本文選題：房地產(chǎn)顧問(wèn) + 地產(chǎn)金融　； 參考：《電子科技大學(xué)》2013年碩士論文

【摘要】：隨著政府對(duì)中國(guó)經(jīng)濟(jì)持續(xù)發(fā)展進(jìn)行結(jié)構(gòu)化調(diào)整的意識(shí)意愿逐步明確、中國(guó)城市化進(jìn)程速度減弱,房地產(chǎn)的發(fā)展已從前期的高速發(fā)展和暴利時(shí)代轉(zhuǎn)化到正常水平。回歸理性的房地產(chǎn)開發(fā)從原來(lái)的粗放式發(fā)展即簡(jiǎn)單的修建銷售發(fā)展出很多的開發(fā)模式,即涵蓋資產(chǎn)經(jīng)營(yíng)管理、商業(yè)運(yùn)營(yíng)等多種運(yùn)作模式。對(duì)房地產(chǎn)顧問(wèn)公司的服務(wù)模式提出更多的需求,不僅僅是簡(jiǎn)單的銷售,需要從開發(fā)商前期取地、物業(yè)發(fā)展模式建議、項(xiàng)目經(jīng)濟(jì)價(jià)值測(cè)算、物業(yè)定位、招商、后期商業(yè)運(yùn)營(yíng)等多方面提供咨詢顧問(wèn)服務(wù)。嘉聯(lián)作為2000年成立的公司經(jīng)歷了成都地產(chǎn)發(fā)展的高潮期,2010年被世聯(lián)地產(chǎn)收購(gòu),作為其控股子公司在四川全面開展業(yè)務(wù)。目前成都大小代理公司逾百家,嘉聯(lián)的市場(chǎng)排名位于前三,但仍面對(duì)強(qiáng)勁對(duì)手和眾多小公司分食市場(chǎng)。如何利用集團(tuán)在顧問(wèn)業(yè)務(wù)的優(yōu)勢(shì),在房地產(chǎn)開發(fā)鏈的全端提供更具有價(jià)值的服務(wù)是目前公司面臨的核心問(wèn)題。本論文通過(guò)對(duì)國(guó)外大型房地產(chǎn)顧問(wèn)公司最近發(fā)展模式的研究,結(jié)合成都本地實(shí)際情況和自身特點(diǎn),從金融、顧問(wèn)、高端物業(yè)等方面對(duì)地產(chǎn)顧問(wèn)未來(lái)的發(fā)展提出了新的思考和探索方案。
[Abstract]:Along with the government's consciousness and willingness to make structural adjustment to the sustained development of China's economy, the speed of urbanization in China has weakened, and the development of real estate has been transformed from the early period of high speed development and the era of windfall profits to the normal level. Back to rational real estate development from the original extensive development that is simple construction sales to develop a lot of development models, that is, covering assets management, commercial operations and other operational models. Put forward more demand to the service mode of the real estate consultant company, not only the simple sale, but also need to take the land from the developer, suggest the property development mode, calculate the economic value of the project, locate the property, attract investment, Later business operations and other aspects of advisory services. As a company established in 2000, Jialian experienced the high tide of Chengdu real estate development. It was acquired by Worldwide Real Estate in 2010, and as its controlling subsidiary, it has a full business in Sichuan. At present Chengdu size agency more than 100 Jialian market ranked in the top three but still face strong competitors and a large number of small companies to share the food market. How to make use of the group's advantage in consulting business and provide more valuable services at the whole end of the real estate development chain is the core problem facing the company at present. Through the research on the recent development model of foreign large real estate consulting companies, this paper combines the local conditions and characteristics of Chengdu, from the financial, consultancy, High-end property and other aspects of the future development of real estate consultants put forward new thinking and exploration plan.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F299.233.4

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 宋偉健;袁承慧;;房地產(chǎn)私募股權(quán)基金與REITS的比較研究[J];東方企業(yè)文化;2011年02期

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本文編號(hào)：1829545