本文選題：房地產(chǎn)　切入點：萬科集團　出處：《云南大學》2016年碩士論文　論文類型：學位論文

【摘要】：隨著全球化和信息化的不斷深入,企業(yè)在經(jīng)營過程中面臨更加復雜的市場環(huán)境,也面臨著眾多的風險。為了能夠在日益復雜的經(jīng)營環(huán)境中實現(xiàn)可持續(xù)發(fā)展,企業(yè)管理者需要基于企業(yè)整體發(fā)展的角度,制定符合自身實際的發(fā)展戰(zhàn)略,同時更要從財務的角度出發(fā),設計和選擇與企業(yè)整體發(fā)展戰(zhàn)略相配套的財務戰(zhàn)略。作為我國國民經(jīng)濟支柱型產(chǎn)業(yè),房地產(chǎn)業(yè)在面臨國家宏觀調(diào)控力度不斷加大,外部市場環(huán)境風險增強的形勢下,如何制定有效的財務戰(zhàn)略,對于房地產(chǎn)企業(yè)來說是平穩(wěn)度過這一時期以及實現(xiàn)長期穩(wěn)定發(fā)展的關鍵所在。本文選取房地產(chǎn)業(yè)的標桿企業(yè)—萬科集團作為研究對象,首先對財務戰(zhàn)略管理的國內(nèi)外研究現(xiàn)狀進行評述,其次對房地產(chǎn)行業(yè)的宏觀形勢以及萬科集團整體發(fā)展戰(zhàn)略進行分析,本文的重點在于對萬科集團實施的財務戰(zhàn)略進行剖析,并基于其財務現(xiàn)狀評價萬科集團財務戰(zhàn)略的實施績效,最后根據(jù)財務績效狀況,并結(jié)合其在財務矩陣中的位置變化為萬科集團提出相應的優(yōu)化建議,以促進其財務戰(zhàn)略的有效實施和戰(zhàn)略目標的實現(xiàn)。通過對萬科集團財務戰(zhàn)略的剖析與評價,本文試圖為其未來財務戰(zhàn)略的調(diào)整優(yōu)化與可持續(xù)發(fā)展提供財務依據(jù),同時也向其他房地產(chǎn)企業(yè)財務戰(zhàn)略的制定與實施提供相關學習與借鑒的經(jīng)驗。
[Abstract]:With the deepening of globalization and information technology, enterprises are faced with more complex market environment and many risks in the course of operation. In order to realize sustainable development in the increasingly complex business environment, Enterprise managers need to formulate a development strategy that is in line with their own reality based on the overall development of the enterprise, and at the same time, from a financial point of view, As a pillar industry of our national economy, the real estate industry is faced with the situation that the national macro-control is constantly increasing and the external market environment risk is increasing. How to formulate effective financial strategy is the key for real estate enterprises to survive this period and achieve long-term stable development. This paper selects Vanke Group, a benchmark enterprise of real estate industry, as the research object. First of all, it reviews the current research situation of financial strategy management at home and abroad, and then analyzes the macro situation of real estate industry and the overall development strategy of Vanke Group. The emphasis of this paper is to analyze the financial strategy implemented by Vanke Group. Based on the current financial situation of Vanke Group, the implementation performance of financial strategy is evaluated. Finally, according to the financial performance situation and the change of its position in the financial matrix, the author puts forward the corresponding optimization suggestions for Vanke Group. In order to promote the effective implementation of its financial strategy and the realization of its strategic goal, through the analysis and evaluation of the financial strategy of Vanke Group, this paper attempts to provide the financial basis for the adjustment, optimization and sustainable development of its future financial strategy. At the same time, to other real estate enterprises to formulate and implement financial strategy to provide relevant learning and reference experience.
【學位授予單位】：云南大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F299.233.42
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本文編號：1611324