【摘要】：由于實(shí)行縱向一體化戰(zhàn)略可以加強(qiáng)房地產(chǎn)開(kāi)發(fā)集團(tuán)對(duì)投資決策、設(shè)計(jì)、施工營(yíng)銷(xiāo)、物業(yè)管理等環(huán)節(jié)全過(guò)程的控制并有效降低交易成本,在當(dāng)前限購(gòu)、加息、房產(chǎn)稅政策頻頻出臺(tái)的房地產(chǎn)行業(yè)調(diào)控時(shí)期,成為部分資金實(shí)力雄厚、人力資源及技術(shù)儲(chǔ)備充足的房地產(chǎn)企業(yè)進(jìn)一步發(fā)展的選擇。其中物業(yè)管理作為房地產(chǎn)產(chǎn)業(yè)鏈條的末端環(huán)節(jié),對(duì)其成功運(yùn)作可以強(qiáng)化同其他開(kāi)發(fā)環(huán)節(jié)的聯(lián)系,強(qiáng)化項(xiàng)目建設(shè)全過(guò)程的控制,充分發(fā)揮一體化的優(yōu)勢(shì)。然而,目前對(duì)于實(shí)行一體化運(yùn)作的房地產(chǎn)開(kāi)發(fā)項(xiàng)目的物業(yè)管理環(huán)節(jié)如何運(yùn)作,即物業(yè)管理模式的研究尚不成熟,物業(yè)管理工作開(kāi)展的首要工作是選擇合適的物業(yè)管理模式,其次是模式選擇后的項(xiàng)目運(yùn)營(yíng)和實(shí)施。那么,在一體化運(yùn)作的前提下,房地產(chǎn)開(kāi)發(fā)項(xiàng)目應(yīng)如何正確選擇項(xiàng)目物業(yè)管理模式,選擇后又應(yīng)如何進(jìn)一步運(yùn)營(yíng)和實(shí)施,以匹配一體化對(duì)物業(yè)管理階段的要求,從而發(fā)揮一體化的最大優(yōu)勢(shì),成為目前實(shí)行一體化運(yùn)作的房地產(chǎn)企業(yè)值得深入研究和探討的重要課題。 基于此,本文對(duì)基于一體化運(yùn)作的房地產(chǎn)項(xiàng)目物業(yè)管理模式的選擇和實(shí)施展開(kāi)研究和探討。首先,在文獻(xiàn)收集、系統(tǒng)整理的基礎(chǔ)上,文章介紹并對(duì)比分析了一體化運(yùn)作的房地產(chǎn)開(kāi)發(fā)項(xiàng)目常用的三種物業(yè)管理模式；然后,通過(guò)剖析一體化運(yùn)作下項(xiàng)目物業(yè)管理的目的,找出模式選擇的依據(jù),并依此歸納出影響項(xiàng)目物業(yè)管理模式選擇的因素,同時(shí)構(gòu)建了一體化項(xiàng)目物業(yè)管理模式選擇模型,為一體化下項(xiàng)目物業(yè)管理模式的選擇提供了量化的依據(jù)和方法；其次,圍繞一體化這個(gè)核心,為項(xiàng)目物業(yè)管理的進(jìn)一步運(yùn)營(yíng)提供實(shí)施方案,包括組織結(jié)構(gòu)的實(shí)施、運(yùn)作流程的設(shè)立和組織結(jié)構(gòu)和運(yùn)作流程基礎(chǔ)上的運(yùn)行機(jī)制的建立,最后,應(yīng)用一體化項(xiàng)目物業(yè)管理模式選擇模型對(duì)實(shí)行一體化運(yùn)作的ZY集團(tuán)下A項(xiàng)目的模式選擇做了實(shí)證分析,并基于文章研究的實(shí)施方案為A項(xiàng)目在選定模式下物業(yè)管理的進(jìn)一步實(shí)施提出具體對(duì)策。
[Abstract]:As a result of the implementation of the vertical integration strategy, the real estate development group can strengthen the control of the whole process of investment decision, design, construction marketing, property management and so on, and effectively reduce the transaction cost. In the current period of the real estate industry regulation and control in the current limited purchase, interest rate increase and real estate tax policy, it has become part of the capital strength, human resources and technology. There are plenty of options for the further development of the real estate enterprises. Property management, as the end of the real estate industry chain, can strengthen the connection with other development links, strengthen the control of the whole process of the project construction and give full play to the advantages of the integration. How to operate the property management link of the production and development project, that is, the research on the property management mode is not mature. The first work of the property management work is to choose the appropriate property management mode, followed by the operation and implementation of the project after the mode selection. Then, how to choose the real estate development project correctly under the premise of the integrated operation The project property management mode should be further operated and implemented after selection in order to match the requirements of the integration to the property management stage, thus exerting the greatest advantage of the integration, and becoming an important subject worthy of in-depth study and discussion in the current integrated operation of real estate enterprises.
Based on this, this paper studies and discusses the choice and implementation of real estate management model based on integrated operation. Firstly, on the basis of literature collection and systematic arrangement, the article introduces and compares and analyzes three kinds of real estate management models which are commonly used in the real estate development projects of integrated operation; then, through the analysis of integration, the integration of real estate development projects is analyzed. The purpose of the operation of the project property management is to find the basis for the choice of the pattern, and to conclude the factors that affect the choice of the project property management mode. At the same time, the model selection model of the integrated project property management model is constructed, which provides a quantitative basis and method for the selection of the integrated project property management model. Secondly, the integration of this model is carried out. At the core, it provides the implementation plan for the further operation of the project property management, including the implementation of the organizational structure, the establishment of the operation process and the establishment of the operation mechanism on the basis of the operation process. Finally, the model selection model of the integrated project property management model is applied to the model selection of the A project under the ZY group. An empirical analysis is carried out, and based on the implementation plan of the article, specific countermeasures for further implementation of the A project under the selected mode of property management are put forward.
【學(xué)位授予單位】：西安建筑科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F299.233.47

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