發(fā)布時(shí)間：2018-06-20 22:37

  本文選題：項(xiàng)目融資 + 融資模式��； 參考：《蘭州大學(xué)》2014年碩士論文

【摘要】：2009年金融危機(jī)以后,我國(guó)的房地產(chǎn)行業(yè)在國(guó)民經(jīng)濟(jì)良好的運(yùn)行下仍然保持穩(wěn)定的發(fā)展趨勢(shì),各大中型城市的房地產(chǎn)企業(yè)近年來(lái)也逐步開(kāi)始出現(xiàn)了由于融資困難而在競(jìng)爭(zhēng)中出現(xiàn)了企業(yè)虧損的現(xiàn)象。由于房地產(chǎn)屬于資本密集型的行業(yè),所以怎樣籌集數(shù)量巨大的資本并且有效地降低融資過(guò)程中存在的風(fēng)險(xiǎn)才能使得自己在目前競(jìng)爭(zhēng)極其激烈的市場(chǎng)環(huán)境中發(fā)展已經(jīng)成為了一個(gè)重要話題。目前我國(guó)有關(guān)研究房地產(chǎn)企業(yè)的融資模式與分析融資風(fēng)險(xiǎn)方面的文章仍然主要集中在探究房地產(chǎn)企業(yè)如何向銀行尋求借貸的渠道內(nèi)。但是近年來(lái)我國(guó)資本市場(chǎng)的快速發(fā)展為也房地產(chǎn)企業(yè)帶來(lái)了多元化的融資渠道和方式,并且所有新出現(xiàn)的融資模式和融資渠道無(wú)疑也會(huì)給房地產(chǎn)業(yè)增加新的更大的風(fēng)險(xiǎn),所以我們就有必要分析研究這些房地產(chǎn)企業(yè)在以往的這些融資渠道和方式下如何優(yōu)化現(xiàn)有的融資模式來(lái)展開(kāi)融資渠道的優(yōu)化。與此同時(shí)傳統(tǒng)的房地產(chǎn)融資渠道也逐漸暴露出了一些缺點(diǎn),隨之而來(lái)的更有效率的創(chuàng)新性融資模式因此也受到了很多研究者或者房地產(chǎn)投資商的研究和采用。 蘭州亞太集團(tuán)作為甘肅省首家上市的房地產(chǎn)企業(yè),在同行業(yè)競(jìng)爭(zhēng)中占據(jù)絕對(duì)的優(yōu)勢(shì)。尤其是隨著蘭州成為第五個(gè)國(guó)家經(jīng)濟(jì)開(kāi)發(fā)區(qū)之后,亞太集團(tuán)目標(biāo)定位為蘭州新區(qū)這一極具優(yōu)勢(shì)和潛力的地理位置。隨著企業(yè)的發(fā)展和規(guī)劃,本公司也將在2016年之前創(chuàng)建蘭州新區(qū)亞太科技總部,隨之而來(lái)的就是以房地產(chǎn)業(yè)為主帶動(dòng)的金融業(yè),服務(wù)業(yè),餐飲業(yè),教育行業(yè)的巨大商機(jī)。與此同時(shí)由于公司在新區(qū)的大量投資已達(dá)到4.5億,這一龐大的數(shù)目也使得傳統(tǒng)融資的這些渠道變得更加緊張了。銀行貸款,股權(quán)融資,債券融資之類的這些融資渠道逐漸的難以滿足目前公司的高速發(fā)展和大量資金的使用,一些大型項(xiàng)目的融資效率低下問(wèn)題也使得公司的資金運(yùn)營(yíng)出現(xiàn)了一定的障礙,不利于亞太集團(tuán)的可持續(xù)發(fā)展。本文以房地產(chǎn)融資理論為依據(jù),針對(duì)蘭州亞太集團(tuán)融資過(guò)程中融資渠道的分析,結(jié)合以往傳統(tǒng)融資的特點(diǎn)以及內(nèi)在和外在的風(fēng)險(xiǎn)要素,對(duì)其融資風(fēng)險(xiǎn)的防范做出預(yù)測(cè),分析出了集團(tuán)房地產(chǎn)項(xiàng)目的資金運(yùn)營(yíng)特點(diǎn),同時(shí)也提出了房地產(chǎn)項(xiàng)目融資的概念和特點(diǎn)。通過(guò)對(duì)蘭州亞太集團(tuán)從2011年到2014年之間存在的融資效率低下問(wèn)題做出分析后,針對(duì)于本公司房地產(chǎn)項(xiàng)目的特點(diǎn)做出了融資模式的選擇以及融資渠道的優(yōu)化分析和保障措施。也為亞太集團(tuán)房地產(chǎn)項(xiàng)目開(kāi)發(fā)的順利進(jìn)行提供了積極的建議,從而為甘肅省房地產(chǎn)業(yè)的健康穩(wěn)定發(fā)展和蘭州新區(qū)的開(kāi)發(fā)與建設(shè)做出了良好的預(yù)期。
[Abstract]:After the financial crisis in 2009, the real estate industry in our country still maintained a stable development trend under the sound operation of the national economy. In recent years, the real estate enterprises in the large and medium-sized cities have gradually appeared the phenomenon of enterprises losing money in the competition due to the difficulty of financing. Because real estate is a capital-intensive industry, Therefore, how to raise a large amount of capital and effectively reduce the risk in the process of financing in order to make their own development in the current extremely competitive market environment has become an important topic. At present, the research on the financing mode of real estate enterprises and the analysis of financing risk are still mainly focused on how real estate enterprises seek loans from banks. But in recent years, the rapid development of the capital market in our country has brought diversified financing channels and ways to the