本文選題：房地產(chǎn)企業(yè) + 核心競爭力��； 參考：《西安建筑科技大學(xué)》2013年碩士論文

【摘要】：隨著我國房地產(chǎn)調(diào)控政策的陸續(xù)出臺，房地產(chǎn)行業(yè)不斷調(diào)整，市場競爭日趨激烈，房地產(chǎn)企業(yè)面臨的外部環(huán)境發(fā)生劇烈變化，依靠粗放型的經(jīng)營管理方式就能獲取暴利的時代已經(jīng)結(jié)束。房地產(chǎn)企業(yè)必須提高企業(yè)的科學(xué)決策能力和管理水平，改變企業(yè)的粗放式發(fā)展方式，注重企業(yè)的長遠發(fā)展，培育房地產(chǎn)企業(yè)的核心競爭力，才能獲得持久的競爭優(yōu)勢。本文以提高陜西房地產(chǎn)企業(yè)的競爭力為目標，以核心競爭力為理論基礎(chǔ)，運用文獻研究法、價值鏈分析法、因子分析和聚類分析等方法展開研究。本文的研究內(nèi)容主要包括以下四部分： ⑴房地產(chǎn)企業(yè)核心競爭力理論分析。結(jié)合房地產(chǎn)企業(yè)的特點，重新界定房地產(chǎn)企業(yè)核心競爭力的含義和特征，通過房地產(chǎn)企業(yè)價值鏈和供應(yīng)鏈分析，構(gòu)建房地產(chǎn)企業(yè)核心競爭力的構(gòu)成要素體系和結(jié)構(gòu)模型； ⑵對陜西房地產(chǎn)企業(yè)的發(fā)展狀況進行深入分析。運用PEST模型和五力模型對陜西房地產(chǎn)企業(yè)面臨的外部發(fā)展環(huán)境進行分析，從房地產(chǎn)企業(yè)的數(shù)量、融資、資產(chǎn)負債、經(jīng)營收入、盈利能力等方面進行現(xiàn)狀分析，最后指出了當前陜西房地產(chǎn)企業(yè)存在的問題； ⑶陜西房地產(chǎn)企業(yè)核心競爭力識別及其特征分析。設(shè)計研究樣本，通過問卷調(diào)查獲得關(guān)于陜西房地產(chǎn)企業(yè)核心競爭力的研究數(shù)據(jù)，首先進行因子分析，將房地產(chǎn)企業(yè)核心競爭力分解為十個方面的關(guān)鍵能力，然后根據(jù)公共因子得分進行聚類分析，，將陜西房地產(chǎn)企業(yè)分為“發(fā)展型”企業(yè)和“成長型”企業(yè)兩類，深入剖析兩類企業(yè)的核心競爭力特征； ⑷培育陜西房地產(chǎn)企業(yè)核心競爭力對策建議。對陜西房地產(chǎn)企業(yè)進行SWOT分析之后，從政府角度和企業(yè)角度對陜西房地產(chǎn)企業(yè)培育核心競爭力提出對策建議。
[Abstract]:With the introduction of China's real estate regulation and control policies, the real estate industry is constantly adjusting, the market competition is becoming increasingly fierce, and the external environment facing real estate enterprises has changed dramatically.The era of relying on extensive management to obtain windfall profits has come to an end.Real estate enterprises must improve their scientific decision-making ability and management level, change the extensive development mode of enterprises, pay attention to the long-term development of enterprises, cultivate the core competitiveness of real estate enterprises, in order to obtain lasting competitive advantage.With the aim of improving the competitiveness of Shaanxi real estate enterprises and the theoretical basis of core competence, this paper uses the methods of literature research, value chain analysis, factor analysis and cluster analysis to carry out the research.The research content of this paper mainly includes the following four parts:1 theoretical analysis of core competence of real estate enterprises.According to the characteristics of real estate enterprises, this paper redefines the meaning and characteristics of the core competitiveness of real estate enterprises, and through the analysis of the value chain and supply chain of real estate enterprises, constructs the system and structural model of the core competitiveness of real estate enterprises.2 to the Shaanxi real estate enterprise's development condition carries on the thorough analysis.This paper analyzes the external development environment of Shaanxi real estate enterprises by using PEST model and five force model, and analyzes the current situation of real estate enterprises in terms of their quantity, financing, assets and liabilities, operating income, profitability and so on.Finally, it points out the existing problems of Shaanxi real estate enterprises;Identification and characteristic analysis of the core competence of Shaanxi real estate enterprises.Design the research sample, obtain the research data about Shaanxi real estate enterprise's core competence through the questionnaire survey, first carry on factor analysis, decompose the real estate enterprise's core competence into ten aspects of key ability.Then according to the public factor score cluster analysis, Shaanxi real estate enterprises are divided into "development" and "growth" enterprises, in-depth analysis of the core competitiveness of the two types of enterprises;4. Countermeasures and suggestions for cultivating the core competitiveness of Shaanxi real estate enterprises.After the SWOT analysis of Shaanxi real estate enterprises, the countermeasures and suggestions are put forward from the angle of government and enterprise to cultivate the core competitiveness of Shaanxi real estate enterprises.
【學(xué)位授予單位】：西安建筑科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.233.4

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