本文選題：旅游 + 企業(yè)�。� 參考：《四川師范大學(xué)》2014年碩士論文

【摘要】：自貢臥龍湖鹽鹵浴旅游項(xiàng)目的開發(fā)建設(shè)給自貢HK文化旅游有限公司內(nèi)外部環(huán)境帶來了巨大的變化，，也使得公司的業(yè)務(wù)范圍進(jìn)一步擴(kuò)大。公司經(jīng)營(yíng)業(yè)務(wù)的擴(kuò)大直接帶來的是公司實(shí)力的增強(qiáng)和在行業(yè)地位的提升，從而使自貢HK文化旅游有限公司原來采用的跟隨母公司業(yè)務(wù)發(fā)展的“跟隨戰(zhàn)略”不能適應(yīng)新的市場(chǎng)環(huán)境和公司進(jìn)一步發(fā)展的需要。 因此，自貢HK文化旅游有限公司必須重新審視自身的發(fā)展戰(zhàn)略，解決公司原來存在的發(fā)展方向單一和戰(zhàn)略選擇自主性不強(qiáng)的問題。在發(fā)展目標(biāo)和經(jīng)營(yíng)項(xiàng)目的選擇上，公司必須從自身在旅游資源、資金實(shí)力和企業(yè)管理方面存在的優(yōu)勢(shì)和劣勢(shì)出發(fā)，改變過去那種以房地產(chǎn)為經(jīng)營(yíng)目標(biāo)的單一發(fā)展戰(zhàn)略，轉(zhuǎn)而采取多元化的發(fā)展戰(zhàn)略，應(yīng)將建設(shè)養(yǎng)生休閑和現(xiàn)代時(shí)尚的大型國(guó)際旅游集團(tuán)企業(yè)作為自己的發(fā)展目標(biāo)。在戰(zhàn)略重點(diǎn)上，公司的資源配置應(yīng)服從充分體現(xiàn)公司養(yǎng)生休閑和現(xiàn)代時(shí)尚兩大特色的戰(zhàn)略需要，重點(diǎn)發(fā)展彩燈民俗文化旅游、鹽鹵浴康療養(yǎng)生旅游和現(xiàn)代體育休閑旅游產(chǎn)品。在戰(zhàn)略措施上，公司應(yīng)從強(qiáng)化拳頭產(chǎn)品開發(fā)營(yíng)銷、完善融資保障體系、加強(qiáng)企業(yè)員工隊(duì)伍建設(shè)、培育企業(yè)文化等方面入手，保障公司的發(fā)展戰(zhàn)略得以順利實(shí)施。
[Abstract]:The development and construction of the salt - brine bath tourism in Wolong Lake has brought great changes to the internal and external environment of the Hong Kong Cultural Tourism Co . , Ltd . , and the business scope of the company is further expanded . The expansion of the company ' s business operation directly brings the strengthening of the company ' s strength and the promotion of the status of the industry , so that the " follow - up strategy " originally adopted by the Hong Kong Cultural Tourism Co . , Ltd . , which follows the business development of the parent company , cannot adapt to the new market environment and the need for further development of the company .

Therefore , the company must re - examine its own development strategy , solve the problem that the original development direction of the company is single and the strategy choice is not strong . On the strategic focus , the company should abide by the strategy need to fully reflect the characteristics of the company ' s leisure and modern fashion . On the strategic measure , the company should strengthen the marketing of the company ' s health - preserving leisure and modern fashion . On the strategic measure , the company should strengthen the development of the market , perfect the financing guarantee system , strengthen the construction of the enterprise staff , cultivate the culture of the enterprise , and guarantee the smooth implementation of the company ' s development strategy .

【學(xué)位授予單位】：四川師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F272;F592.6

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本文編號(hào)：1844427