本文選題：多元化經(jīng)營　切入點(diǎn)：房地產(chǎn)企業(yè)　出處：《中南大學(xué)》2013年碩士論文

【摘要】：摘要：房地產(chǎn)行業(yè)一直是我國最引人關(guān)注的行業(yè),它不僅關(guān)系國計(jì)民生,涉及人們最基本的需求,而且它還是我國最重要的支柱產(chǎn)業(yè)和經(jīng)濟(jì)的直接命脈。但近幾年政府不斷加大對房地產(chǎn)的政策調(diào)控,使得房地產(chǎn)企業(yè)利潤不斷攤薄,風(fēng)險持續(xù)加劇,越來越多的房企開始尋找新的出路。在行業(yè)與市場轉(zhuǎn)變的雙重背景下,不論是形勢所迫,還是企業(yè)發(fā)展需求,多元化經(jīng)營都成為房地產(chǎn)企業(yè)發(fā)展的一種重要戰(zhàn)略選擇。但多元化經(jīng)營對于房地產(chǎn)企業(yè)的長遠(yuǎn)發(fā)展究竟是好是壞,一時間眾說紛紜。因此,本文對房地產(chǎn)企業(yè)多元化經(jīng)營與企業(yè)績效的關(guān)系進(jìn)行研究,分析我國房地產(chǎn)企業(yè)多元化經(jīng)營現(xiàn)狀,并對我國房地產(chǎn)企業(yè)到底適不適合進(jìn)行多元化經(jīng)營,而又應(yīng)怎樣進(jìn)行多元化經(jīng)營等問題進(jìn)行探討。 本文首先回顧了國內(nèi)外多元化與企業(yè)績效的研究文獻(xiàn),介紹多元化與企業(yè)績效評價的相關(guān)基礎(chǔ)理論,對多元化經(jīng)營可能給企業(yè)帶來的正效應(yīng)和負(fù)效應(yīng)進(jìn)行理論分析。再對我國房地產(chǎn)企業(yè)經(jīng)營績效現(xiàn)狀和多元化經(jīng)營現(xiàn)狀進(jìn)行分析,并從外部和內(nèi)部兩方面綜合分析我國房地產(chǎn)企業(yè)多元化經(jīng)營的動因。 接著,本文對衡量企業(yè)多元化經(jīng)營和企業(yè)績效的指標(biāo)進(jìn)行分析和篩選,再用熵指法求得一個能夠全面衡量企業(yè)績效的綜合性指標(biāo),并用該指標(biāo)與多元化經(jīng)營程度進(jìn)行實(shí)證分析,得到如下結(jié)論：我國房地產(chǎn)上市公司多元化經(jīng)營現(xiàn)象較為普遍,但多元化程度并不高,主要還是以房地產(chǎn)開發(fā)與經(jīng)營業(yè)務(wù)為主；在一定范圍內(nèi),房地產(chǎn)企業(yè)多元化經(jīng)營程度越高,企業(yè)績效越好；與非相關(guān)多元化經(jīng)營相比,相關(guān)多元化經(jīng)營更有利于改善企業(yè)績效；總資產(chǎn)與企業(yè)績效存在顯著的正相關(guān)關(guān)系,即規(guī)模越大的企業(yè),企業(yè)績效越好。 最后,本文在總結(jié)實(shí)證研究結(jié)果基礎(chǔ)上對我國房地產(chǎn)企業(yè)提出以下建議：提升主導(dǎo)業(yè)務(wù),培養(yǎng)核心競爭力；綜合考慮企業(yè)內(nèi)部條件及外部市場,選擇恰當(dāng)?shù)臅r機(jī)；盡量選擇與房地產(chǎn)相關(guān)的行業(yè)進(jìn)行多元化經(jīng)營,但多元化程度不宜過高。圖5幅,表18個,參考文獻(xiàn)70篇。
[Abstract]:Absrtact: the real estate industry has always been the most attractive industry in our country. It not only relates to the national economy and people's livelihood, but also involves the most basic needs of people, and it is also the direct lifeline of our country's most important pillar industry and economy.But in recent years, the government has been increasing the regulation of the real estate policy, which makes the real estate companies' profits constantly diluted, the risks continue to increase, and more and more housing enterprises begin to look for a new way out.Under the dual background of industry and market transformation, diversification has become an important strategic choice for the development of real estate enterprises, whether it is forced by the situation or the development needs of enterprises.But diversification for the long-term development of real estate enterprises is good or bad, for a time divergent views.Therefore, this paper studies the relationship between the diversification of real estate enterprises and enterprise performance, analyzes the current situation of diversification of real estate enterprises in China, and analyzes whether the real estate enterprises of our country are suitable for diversification.And how to carry on diversification and so on the question carries on the discussion.This paper first reviews the literature on diversification and enterprise performance at home and abroad, introduces the relevant basic theories of diversification and enterprise performance evaluation, and analyzes the positive and negative effects that diversification may bring to enterprises.Then the paper analyzes the present situation of the real estate enterprise's management performance and the present situation of the diversified management, and analyzes the motivation of the diversified management of the real estate enterprise in our country from the external and internal aspects.Then, this paper analyzes and selects the indicators to measure enterprise diversification and enterprise performance, then obtains a comprehensive index which can comprehensively measure enterprise performance by using entropy method, and makes an empirical analysis with this index and the degree of diversification.The conclusions are as follows: the phenomenon of diversification of listed real estate companies in our country is relatively common, but the degree of diversification is not high, mainly in the development and operation of real estate; within a certain range,The higher the degree of diversification of real estate enterprises, the better corporate performance; compared with non-related diversification, related diversification is more conducive to improve corporate performance; total assets and corporate performance has a significant positive correlation,That is, the larger the enterprise, the better the performance.Finally, on the basis of summarizing the empirical research results, this paper puts forward the following suggestions to the real estate enterprises in China: to enhance the leading business, to cultivate the core competitiveness, to consider the internal conditions and the external market comprehensively, and to choose the right time;Try to choose the real estate industry diversification, but the degree of diversification should not be too high.5 figures, 18 tables, 70 references.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.233.4

【共引文獻(xiàn)】

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本文編號：1717317