real estate enterprises, and all the new financing modes and financing channels will undoubtedly add new and greater risks to the real estate industry. Therefore, it is necessary for us to analyze and study how these real estate enterprises optimize the existing financing mode under the past financing channels and ways to optimize the financing channels. At the same time, the traditional real estate financing channels have gradually exposed some shortcomings, followed by more efficient innovative financing model, so it has been studied and adopted by many researchers or real estate investors. Lanzhou Asia-Pacific Group, as the first listed real estate enterprise in Gansu Province, occupies an absolute advantage in the competition of the same industry. Especially with Lanzhou becoming the fifth national economic development zone, Asia-Pacific Group aims at Lanzhou New area, which has great advantage and potential. With the development and planning of the enterprise, the company will also establish the Asia-Pacific Science and Technology headquarters of Lanzhou New District by 2016, followed by a huge business opportunity in the financial, service, catering and education industries, which are mainly driven by the real estate industry. At the same time, with the company's massive investment in the new zone reaching $450 million, this huge amount also makes these traditional sources of financing even more strained. These financing channels such as bank loans, equity financing, bond financing, and so on, are gradually difficult to meet the rapid development of the company and the use of a large amount of capital. The inefficient financing of some large projects also hinders the capital operation of the company, which is not conducive to the sustainable development of the Asia-Pacific Group. Based on the real estate financing theory, this paper analyzes the financing channels in the financing process of Lanzhou Asia-Pacific Group, combines the characteristics of the traditional financing and the internal and external risk elements, and makes a prediction of the financing risk. This paper analyzes the capital operation characteristics of real estate projects, and puts forward the concept and characteristics of real estate project financing. Based on the analysis of the financing inefficiency of Lanzhou Asia-Pacific Group from 2011 to 2014, this paper makes the choice of financing mode and the optimization analysis and safeguard measures of financing channel according to the characteristics of the real estate project of Lanzhou Asia-Pacific Group. It also provides positive suggestions for the smooth development of real estate projects in Asia Pacific Group, thus making a good expectation for the healthy and stable development of real estate industry in Gansu Province and the development and construction of Lanzhou New District.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F299.233.42

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