本文選題：低碳戰(zhàn)略 + 房地產(chǎn)　； 參考：《北京化工大學(xué)》2013年碩士論文

【摘要】：低碳經(jīng)濟(jì)，已成為全球經(jīng)濟(jì)發(fā)展的必然趨勢(shì)。房地產(chǎn)業(yè)作為國(guó)民經(jīng)濟(jì)的支柱產(chǎn)業(yè)，也應(yīng)該順應(yīng)低碳經(jīng)濟(jì)的發(fā)展方向，從“高碳”的發(fā)展模式，逐漸轉(zhuǎn)型為低碳發(fā)展模式。國(guó)內(nèi)房地產(chǎn)企業(yè)紛紛提出低碳發(fā)展戰(zhàn)略，例如：萬(wàn)科提出的低碳戰(zhàn)略是“卓越綠色企業(yè)”，而各種精裝修房則是他們實(shí)施低碳戰(zhàn)略的具體措施。 本文圍繞對(duì)戰(zhàn)略理論、分析方法的研究，借鑒國(guó)內(nèi)外的實(shí)際經(jīng)驗(yàn)，從S公司基本情況、發(fā)展現(xiàn)狀及進(jìn)入低碳市場(chǎng)入手，在本文所研究限定的范圍內(nèi)，對(duì)S公司的低碳房地產(chǎn)戰(zhàn)略進(jìn)行分析研究。綜合考慮公司的經(jīng)濟(jì)、環(huán)境、社會(huì)等外部因素，結(jié)合低碳經(jīng)濟(jì)市場(chǎng)背景，運(yùn)用戰(zhàn)略管理的理論與分析工具，設(shè)計(jì)S公司的低碳戰(zhàn)略，提出低碳戰(zhàn)略的實(shí)施流程與措施。 本文旨在給S公司在低碳市場(chǎng)中找尋一種定位，在低碳經(jīng)濟(jì)市場(chǎng)背景下，S公司的資源狀況、管理能力、合作模式以及房屋標(biāo)準(zhǔn)是房地產(chǎn)企業(yè)能夠持續(xù)經(jīng)營(yíng)并保持領(lǐng)先地位的關(guān)鍵指標(biāo)。房地產(chǎn)企業(yè)需要從自我內(nèi)部因素開始剖析，并發(fā)現(xiàn)自身核心競(jìng)爭(zhēng)能力；在分析外部因素時(shí)才能夠根據(jù)能力來“量身定做”自己的戰(zhàn)略發(fā)展目標(biāo)。在制定戰(zhàn)略目標(biāo)后，又要從低碳技術(shù)使用、價(jià)值鏈延展、資源整合以及企業(yè)文化宣傳等方面進(jìn)行有效的戰(zhàn)略實(shí)施。其中，產(chǎn)品使用從自身產(chǎn)品結(jié)合低碳產(chǎn)品的結(jié)合點(diǎn)，以產(chǎn)品奠定戰(zhàn)略實(shí)施基礎(chǔ)；價(jià)值鏈延展幫助S公司在整個(gè)房地產(chǎn)價(jià)值鏈中找尋解決辦法，根據(jù)市場(chǎng)彌補(bǔ)自己的不足，，發(fā)揮自己的長(zhǎng)處；資源整合幫助S公司在市場(chǎng)不能提供所需服務(wù)的前期進(jìn)行自主開發(fā)，方便后期合理規(guī)劃資源的發(fā)展方向；企業(yè)文化宣傳用以塑造整個(gè)企業(yè)的低碳戰(zhàn)略文化底蘊(yùn)，并提高品牌影響力。
[Abstract]:Low carbon economy, has become the inevitable trend of global economic development. As the pillar industry of the national economy, the real estate industry should adapt to the development direction of the low-carbon economy and gradually transform from the "high-carbon" development model to the low-carbon development model. Domestic real estate enterprises have put forward low-carbon development strategies, such as: Vanke's low-carbon strategy is "outstanding green enterprises", and all kinds of refined decoration is their specific measures to implement low-carbon strategy. This paper focuses on the study of strategic theory and analysis methods, drawing on the practical experience at home and abroad, starting with the basic situation of S Company, the current situation of development and entering the low-carbon market, within the limits of the study in this paper. To S company's low carbon real estate strategy carries on the analysis research. Considering the external factors such as economy, environment, society and so on, combined with the background of low carbon economy market, this paper designs the low carbon strategy of S Company by using the theory and analysis tools of strategic management, and puts forward the implementation process and measures of low carbon strategy. The purpose of this paper is to find a position for S Company in low carbon market. In the context of low carbon economy market, this paper aims to find out the resource situation and management ability of S Company. Cooperation model and housing standards are the key indicators for real estate companies to continue to operate and maintain their leading position. Real estate enterprises need to analyze their own internal factors and find their own core competitive ability. Only when analyzing external factors can they "tailor" their own strategic development goals according to their abilities. After formulating the strategic goal, we should carry out effective strategy implementation from the aspects of low-carbon technology use, value chain extension, resource integration and corporate culture propaganda. Among them, product use combines low-carbon products from their own products to lay the foundation for strategic implementation; value chain extension helps S company to find solutions in the entire real estate value chain and make up for its shortcomings according to the market. Resource integration helps S Company to develop independently in the early stage when the market can not provide the required services, which makes it convenient to plan the development direction of resources in the later period. Corporate culture propaganda to shape the whole enterprise low-carbon strategic cultural heritage, and improve brand impact.
【學(xué)位授予單位】：北京化工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F205;F299.233.4

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