本文選題：房地產(chǎn) + 層次分析法�。� 參考：《天津大學(xué)》2013年碩士論文

【摘要】：房地產(chǎn)業(yè)具有高附加值，能給投資者帶來豐厚的收益。但是，風(fēng)險與收益同存。房地產(chǎn)投資具有較大的風(fēng)險，影響因素眾多，且對社會、經(jīng)濟(jì)及環(huán)境有重大影響。如果決策失誤，勢必帶來巨大的資源浪費(fèi)。為此，在投資決策時應(yīng)統(tǒng)籌考慮多方面因素。但目前所采用的傳統(tǒng)決策方法多為單目標(biāo)決策方法，無法滿足新情況的要求。為了有效改善上述現(xiàn)狀，在廣泛收集、整理并分析相關(guān)文獻(xiàn)資料的基礎(chǔ)上，結(jié)合自身實際開發(fā)經(jīng)驗，本文試圖將層次分析法引入住宅項目投資決策。 首先，本文對對房地產(chǎn)行業(yè)的開展情況、房地產(chǎn)投資決策理論研究現(xiàn)狀、住宅項目投資決策特點及常用投資決策方法應(yīng)用情況進(jìn)行了系統(tǒng)闡述，明確了將層次分析法引入住宅項目投資決策環(huán)節(jié)的必要性與可行性；其次，本文在對層次分析法基本理論進(jìn)行詳細(xì)分析的基礎(chǔ)上，，結(jié)合房地產(chǎn)行 業(yè)的特點，構(gòu)建基于層次分析法的住宅項目投資決策模型，包括決策指標(biāo)體系構(gòu)建、指標(biāo)權(quán)重確定等內(nèi)容；然后，以某A、B地塊的投資決策為例，將基于層次分析法的住宅項目投資 決策模型應(yīng)用于房地產(chǎn)投資決策，驗證了將層次分析法應(yīng)用于房地產(chǎn)投資決策的可行性，從而為后續(xù)相關(guān)研究提供借鑒與參考；最后，對本文研究內(nèi)容的有待改進(jìn)之處進(jìn)行分析，并提出下一步研究方向， 以期能進(jìn)一步完善層次分析法在住宅項目投資決策的客觀性、合理性及操作便利性。
[Abstract]:Real estate industry has high added value, can bring rich income to investor. However, risk and return co-exist. Real estate investment has a large risk, many factors, and has a significant impact on society, economy and environment. If the decision is wrong, it will lead to a huge waste of resources. Therefore, when making investment decisions, we should consider many factors as a whole. However, the traditional decision-making methods are mostly single-objective decision-making methods, which can not meet the requirements of the new situation. In order to effectively improve the above situation, based on the extensive collection, collation and analysis of relevant documents and experiences, this paper attempts to introduce AHP into the investment decision of residential projects. First of all, this paper systematically describes the development of the real estate industry, real estate investment decision-making theory research status, residential project investment decision-making characteristics and common investment decision-making methods. It is clear that it is necessary and feasible to introduce AHP into the decision-making of residential project investment. Secondly, this paper analyzes the basic theory of AHP in detail, and combines with the real estate industry. Based on the characteristics of the industry, the investment decision model of residential project based on AHP is constructed, which includes the construction of decision index system, the determination of index weight and so on. Investment of Residential Project based on Analytic hierarchy process The decision model is applied to the real estate investment decision, which verifies the feasibility of applying AHP to the real estate investment decision. The improvement of the content of this paper is analyzed, and the next research direction is put forward. The aim is to improve the objectivity, rationality and convenience of AHP in residential project investment decision.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.23;F832.48

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