本文選題：房地產(chǎn)營銷 + 策略��； 參考：《河北工業(yè)大學》2013年碩士論文

【摘要】：目前房地產(chǎn)市場競爭非常激烈，國家宏觀調(diào)控政策出臺頻繁。受政策及全球經(jīng)濟影響，中國房產(chǎn)市場從08年底逐步進入低谷，持續(xù)到12年下半年才有所好轉(zhuǎn)。做為中小房地產(chǎn)企業(yè)如何提升自身產(chǎn)品的影響力是已成為自身研究的重要課題，，而設計好項目的營銷推廣策略是中小房地產(chǎn)企業(yè)提升影響力、促進產(chǎn)品銷售的重要手段。普遍認為未來的幾年里，房產(chǎn)行業(yè)面臨新一輪的洗牌，殘酷的優(yōu)勝劣汰法則將會把中小房產(chǎn)企業(yè)淘汰出局�？墒谴『谜{(diào)頭，小企業(yè)戰(zhàn)略調(diào)整比大型企業(yè)要靈活，完全可以利用企業(yè)自身資源，突出項目優(yōu)勢，按照市場和公司的情況不斷改善經(jīng)營戰(zhàn)略和項目營銷推廣策略，把危機變成機會，突出重圍。本文就是在市場營銷理論的指導下，探討合肥市別墅市場現(xiàn)狀和未來發(fā)展方向，并圍繞這些對紫郡莊園項目進行優(yōu)劣勢分析，將理論溶于實踐，在實踐中感悟理論，通過分析比較更為清晰的鎖定紫郡莊園項目的目標客戶群，為該項目的營銷推廣提供實施策略方案。
[Abstract]:At present the real estate market competition is very fierce, the national macro-control policy issued frequently. Thanks to policy and the global economy, China's housing market began to slide from the end of 2008 to a 12 year period before improving. As a small and medium-sized real estate enterprises how to enhance the impact of their products has become an important issue of their own research, and the design of a good project marketing promotion strategy is an important means for small and medium-sized real estate enterprises to enhance their influence and promote product sales. It is widely believed that in the next few years, the real estate industry will face a new round of reshuffle, the cruel law of survival of the fittest will eliminate small and medium-sized real estate enterprises. However, the boat is small and easy to turn around. Small enterprises are more flexible in strategic adjustment than large enterprises. They can make full use of enterprises' own resources, highlight project advantages, and constantly improve their business strategies and project marketing and promotion strategies according to market and company conditions. Turn the crisis into an opportunity to break through the siege. Under the guidance of marketing theory, this paper probes into the present situation and future development direction of villa market in Hefei, and analyses the merits and demerits of these projects in order to get the theory into practice and realize the theory in practice. By analyzing the target customers of Purple County Manor Project more clearly, this paper provides the implementation strategy for the marketing promotion of the project.
【學位授予單位】：河北工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F274;F299.233.4

【參考文獻】

相關期刊論文 前1條

1 黃小虎;;當前房地產(chǎn)業(yè)的問題、原因與發(fā)展趨勢[J];中國土地;2006年02期

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