本文選題：戰(zhàn)略環(huán)境分析 + 房地產(chǎn)開發(fā)企業(yè)��； 參考：《沈陽理工大學(xué)》2017年碩士論文

【摘要】：企業(yè)發(fā)展戰(zhàn)略是關(guān)于企業(yè)發(fā)展的謀略,是對企業(yè)發(fā)展中整體性、長期性和謀略性問題的科學(xué)解決辦法。企業(yè)發(fā)展戰(zhàn)略是由企業(yè)發(fā)展戰(zhàn)略特征決定的。當(dāng)前房地產(chǎn)市場面臨著新的發(fā)展環(huán)境,市場競爭日益激烈,ST房地產(chǎn)開發(fā)集團(tuán)亟需制定一套科學(xué)有效的發(fā)展戰(zhàn)略,以便更好地在發(fā)展過程中找準(zhǔn)方向,夯實(shí)能力,穩(wěn)步前進(jìn)。企業(yè)戰(zhàn)略管理就是確定企業(yè)使命,同時(shí)根據(jù)企業(yè)的外部環(huán)境以及內(nèi)部的經(jīng)營要素來確定企業(yè)目標(biāo),從而保證目標(biāo)的正確落實(shí)和企業(yè)使命最終得以實(shí)現(xiàn)的一個(gè)動(dòng)態(tài)過程。本文基于發(fā)展戰(zhàn)略相關(guān)理論以及房地產(chǎn)行業(yè)的經(jīng)營特征,結(jié)合ST房地產(chǎn)開發(fā)集團(tuán)有限公司的自身特點(diǎn),研究制定了ST房地產(chǎn)開發(fā)集團(tuán)有限公司未來十年的發(fā)展戰(zhàn)略。首先,介紹了本文研究的目的及意義、國內(nèi)外研究實(shí)踐現(xiàn)狀、研究論文所用的方法、相關(guān)理論實(shí)踐綜述及ST房地產(chǎn)開發(fā)集團(tuán)的發(fā)展現(xiàn)狀;其次,從宏觀環(huán)境和內(nèi)部資源角度對ST房地產(chǎn)開發(fā)集團(tuán)的外部環(huán)境及內(nèi)部條件進(jìn)行分析;第三,通過SWOT分析確定了ST房地產(chǎn)開發(fā)集團(tuán)的戰(zhàn)略定位、戰(zhàn)略目標(biāo),提出了三個(gè)階段的發(fā)展思路;最后,在以上基礎(chǔ)上探討ST房地產(chǎn)開發(fā)集團(tuán)戰(zhàn)略保障體系,包括管控模式與組織結(jié)構(gòu)優(yōu)化,健全人力資源保障體系,資金保障體系和企業(yè)文化保障體系。本文探討運(yùn)用企業(yè)戰(zhàn)略分析的相關(guān)模型,圍繞鐵路房地產(chǎn)企業(yè)面臨戰(zhàn)略轉(zhuǎn)型,制定出具有鐵路特色的房地產(chǎn)企業(yè)發(fā)展戰(zhàn)略。應(yīng)用SWOT分析方法研究企業(yè)發(fā)展戰(zhàn)略在國內(nèi)外較為普遍,但針對鐵路房地產(chǎn)企業(yè)的應(yīng)用有其獨(dú)特性。本文旨在提升ST房地產(chǎn)開發(fā)集團(tuán)有限公司的市場競爭力,確保企業(yè)的可持續(xù)發(fā)展。
[Abstract]:Enterprise development strategy is a strategy about enterprise development and a scientific solution to the whole, long-term and strategic problems in enterprise development. The enterprise development strategy is decided by the enterprise development strategy characteristic. At present, the real estate market is facing a new development environment, and the market competition is becoming increasingly fierce. It is urgent for St Real Estate Development Group to formulate a set of scientific and effective development strategies in order to better find the right direction, consolidate the ability and advance steadily in the process of development. Enterprise strategic management is a dynamic process that determines the mission of the enterprise, determines the enterprise objective according to the external environment and the internal operating elements of the enterprise, thus ensures the correct implementation of the goal and the ultimate realization of the mission of the enterprise. Based on the theory of development strategy and the management characteristics of real estate industry, this paper studies and formulates the development strategy of St Real Estate Development Group Co., Ltd in the next ten years, combining with the characteristics of St Real Estate Development Group Co., Ltd. Firstly, it introduces the purpose and significance of this paper, the current situation of domestic and foreign research practice, the methods used in the research, the related theory and practice, and the development of St Real Estate Development Group. The external environment and internal conditions of St Real Estate Development Group are analyzed from the perspective of macro environment and internal resources. Thirdly, the strategic positioning and strategic objectives of St Real Estate Development Group are determined by SWOT analysis. Finally, on the basis of the above, the strategic security system of St Real Estate Development Group is discussed, including the optimization of management and control mode and organizational structure, the improvement of human resources security system. Fund guarantee system and enterprise culture guarantee system. This paper discusses the development strategy of railway real estate enterprises with railway characteristics by using the relevant models of enterprise strategy analysis and focusing on the strategic transformation faced by railway real estate enterprises. It is common to apply SWOT analysis method to study the development strategy of enterprises at home and abroad, but the application of railway real estate enterprises has its uniqueness. This paper aims to enhance the market competitiveness of St Real Estate Development Group Co., Ltd. to ensure the sustainable development of enterprises.
【學(xué)位授予單位】：沈陽理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F299.233.4;F272

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 閆淑敏;20年不懈追求——記北京城市開發(fā)集團(tuán)有限責(zé)任公司[J];城市開發(fā);2000年12期

2 ;北京城市開發(fā)集團(tuán)[J];城市開發(fā);2002年06期

3 秦光漢;;建立科技開發(fā)集團(tuán)的探討[J];科學(xué)學(xué)與科學(xué)技術(shù)管理;1987年12期

4 王河;我國科技開發(fā)集團(tuán)的現(xiàn)狀和發(fā)展對策[J];研究與發(fā)展管理;1989年02期

5 王河;;發(fā)展科技開發(fā)集團(tuán)的探，

本文編號(hào)：1936659