本文選題：房地產(chǎn)項目 + 景觀　； 參考：《天津大學(xué)》2013年碩士論文

【摘要】：在房地產(chǎn)行業(yè)發(fā)展的黃金十年中，迅速的發(fā)展為房地產(chǎn)開發(fā)商帶來了巨額、快速的收益，但同時也讓它們忽略了對房地產(chǎn)項目品質(zhì)的精雕細琢。而隨著我國房地產(chǎn)行業(yè)的不斷發(fā)展和日趨成熟，房地產(chǎn)企業(yè)之間的競爭也日趨激烈，消費者對于項目本身的品質(zhì)要求也越來越高。在這種情況下，“黃金十年”中快速擴張的發(fā)展模式就顯得不合時宜。只有對項目開發(fā)流程進行有效控制、保證商品質(zhì)量才是提升企業(yè)核心競爭力的根本途徑。 景觀作為房地產(chǎn)項目開發(fā)的有機組成部分，近年來受到了開發(fā)商乃至普通消費者越來越多的重視。因此，景觀品質(zhì)的控制也逐漸成為開發(fā)商眼中的重要發(fā)力點之一。行業(yè)的龍頭企業(yè)龍湖地產(chǎn)就是其中的典范。對景觀品質(zhì)的著力打造為龍湖創(chuàng)造出了巨大的品牌價值，其“五重景觀”的景觀理念在業(yè)界備受推崇，也得到了消費者的高度認(rèn)可。由此可見景觀品質(zhì)對于整個房地產(chǎn)項目的重要意義。 針對這種情況，本文從房地產(chǎn)項目開發(fā)流程的現(xiàn)狀出發(fā)對景觀品質(zhì)的控制流程進行研究。首先，，對房地產(chǎn)開發(fā)的基礎(chǔ)理論進行討論，明晰基本概念、確認(rèn)房地產(chǎn)項目的特點，以此為景觀品質(zhì)控制流程的研究確立基礎(chǔ)和明確方向。其次，在理論研究的基礎(chǔ)上，針對房地產(chǎn)項目景觀開發(fā)的各個環(huán)節(jié)進行深入研究，對景觀品質(zhì)控制的流程進行梳理，形成完整的房地產(chǎn)項目景觀品質(zhì)控制體系。第三，將該控制體系在實踐中加以使用，并驗證其可操作性和有效性。同時根據(jù)在實踐中積累的經(jīng)驗、教訓(xùn)對理論體系進行進一步修正、調(diào)整，使理論體系更加完善。 通過以上研究形成了具有較強可操作性和實踐意義的房地產(chǎn)景觀品質(zhì)控制流程，對房地產(chǎn)項目開發(fā)具有一定的借鑒意義。
[Abstract]:In the golden decade of the development of real estate industry, the rapid development of real estate developers has brought huge, rapid returns, but also let them ignore the quality of real estate projects. With the continuous development and maturity of the real estate industry in our country, the competition among the real estate enterprises is becoming more and more fierce, and consumers have higher and higher quality requirements for the project itself. In this case, the "Golden decade" in the rapid expansion of the development model seems inappropriate. Only by effectively controlling the process of project development and ensuring the quality of commodities is the fundamental way to enhance the core competitiveness of enterprises. Landscape, as an organic part of real estate development, has been paid more and more attention by developers and even ordinary consumers in recent years. Therefore, the control of landscape quality has gradually become an important point in the eyes of developers. The industry's leading enterprise Longhu real estate is one of the models. The effort to create the landscape quality has created a huge brand value for Longhu, its "five landscape" landscape concept is highly respected in the industry, but also highly recognized by consumers. Thus, the landscape quality for the whole real estate project is of great significance. In view of this situation, this paper studies the landscape quality control process from the current situation of the real estate project development process. Firstly, the basic theory of real estate development is discussed, the basic concept is clarified, and the characteristics of real estate project are confirmed, so as to establish the foundation and clear direction for the research of landscape quality control process. Secondly, on the basis of theoretical research, the landscape quality control process of real estate projects is combed to form a complete landscape quality control system of real estate projects. Thirdly, the control system is used in practice to verify its maneuverability and effectiveness. At the same time, according to the experience accumulated in practice, the theoretical system is further revised and adjusted to make the theoretical system more perfect. Through the above research, the real estate landscape quality control process with strong maneuverability and practical significance has been formed, which has certain reference significance to the real estate project development.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.233.4

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