本文選題：房地產(chǎn)　切入點(diǎn)：萬(wàn)科集團(tuán)　出處：《云南大學(xué)》2016年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：隨著全球化和信息化的不斷深入,企業(yè)在經(jīng)營(yíng)過(guò)程中面臨更加復(fù)雜的市場(chǎng)環(huán)境,也面臨著眾多的風(fēng)險(xiǎn)。為了能夠在日益復(fù)雜的經(jīng)營(yíng)環(huán)境中實(shí)現(xiàn)可持續(xù)發(fā)展,企業(yè)管理者需要基于企業(yè)整體發(fā)展的角度,制定符合自身實(shí)際的發(fā)展戰(zhàn)略,同時(shí)更要從財(cái)務(wù)的角度出發(fā),設(shè)計(jì)和選擇與企業(yè)整體發(fā)展戰(zhàn)略相配套的財(cái)務(wù)戰(zhàn)略。作為我國(guó)國(guó)民經(jīng)濟(jì)支柱型產(chǎn)業(yè),房地產(chǎn)業(yè)在面臨國(guó)家宏觀調(diào)控力度不斷加大,外部市場(chǎng)環(huán)境風(fēng)險(xiǎn)增強(qiáng)的形勢(shì)下,如何制定有效的財(cái)務(wù)戰(zhàn)略,對(duì)于房地產(chǎn)企業(yè)來(lái)說(shuō)是平穩(wěn)度過(guò)這一時(shí)期以及實(shí)現(xiàn)長(zhǎng)期穩(wěn)定發(fā)展的關(guān)鍵所在。本文選取房地產(chǎn)業(yè)的標(biāo)桿企業(yè)—萬(wàn)科集團(tuán)作為研究對(duì)象,首先對(duì)財(cái)務(wù)戰(zhàn)略管理的國(guó)內(nèi)外研究現(xiàn)狀進(jìn)行評(píng)述,其次對(duì)房地產(chǎn)行業(yè)的宏觀形勢(shì)以及萬(wàn)科集團(tuán)整體發(fā)展戰(zhàn)略進(jìn)行分析,本文的重點(diǎn)在于對(duì)萬(wàn)科集團(tuán)實(shí)施的財(cái)務(wù)戰(zhàn)略進(jìn)行剖析,并基于其財(cái)務(wù)現(xiàn)狀評(píng)價(jià)萬(wàn)科集團(tuán)財(cái)務(wù)戰(zhàn)略的實(shí)施績(jī)效,最后根據(jù)財(cái)務(wù)績(jī)效狀況,并結(jié)合其在財(cái)務(wù)矩陣中的位置變化為萬(wàn)科集團(tuán)提出相應(yīng)的優(yōu)化建議,以促進(jìn)其財(cái)務(wù)戰(zhàn)略的有效實(shí)施和戰(zhàn)略目標(biāo)的實(shí)現(xiàn)。通過(guò)對(duì)萬(wàn)科集團(tuán)財(cái)務(wù)戰(zhàn)略的剖析與評(píng)價(jià),本文試圖為其未來(lái)財(cái)務(wù)戰(zhàn)略的調(diào)整優(yōu)化與可持續(xù)發(fā)展提供財(cái)務(wù)依據(jù),同時(shí)也向其他房地產(chǎn)企業(yè)財(cái)務(wù)戰(zhàn)略的制定與實(shí)施提供相關(guān)學(xué)習(xí)與借鑒的經(jīng)驗(yàn)。
[Abstract]:With the deepening of globalization and information technology, enterprises are faced with more complex market environment and many risks in the course of operation. In order to realize sustainable development in the increasingly complex business environment, Enterprise managers need to formulate a development strategy that is in line with their own reality based on the overall development of the enterprise, and at the same time, from a financial point of view, As a pillar industry of our national economy, the real estate industry is faced with the situation that the national macro-control is constantly increasing and the external market environment risk is increasing. How to formulate effective financial strategy is the key for real estate enterprises to survive this period and achieve long-term stable development. This paper selects Vanke Group, a benchmark enterprise of real estate industry, as the research object. First of all, it reviews the current research situation of financial strategy management at home and abroad, and then analyzes the macro situation of real estate industry and the overall development strategy of Vanke Group. The emphasis of this paper is to analyze the financial strategy implemented by Vanke Group. Based on the current financial situation of Vanke Group, the implementation performance of financial strategy is evaluated. Finally, according to the financial performance situation and the change of its position in the financial matrix, the author puts forward the corresponding optimization suggestions for Vanke Group. In order to promote the effective implementation of its financial strategy and the realization of its strategic goal, through the analysis and evaluation of the financial strategy of Vanke Group, this paper attempts to provide the financial basis for the adjustment, optimization and sustainable development of its future financial strategy. At the same time, to other real estate enterprises to formulate and implement financial strategy to provide relevant learning and reference experience.
【學(xué)位授予單位】：云南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類(lèi)號(hào)】：F299.233.42
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本文編號(hào)：1611324