本文選題：旅游房地產(chǎn) + 盈利模式�。� 參考：《沈陽(yáng)建筑大學(xué)》2013年碩士論文

【摘要】：隨著我國(guó)社會(huì)經(jīng)濟(jì)水平的不斷提高,居民在生活中有于旅游開(kāi)支的比重也不斷提高,旅游已成為了人們生活中不可缺少的一部分。在此背景下,旅游地產(chǎn)由于其具有高附加值、涉及面廣等特點(diǎn),得到了國(guó)內(nèi)外學(xué)者的密切關(guān)注,也成了房地產(chǎn)開(kāi)發(fā)企業(yè)降級(jí)國(guó)家宏觀調(diào)控政策給企業(yè)帶來(lái)投資風(fēng)險(xiǎn)的有效戰(zhàn)略措施,同時(shí)旅游地產(chǎn)持續(xù)健康的發(fā)展對(duì)于促進(jìn)旅游業(yè)和房地產(chǎn)業(yè)的和諧發(fā)展有著重要意義。 基于以上背景,本論文首先在梳理國(guó)內(nèi)外專(zhuān)家學(xué)者關(guān)于產(chǎn)業(yè)盈利模式、特征、包含要素等相關(guān)研究的基礎(chǔ)上,給出了旅游地產(chǎn)中盈利模式的準(zhǔn)確定義,進(jìn)而根據(jù)我國(guó)旅游地產(chǎn)的發(fā)展的基本現(xiàn)狀,歸納總結(jié)了我國(guó)旅游地產(chǎn)的基本類(lèi)型和特點(diǎn)。 其次,本文對(duì)我國(guó)旅游地產(chǎn)發(fā)展的現(xiàn)狀進(jìn)行了深入剖析,在分析了盈利模式基本理論后,從旅游房地產(chǎn)盈利模式的影響和定位因素方面對(duì)旅游地產(chǎn)的盈利模式提出了自己的劃分,將旅游房地產(chǎn)盈利模式分為了五種盈利模式,分別為銷(xiāo)售地產(chǎn)項(xiàng)目盈利、經(jīng)營(yíng)旅游項(xiàng)目盈利、樹(shù)立項(xiàng)目品牌盈利、升值項(xiàng)目?jī)r(jià)值盈利、進(jìn)入資本市場(chǎng)盈利等。 最后,為了房地產(chǎn)開(kāi)發(fā)企業(yè)在投資旅游地產(chǎn)時(shí),能夠選擇利于房地產(chǎn)企業(yè)健康持續(xù)發(fā)展的盈利模式。本論文在分析房地產(chǎn)開(kāi)發(fā)企業(yè)選擇盈利模式影響因素的基礎(chǔ)上,從政策環(huán)境因素、城市經(jīng)濟(jì)發(fā)展?fàn)顩r、城市軟硬件情況、社會(huì)人文因素、開(kāi)發(fā)商實(shí)力、旅游資源情況等方面構(gòu)建了旅游地產(chǎn)盈利模式評(píng)價(jià)指標(biāo)體系,選擇了多級(jí)綜合模糊評(píng)判的方法對(duì)旅游地產(chǎn)盈利模式進(jìn)行評(píng)價(jià)。同時(shí),本文選擇了遼寧省營(yíng)口市雙臺(tái)鎮(zhèn)北方溫泉城項(xiàng)目為實(shí)例,對(duì)評(píng)價(jià)方法進(jìn)行驗(yàn)證,以保證評(píng)價(jià)方法的科學(xué)、客觀。 本文創(chuàng)新點(diǎn)包括：本文在系統(tǒng)性研究盈利模式理論后,對(duì)旅游地房產(chǎn)盈利模式分了五類(lèi),現(xiàn)在這方面研究還比較少。在分析旅游房地產(chǎn)盈利模式影響因素后,構(gòu)建了旅游地房產(chǎn)盈利模式理論模型,最后運(yùn)用模型在實(shí)際項(xiàng)目中取得很好效果。
[Abstract]:With the continuous improvement of our country's social and economic level, the proportion of residents' living expenses in tourism is also increasing, and tourism has become an indispensable part of people's life. Under this background, tourism real estate has been paid close attention to by scholars at home and abroad because of its characteristics of high added value and wide coverage. It has also become an effective strategic measure for real estate development enterprises to downgrade the national macro-control policy to bring investment risks to enterprises. Meanwhile, the sustainable and healthy development of tourism real estate has important significance for promoting the harmonious development of tourism and real estate. Based on the above background, this paper first combs the domestic and foreign experts and scholars on the industrial profit model, characteristics, including elements and other related research basis, gives the exact definition of profit model in tourism real estate. According to the development of tourism real estate in China, the basic types and characteristics of tourism real estate in China are summarized. Secondly, this paper analyzes the current situation of tourism real estate development in China, after analyzing the basic theory of profit model, From the aspects of the influence and positioning factors of the profit model of tourism real estate, this paper puts forward its own division of the profit model of tourism real estate, and divides the profit model of tourism real estate into five kinds of profit models, which are the profit of selling real estate projects, respectively. Operating tourism project profit, establishing project brand profit, revaluing project value profit, entering capital market profit, etc. Finally, for the real estate development enterprises to invest in tourism real estate, they can choose the profit model which is conducive to the healthy and sustainable development of the real estate enterprises. On the basis of analyzing the influencing factors of real estate development enterprises' choice of profit model, this paper analyzes the factors of policy environment, urban economic development, urban hardware and software, social and human factors, developers' strength, and so on. This paper constructs the evaluation index system of tourism real estate profit model in terms of tourism resources and chooses the method of multi-level comprehensive fuzzy evaluation to evaluate the profit model of tourism real estate. At the same time, this paper selects the north hot spring city project of Shuangtai Town, Yingkou City, Liaoning Province as an example, and verifies the evaluation method in order to ensure the scientific and objective evaluation method. The innovation of this paper includes: after systematically studying the theory of profit model, this paper divides the profit model of tourist destination property into five categories, but there is still less research on this aspect. After analyzing the influencing factors of tourism real estate profit model, this paper constructs a theoretical model of tourism real estate profit model, and finally uses the model to achieve good results in the actual project.
【學(xué)位授予單位】：沈陽(yáng)建筑大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F299.23;F592

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