針對績效管理的研究雖起步較晚,但發(fā)展至今已進入了較為全面的內容探討環(huán)節(jié),但相比西方的實際做法,我國也明顯存有一定的距離。 YY公司隸屬于房地產行業(yè),是一家中型多領域的公司,自身發(fā)展受到人力資源方面的影響,故而,亟需對其績效管理方案進行優(yōu)化工作,其中尤其是在企業(yè)的營銷部門開展。首先,本文對YY公司營銷部門績效管理現(xiàn)狀進行剖析,從管理內容、人員配備、方法運用、制度保障四個方面展開,發(fā)現(xiàn)YY公司營銷部門諸多方面的問題。其次,就YY公司營銷部門績效管理所存在的問題進行了闡述,包括績效管理人員問題、績效管理機制問題、績效管理內容和方法問題；探討問題產生的原因,則有績效管理環(huán)境原因、績效管理人員原因、績效管理流程原因、績效管理機制原因。最后,在分析公司營銷部門績效管理現(xiàn)狀、問題及原因的基礎之上,著重就其績效管理方案進行了優(yōu)化設計,重新定位了營銷部門績效管理的目標；拓寬了績效管理的內容；構建了“6+1”的流程模型；開發(fā)了基于BSC的KPI績效管理方法；形成了該部門獨特的績效管理制度體系。 本文研究存在兩方面的意義,理論意義：本研究有意識探討房地產行業(yè)營銷部門的績效管理問題,期待摸索出適合我國發(fā)展現(xiàn)狀的房地產行業(yè)營銷部門績效管理方案,拓展學術界針對績效管理研究的具體行業(yè)、具體崗位。實際意義：本研究可有針對性的指導處于房地產行業(yè)YY公司績效管理的實際操作,并且期待為房地產整個行業(yè)企業(yè)提供必要的管理依據,具有重要的實際意義。
[Abstract]:Entering the 21st century, knowledge economy is developing rapidly, information dissemination is more convenient, and society is facing the trend of global integration. Based on the special attributes of human resources - subjective initiative, the importance of human resources in enterprises has become increasingly prominent. Enterprises survive in the fiercely competitive market and achieve the strategic goal of sustainable development. Therefore, human resource management has become a hot research field in academia and business circles. In China, although the academic and commercial research on performance management started relatively late, it has developed into a more comprehensive content discussion link, but compared with the actual practice in the West, China also has a certain distance.
YY Company belongs to the real estate industry, is a medium-sized multi-field company, its own development is affected by human resources, so it is urgent to optimize its performance management program, especially in the marketing department of the enterprise. The problems of YY company's marketing department are found from four aspects: staffing, method application and system guarantee. Secondly, the problems of performance management in YY company's marketing department are expounded, including the problems of performance managers, performance management mechanism, content and method of performance management. Finally, on the basis of analyzing the current situation, problems and reasons of the performance management of the marketing department, this paper focuses on the optimization design of the performance management scheme and relocates the goal of the performance management of the marketing department. It broadens the content of performance management, constructs the "6+1" process model, develops the KPI performance management method based on BSC, and forms the unique performance management system of this department.
This study has two meanings: theoretical significance: this study intends to explore the performance management of the real estate industry marketing department, looking forward to explore the development status of China's real estate industry marketing department performance management program, to expand the academic research for the performance management of specific industries, specific posts. It is of great practical significance to study the practical operation of performance management of YY Company in real estate industry and to provide necessary management basis for the whole real estate industry.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272.92
[Abstract]:Entering the 21st century, knowledge economy is developing rapidly, information dissemination is more convenient, and society is facing the trend of global integration. Based on the special attributes of human resources - subjective initiative, the importance of human resources in enterprises has become increasingly prominent. Enterprises survive in the fiercely competitive market and achieve the strategic goal of sustainable development. Therefore, human resource management has become a hot research field in academia and business circles. In China, although the academic and commercial research on performance management started relatively late, it has developed into a more comprehensive content discussion link, but compared with the actual practice in the West, China also has a certain distance.
YY Company belongs to the real estate industry, is a medium-sized multi-field company, its own development is affected by human resources, so it is urgent to optimize its performance management program, especially in the marketing department of the enterprise. The problems of YY company's marketing department are found from four aspects: staffing, method application and system guarantee. Secondly, the problems of performance management in YY company's marketing department are expounded, including the problems of performance managers, performance management mechanism, content and method of performance management. Finally, on the basis of analyzing the current situation, problems and reasons of the performance management of the marketing department, this paper focuses on the optimization design of the performance management scheme and relocates the goal of the performance management of the marketing department. It broadens the content of performance management, constructs the "6+1" process model, develops the KPI performance management method based on BSC, and forms the unique performance management system of this department.
This study has two meanings: theoretical significance: this study intends to explore the performance management of the real estate industry marketing department, looking forward to explore the development status of China's real estate industry marketing department performance management program, to expand the academic research for the performance management of specific industries, specific posts. It is of great practical significance to study the practical operation of performance management of YY Company in real estate industry and to provide necessary management basis for the whole real estate industry.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272.92
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