本文選題：地產(chǎn) + 企業(yè)文化��； 參考：《湖南農(nóng)業(yè)大學(xué)》2014年碩士論文

【摘要】：我國地產(chǎn)市場經(jīng)過幾十年的迅猛發(fā)展,由當初的野蠻生長,逐漸趨于成熟。地產(chǎn)市場已由比拼地理位置、配套設(shè)施等簡單的硬件,升級進化到了比拼社區(qū)文化、樓盤品味等軟件；已經(jīng)從賣方市場轉(zhuǎn)變?yōu)榱速I方市場；大量的小型房地產(chǎn)企業(yè)被收購兼并。要想在競爭日益激烈的地產(chǎn)市場有一席之地,地產(chǎn)企業(yè)必須具有自己的可持續(xù)發(fā)展的核心競爭力。如何塑造企業(yè)的核心競爭力,是擺在所有房地產(chǎn)企業(yè)前面的、事關(guān)企業(yè)生死存亡的核心問題。影響地產(chǎn)企業(yè)核心競爭力的因素眾多,首先本論文透過對國內(nèi)外企業(yè)文化歷史與現(xiàn)狀的分析,對企業(yè)文化及企業(yè)核心競爭力相關(guān)理論的剖析,以及對企業(yè)文化與核心競爭力關(guān)系的理論模型探究,專注于企業(yè)文化的獨特視角,剖析地產(chǎn)企業(yè)核心競爭力的塑造。其次本論文結(jié)合實際,對我國地產(chǎn)企業(yè)文化進行定位——苦干型文化,屬于強企業(yè)文化,最后通過對帕爾迪、萬科、萬達、恒大等國內(nèi)外知名地產(chǎn)企業(yè)基于文化視角的核心競爭力分析,從文化的視角探索塑造我國地產(chǎn)企業(yè)的核心競爭力一些規(guī)律與方法。
[Abstract]:China's real estate market after decades of rapid development, from the barbaric growth, gradually tend to mature. The real estate market has evolved from simple hardware, such as competitive location, supporting facilities, and so on, to software such as community culture, real estate taste and so on; it has changed from a seller's market to a buyer's market; and a large number of small real estate enterprises have been acquired and merged. In order to have a place in the increasingly competitive real estate market, real estate enterprises must have their own core competitiveness of sustainable development. How to shape the core competitiveness of enterprises, is put in front of all real estate enterprises, related to the survival of the core issues. There are many factors that affect the core competence of real estate enterprises. Firstly, through the analysis of the history and present situation of enterprise culture at home and abroad, this paper analyzes the relevant theories of enterprise culture and core competence. It also explores the theoretical model of the relationship between corporate culture and core competitiveness, focuses on the unique perspective of corporate culture, and analyzes the shaping of the core competitiveness of real estate enterprises. Secondly, combining with the reality, this paper orientates the real estate enterprise culture of our country-the hard work culture, belongs to the strong enterprise culture, finally passes to the Pardi, the Vanke, the Wanda, the final pass to the Pardi, the Vanke, the Wanda, Based on the analysis of the core competence of the famous real estate enterprises at home and abroad such as Evergrande, this paper explores some laws and methods of shaping the core competitiveness of the real estate enterprises in China from the perspective of culture.
【學(xué)位授予單位】：湖南農(nóng)業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F299.23

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本文編號：1898100