本文選題：核心競爭力 + 勘察設(shè)計�。� 參考：《西北大學》2014年碩士論文

【摘要】：勘察設(shè)計行業(yè)是為工程建設(shè)提供勘察、咨詢、設(shè)計等服務(wù)的聲業(yè),是國民經(jīng)濟的基礎(chǔ)產(chǎn)業(yè)之一,也是現(xiàn)代服務(wù)業(yè)的重要組成部分。目前我國的勘察設(shè)計行業(yè)的發(fā)展前景在可預見的一段時間內(nèi)仍保持樂觀。但是,外資企業(yè)的進入、行業(yè)新一輪的重組以及宏觀經(jīng)濟增長速度的放緩都為勘察設(shè)計企業(yè)的可持續(xù)發(fā)展蒙上了一層陰影。在此背景下,勘察設(shè)計企業(yè)只有通過加強管理和技術(shù)創(chuàng)新,突出自身的核心競爭能力,才能始終保持自身強有力的競爭地位,實現(xiàn)可持續(xù)發(fā)展。 本文選擇了中國有色金屬工業(yè)西安勘察設(shè)計研究院作為研究對象,對其現(xiàn)有的業(yè)務(wù)進行分析,并提出了一個核心競爭力提升的可行性方案。西勘院是一家成立于1964年,主營工程勘測和設(shè)計,并涉足建材生產(chǎn)、房地產(chǎn)開發(fā)和酒店經(jīng)營等行業(yè)的綜合性現(xiàn)代企業(yè)集團。由于歷史和現(xiàn)實原因,西勘院目前存在收入增長乏力、盈利能力薄弱、收入波動性大、風險抵御能力差、市場敏感性不強和融資代價高等問題。這些問題的存在很大程度上與西勘院沒有建立起自身的核心競爭力有關(guān),因而解決這些問題最重要的途徑就是樹立起西勘院自身的核心競爭力。 本文通過核心競爭力識別的模糊綜合評價方法發(fā)現(xiàn),西勘院在勘察設(shè)計和房產(chǎn)開發(fā)與建材生產(chǎn)這兩個大的業(yè)務(wù)門類上具有一定的優(yōu)勢,但這些優(yōu)勢并沒有形成核心競爭力。西勘院核心競爭力的培育可以從加快引進中高端人才、合理分散企業(yè)的風險、借力國家的信息化建設(shè)、提升企業(yè)管理水平和培育企業(yè)文化這五個方面來著力。從外部環(huán)境來看,國家對勘察設(shè)計行業(yè)的發(fā)展提供了大力支撐,未來一段時間內(nèi)宏觀經(jīng)濟的穩(wěn)定增長也將是企業(yè)發(fā)展的重要保障,工業(yè)化、信息化、城鎮(zhèn)化、市場化和國際化深入發(fā)展為勘察設(shè)計企業(yè)核心競爭力培育提供了重要契機,勘察設(shè)計行業(yè)整體科技實力的提升也提供了發(fā)展的重要技術(shù)保障。同樣的,西勘院內(nèi)外部環(huán)境的一些變化也將給核心競爭力的培育帶來一些挑戰(zhàn)和風險。為此,西勘院在實施核心競爭力培育方案時,要根據(jù)實際情況變動,對原有的培育方案進行及時跟蹤、評估和調(diào)整,以不斷適應新的發(fā)展環(huán)境和企業(yè)特殊的需求。
[Abstract]:Survey and design industry is a sound industry which provides survey, consultation, design and other services for engineering construction. It is one of the basic industries of national economy and an important part of modern service industry.At present, the prospect of the survey and design industry in China remains optimistic for a foreseeable period of time.However, the entry of foreign enterprises, a new round of restructuring of the industry and the slowdown of macroeconomic growth have cast a shadow on the sustainable development of survey and design enterprises.Under this background, only by strengthening management and technological innovation, can the reconnaissance and design enterprises keep their strong competitive position and realize sustainable development.In this paper, Xi'an Research Institute of Survey and Design of China Nonferrous Metals Industry is selected as the research object, its existing business is analyzed, and a feasible scheme to enhance the core competence is put forward.Western Corridor is a comprehensive modern enterprise group established in 1964, mainly engaged in engineering survey and design, and involved in building materials production, real estate development and hotel management and other industries.Due to historical and practical reasons, there are some problems such as weak revenue growth, weak profitability, high income volatility, poor risk resistance, weak market sensitivity and high financing cost.To a great extent, the existence of these problems is related to the lack of establishing its own core competitiveness. Therefore, the most important way to solve these problems is to establish the core competitiveness of the West investigation Institute itself.Through the fuzzy comprehensive evaluation method of identifying the core competence, this paper finds that the West Survey Institute has certain advantages in the two major business categories of reconnaissance and design, real estate development and building materials production, but these advantages have not formed the core competitiveness.The cultivation of the core competence of the Western Exploration Institute can be focused on the following five aspects: speeding up the introduction of middle and high-end talents, reasonably distributing the risks of the enterprise, relying on the information construction of the country, improving the level of enterprise management and cultivating the enterprise culture.From the external environment, the state has provided great support for the development of the survey and design industry, and the steady growth of the macro economy in the future will also be an important guarantee for the development of enterprises, such as industrialization, information technology, urbanization,The further development of marketization and internationalization provides an important opportunity for the cultivation of the core competence of the survey and design enterprises, and the promotion of the overall scientific and technological strength of the reconnaissance and design industry also provides an important technical guarantee for the development of the survey and design enterprises.Similarly, some changes in the internal and external environment will bring some challenges and risks to the cultivation of core competence.In order to adapt to the new development environment and the special needs of the enterprises, the Western investigation Institute should track, evaluate and adjust the original cultivation schemes according to the changes in the actual situation.
【學位授予單位】：西北大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.1;F271

【參考文獻】

相關(guān)期刊論文 前10條

1 張東寶;姜力嘉;;企業(yè)核心競爭力價值評估方法研究[J];財會通訊(學術(shù)版);2006年12期

2 宋光輝;許林;郭文偉;;企業(yè)核心競爭力理論演進及研究發(fā)展趨勢[J];財會月刊;2010年30期

3 胡恩華,單紅梅,陳燕;企業(yè)核心競爭力的識別及綜合模糊評價[J];系統(tǒng)工程;2004年01期

4 楊蔚;;企業(yè)核心競爭力研究述評[J];工會論壇(山東省工會管理干部學院學報);2009年01期

5 丁振華;;淺論提高現(xiàn)代勘察設(shè)計企業(yè)核心競爭力的對策[J];甘肅科技;2010年22期

6 徐陽華;;企業(yè)核心競爭力研究綜述與前瞻[J];華東經(jīng)濟管理;2005年11期

7 梁雨林;;勘察設(shè)計企業(yè)核心競爭力分析[J];合作經(jīng)濟與科技;2009年24期

8 李正中,韓智勇;企業(yè)核心競爭力:理論的起源及內(nèi)涵[J];經(jīng)濟理論與經(jīng)濟管理;2001年07期

9 杜云月,蔡香梅;企業(yè)核心競爭力研究綜述[J];經(jīng)濟縱橫;2002年03期

10 胡宜挺,李萬明;企業(yè)核心競爭力構(gòu)成要素及作用機理[J];技術(shù)經(jīng)濟與管理研究;2005年02期

，

本文編號：1739289