本文選題：房地產(chǎn)項(xiàng)目　切入點(diǎn)：定價(jià)風(fēng)險(xiǎn)管理　出處：《重慶交通大學(xué)》2014年碩士論文

【摘要】：近年來(lái)，房地產(chǎn)項(xiàng)目?jī)r(jià)格時(shí)刻發(fā)生變化，房地產(chǎn)項(xiàng)目?jī)r(jià)格影響因素隨之發(fā)生變化，房地產(chǎn)項(xiàng)目定價(jià)影響因素也相應(yīng)地發(fā)生變化，，由此引發(fā)的風(fēng)險(xiǎn)也出現(xiàn)了高度的不確定性。為了幫助房地產(chǎn)項(xiàng)目開(kāi)發(fā)商進(jìn)行擬投資的房地產(chǎn)項(xiàng)目定價(jià)決策，減少這種不確定性帶來(lái)的不利影響，從房地產(chǎn)項(xiàng)目開(kāi)發(fā)商的視角對(duì)房地產(chǎn)項(xiàng)目定價(jià)進(jìn)行系統(tǒng)的風(fēng)險(xiǎn)管理研究。 首先，通過(guò)文獻(xiàn)研究綜述近年來(lái)房地產(chǎn)項(xiàng)目定價(jià)風(fēng)險(xiǎn)的相關(guān)文獻(xiàn)，了解房地產(chǎn)項(xiàng)目定價(jià)風(fēng)險(xiǎn)研究現(xiàn)狀；其次，在此基礎(chǔ)上，運(yùn)用問(wèn)卷調(diào)查法建立風(fēng)險(xiǎn)辨識(shí)模型對(duì)房地產(chǎn)項(xiàng)目定價(jià)風(fēng)險(xiǎn)進(jìn)行辨識(shí)和分類；然后，以辨識(shí)出的房地產(chǎn)項(xiàng)目定價(jià)風(fēng)險(xiǎn)影響因素及其分類結(jié)果為依據(jù)，運(yùn)用模糊集合、隸屬度、模糊統(tǒng)計(jì)法建立風(fēng)險(xiǎn)估計(jì)模型對(duì)房地產(chǎn)項(xiàng)目定價(jià)風(fēng)險(xiǎn)進(jìn)行估計(jì)；接著，在房地產(chǎn)項(xiàng)目定價(jià)風(fēng)險(xiǎn)辨識(shí)和估計(jì)的基礎(chǔ)上，運(yùn)用模糊多層次模型、模糊統(tǒng)計(jì)法建立風(fēng)險(xiǎn)評(píng)價(jià)模型對(duì)房地產(chǎn)項(xiàng)目定價(jià)風(fēng)險(xiǎn)進(jìn)行評(píng)價(jià)；最后，通過(guò)某房地產(chǎn)項(xiàng)目定價(jià)實(shí)例，對(duì)所構(gòu)建的房地產(chǎn)項(xiàng)目定價(jià)風(fēng)險(xiǎn)辨識(shí)、估計(jì)、評(píng)價(jià)模型進(jìn)行應(yīng)用研究，研究結(jié)果表明，將所建立的辨識(shí)、估計(jì)、評(píng)價(jià)模型應(yīng)用于房地產(chǎn)項(xiàng)目定價(jià)實(shí)踐是可行的，并根據(jù)風(fēng)險(xiǎn)評(píng)價(jià)結(jié)果提出了針對(duì)性的風(fēng)險(xiǎn)應(yīng)對(duì)策略。
[Abstract]:In recent years, the prices of real estate projects have been changing, and the factors affecting the prices of real estate projects have changed, and the factors affecting the pricing of real estate projects have also changed accordingly. There is also a high degree of uncertainty in the resulting risks. In order to help real estate developers make pricing decisions for real estate projects to be invested, the adverse effects of this uncertainty are mitigated. A systematic risk management study on real estate project pricing is carried out from the perspective of real estate project developers. First of all, through the literature review of the real estate project pricing risk in recent years, to understand the current situation of real estate project pricing risk; secondly, on the basis of this, Using the questionnaire method to establish the risk identification model to identify and classify the real estate project pricing risk, then, based on the identified factors of real estate project pricing risk and its classification results, the fuzzy set and membership degree are used to identify and classify the real estate project pricing risk. The fuzzy statistical method is used to estimate the real estate project pricing risk, and then, based on the identification and estimation of the real estate project pricing risk, the fuzzy multilevel model is used to estimate the real estate project pricing risk. The fuzzy statistical method establishes the risk evaluation model to evaluate the real estate project pricing risk. Finally, through a real estate project pricing example, the real estate project pricing risk identification, estimation, evaluation model is applied research. The results show that it is feasible to apply the established identification, estimation and evaluation model to the real estate project pricing practice, and the corresponding risk coping strategies are put forward according to the risk evaluation results.
【學(xué)位授予單位】：重慶交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F293.3

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