本文選題：房地產(chǎn)中介 + 戰(zhàn)略投資　； 參考：《東北師范大學(xué)》2013年碩士論文

【摘要】：近幾年，國(guó)家加大了對(duì)房地產(chǎn)市場(chǎng)的調(diào)控力度，相繼出臺(tái)了針對(duì)房地產(chǎn)交易的宏觀調(diào)控政策，對(duì)房地產(chǎn)中介行業(yè)也產(chǎn)生了一定的影響。在競(jìng)爭(zhēng)激烈的社會(huì)主義市場(chǎng)經(jīng)濟(jì)中，企業(yè)面臨更大的挑戰(zhàn)，作為最貼近企業(yè)戰(zhàn)略目標(biāo)的重大經(jīng)營(yíng)活動(dòng)，戰(zhàn)略投資會(huì)對(duì)行業(yè)整體的發(fā)展形勢(shì)產(chǎn)生直接而有力的影響，會(huì)從一定程度上對(duì)我國(guó)房地產(chǎn)中介行業(yè)的發(fā)展起到積極的作用。因此，運(yùn)用戰(zhàn)略投資理論建立一個(gè)有利于房地產(chǎn)中介行業(yè)良好運(yùn)行，以及長(zhǎng)久發(fā)展的的合理模式，就成為了本文研究的重點(diǎn)。 本文首先確定了房地產(chǎn)中介及戰(zhàn)略投資的概念，通過對(duì)前人戰(zhàn)略投資理論的總結(jié)，得出了整合的戰(zhàn)略投資觀，就是遵循生命周期理論，隨著行業(yè)的不斷演進(jìn)與發(fā)展，通過對(duì)其發(fā)展模式的認(rèn)知，依托戰(zhàn)略資源提升企業(yè)競(jìng)爭(zhēng)力，從而確立企業(yè)的核心競(jìng)爭(zhēng)力，使企業(yè)不斷發(fā)展壯大，，帶動(dòng)行業(yè)的發(fā)展壯大的理論觀點(diǎn)。其次，分析了中國(guó)房地產(chǎn)中介行業(yè)經(jīng)營(yíng)狀況及發(fā)展趨勢(shì)。再次，依托整合的戰(zhàn)略投資觀，建立了房地產(chǎn)中介行業(yè)梯級(jí)發(fā)展模型的理論框架，將房地產(chǎn)中介行業(yè)戰(zhàn)略投資梯級(jí)模型分為四個(gè)階段，分別是：基于資源的戰(zhàn)略投資，基于能力的戰(zhàn)略投資，基于核心競(jìng)爭(zhēng)力的戰(zhàn)略投資，基于核心競(jìng)爭(zhēng)力轉(zhuǎn)移的戰(zhàn)略投資。通過運(yùn)用PEST分析模型及SCP分析模型，對(duì)房地產(chǎn)中介行業(yè)的外部環(huán)境影響因素及內(nèi)部要素進(jìn)行了分析，確立了評(píng)價(jià)所需的各項(xiàng)指標(biāo)，建立了合理的指標(biāo)體系；通過分析每個(gè)階段的外部環(huán)境，判斷相應(yīng)的內(nèi)部變化，提出了行業(yè)內(nèi)每個(gè)階段需要采用的戰(zhàn)略投資策略。最后，針對(duì)吉林省房地產(chǎn)中介行業(yè)的相關(guān)信息，做出了相應(yīng)的分析，確定吉林省房地產(chǎn)中介行業(yè)正處于梯級(jí)模型的第二階段，并提出了相關(guān)對(duì)策。
[Abstract]:In recent years, the state has stepped up the regulation and control of the real estate market, has issued a macroeconomic regulation and control policy for real estate transactions, which has also had a certain impact on the real estate intermediary industry. In the fierce competition of the socialist market economy, enterprises are faced with greater challenges. As a major business activity closest to the strategic objectives of the enterprise, strategic investment will have a direct and powerful impact on the overall development situation of the industry. Will play a positive role in the development of China's real estate intermediary industry to a certain extent. Therefore, the use of strategic investment theory to establish a good real estate intermediary industry good operation, and long-term development of a reasonable model, has become the focus of this study. This paper first determines the concept of real estate intermediary and strategic investment, through the summary of the previous strategic investment theory, we get the integrated strategic investment view, that is, follow the life cycle theory, with the continuous evolution and development of the industry. Through the cognition of its development mode, relying on the strategic resources to enhance the competitiveness of enterprises, thus establishing the core competitiveness of enterprises, making enterprises develop and grow, and driving the development and expansion of the industry. Secondly, it analyzes the management status and development trend of China's real estate intermediary industry. Thirdly, based on the integrated view of strategic investment, the theoretical framework of the cascade development model of real estate intermediary industry is established, and the cascade model of strategic investment in real estate intermediary industry is divided into four stages, namely, resource-based strategic investment. Strategic investment based on ability, strategic investment based on core competence, strategic investment based on transfer of core competence. Through the use of PEST analysis model and SCP analysis model, the paper analyzes the external environmental factors and internal factors of real estate intermediary industry, establishes the indicators needed for evaluation, and establishes a reasonable index system. By analyzing the external environment of each stage and judging the corresponding internal changes, this paper puts forward the strategic investment strategy to be adopted in each stage of the industry. Finally, according to the relevant information of the real estate intermediary industry in Jilin Province, this paper makes a corresponding analysis, determines that the real estate intermediary industry in Jilin Province is in the second stage of the cascade model, and puts forward the relevant countermeasures.
【學(xué)位授予單位】：東北師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F275;F299.233.4

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