本文選題：戰(zhàn)略研究 + 房地產(chǎn)企業(yè)　； 參考：《電子科技大學(xué)》2013年碩士論文

【摘要】：當(dāng)今世界,知識(shí)經(jīng)濟(jì)化,經(jīng)濟(jì)全球化,企業(yè)的經(jīng)營(yíng)環(huán)境發(fā)生了很大的變化,市場(chǎng)競(jìng)爭(zhēng)越演越烈,在這種大環(huán)境下,一個(gè)企業(yè)如果沒(méi)有戰(zhàn)略,就像大海中的航船沒(méi)有燈塔,發(fā)展沒(méi)有方向,前進(jìn)找不到目標(biāo)。而且未來(lái)企業(yè)之間的競(jìng)爭(zhēng)也將在相當(dāng)程度上表現(xiàn)為企業(yè)戰(zhàn)略思維、戰(zhàn)略定位的競(jìng)爭(zhēng),一個(gè)缺乏戰(zhàn)略或者戰(zhàn)略定位不準(zhǔn)的企業(yè),很難在日趨激烈的全球化的市場(chǎng)競(jìng)爭(zhēng)中取勝。因此,制定和執(zhí)行正確的企業(yè)戰(zhàn)略,已經(jīng)成為決定企業(yè)能否立于不敗之地、持續(xù)發(fā)展的關(guān)鍵。企業(yè)要生存發(fā)展、做強(qiáng)做大、實(shí)現(xiàn)可持續(xù)發(fā)展,就必須深謀遠(yuǎn)慮,搞好戰(zhàn)略定位,明確戰(zhàn)略重點(diǎn),制定戰(zhàn)略目標(biāo),抓好戰(zhàn)略規(guī)劃,并有效地組織實(shí)施。本文從我國(guó)中小房地產(chǎn)企業(yè)面臨著新的戰(zhàn)略和經(jīng)營(yíng)調(diào)整入手,陳述了ABC公司存在的問(wèn)題,梳理了戰(zhàn)略管理研究的發(fā)展歷程和基本內(nèi)涵,介紹了戰(zhàn)略研究過(guò)程中常用的分析工具(方法),并歸納了國(guó)內(nèi)房地產(chǎn)行業(yè)的相關(guān)研究和研究范式。在此基礎(chǔ)上,本文首先采用PEST分析法分析了ABC公司的一般宏觀環(huán)境,然后分析了房地產(chǎn)行業(yè)目前的發(fā)展?fàn)顩r、經(jīng)營(yíng)環(huán)境與競(jìng)爭(zhēng)環(huán)境,總結(jié)出ABC公司外部的主要機(jī)會(huì)和風(fēng)險(xiǎn),其次從資源和能力兩方面分析了企業(yè)內(nèi)部環(huán)境,總結(jié)出ABC公司內(nèi)部的主要優(yōu)勢(shì)和劣勢(shì)。第三,在內(nèi)外部環(huán)境的基礎(chǔ)上,為企業(yè)制定了總體戰(zhàn)略規(guī)劃,并在此基礎(chǔ)上又進(jìn)一步細(xì)化為企業(yè)的具體戰(zhàn)略和策略。最后,本文認(rèn)為,對(duì)ABC公司的戰(zhàn)略分析對(duì)很多中小房地產(chǎn)公司,甚至其他行業(yè)的企業(yè)也是一個(gè)借鑒。
[Abstract]:In today's world, with the development of knowledge economy and economic globalization, great changes have taken place in the business environment of enterprises, and the market competition is becoming more and more intense. In this great environment, if an enterprise does not have a strategy, it is like a sailing ship in the sea without a lighthouse. There is no direction for development and no target for progress. Moreover, the competition between enterprises in the future will be shown to a certain extent as strategic thinking, strategic positioning competition, a lack of strategy or strategic positioning of the enterprise, it is difficult to win in the increasingly fierce global market competition. Therefore, the formulation and implementation of the correct enterprise strategy has become the key to determine whether the enterprise can be in an invincible position and sustainable development. In order to survive and develop, strengthen and enlarge, and realize sustainable development, enterprises must think ahead, make strategic positioning well, define strategic key points, formulate strategic goals, grasp strategic planning, and effectively organize and implement it. Starting with the new strategy and management adjustment faced by small and medium-sized real estate enterprises in China, this paper states the problems existing in ABC Company, and combs the development course and basic connotation of the strategic management research. This paper introduces the analytical tools (methods) commonly used in the process of strategic research, and sums up the relevant research and research paradigms of domestic real estate industry. On this basis, this paper first analyzes the general macro environment of ABC Company by pest analysis, then analyzes the current development of real estate industry, operating environment and competition environment, summarizes the main opportunities and risks outside ABC Company. Secondly, it analyzes the internal environment of the enterprise from two aspects of resources and capability, and summarizes the main advantages and disadvantages of ABC company. Thirdly, on the basis of the internal and external environment, the overall strategic planning is made for the enterprise, and on this basis, the specific strategy and strategy of the enterprise are further refined. Finally, this paper thinks that the strategic analysis of ABC Company is a reference for many small and medium-sized real estate companies, even enterprises in other industries.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F272;F299.233.4

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

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