本文選題：宏觀調(diào)控　切入點(diǎn)：行業(yè)現(xiàn)狀　出處：《復(fù)旦大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：改革開(kāi)放以來(lái),我國(guó)經(jīng)濟(jì)和對(duì)外貿(mào)易取得了舉世矚目的成就,中國(guó)鋼鐵工業(yè)一派繁榮,大小鋼鐵冶金鑄造企業(yè)抓住發(fā)展的機(jī)遇實(shí)現(xiàn)了產(chǎn)能、產(chǎn)量和產(chǎn)品技術(shù)附加值的大幅度提高,形成了國(guó)有、地方、民營(yíng)三頭并進(jìn),全面互補(bǔ)的局面,并催生出了眾多與之配套的民營(yíng)服務(wù)型貿(mào)易公司。2001年12月中國(guó)加入世貿(mào)組織,入世對(duì)國(guó)家的外貿(mào)政策,企業(yè)的經(jīng)營(yíng)和人們的觀念都帶來(lái)了較大的沖擊,高速的經(jīng)濟(jì)發(fā)展與資源、環(huán)境等瓶頸對(duì)中國(guó)經(jīng)濟(jì)約束的矛盾也日益突出,這樣的大環(huán)境促使行業(yè)內(nèi)震蕩整合,以適應(yīng)新的需求發(fā)展。 近幾年來(lái)國(guó)家為規(guī)范鐵礦石進(jìn)口秩序,有關(guān)部門正計(jì)劃進(jìn)一步控制國(guó)內(nèi)礦石貿(mào)易商數(shù)量,關(guān)閉產(chǎn)能低下,污染嚴(yán)重,產(chǎn)品技術(shù)含量低的小鋼廠,小鐵合金廠,兼并整合已形成頗具規(guī)模的地方性中型鋼鐵企業(yè),鐵合金企業(yè)。同時(shí)國(guó)家為控制房?jī)r(jià)而對(duì)房地產(chǎn)市場(chǎng)出臺(tái)的一系列政策,如：國(guó)五條,新國(guó)五條,都直接影響市場(chǎng)對(duì)鋼材的需求量。由此可以預(yù)見(jiàn),隨著國(guó)家對(duì)這一行業(yè)的政策調(diào)控和受市場(chǎng)需求量下降的影響,礦石價(jià)格將逐步下降,與此同時(shí)兼并后鋼企的集中采購(gòu)導(dǎo)致市場(chǎng)越來(lái)越規(guī)范化,留給中小礦產(chǎn)貿(mào)易商生存的空間會(huì)越來(lái)越小,而在鐵礦石進(jìn)口資質(zhì)限制進(jìn)一步收緊的壓力之下,眾多原從事進(jìn)口鐵礦石生意的中小貿(mào)易企業(yè),紛紛走上了轉(zhuǎn)型之路或者開(kāi)始開(kāi)拓新的銷售渠道。全球性的經(jīng)濟(jì)危機(jī)對(duì)于中小型礦產(chǎn)資源貿(mào)易公司來(lái)說(shuō)是危機(jī)也是機(jī)遇,可以快速?gòu)某跫?jí)無(wú)序的惡性競(jìng)爭(zhēng)中擺脫出來(lái),尋找一種健康的新模式,與中國(guó)鋼鐵工業(yè)整體發(fā)展趨勢(shì)相配套。 本公司自2006年創(chuàng)立以來(lái),適逢生產(chǎn)資料貿(mào)易市場(chǎng)供需兩旺的好時(shí)機(jī),我公司把握好機(jī)遇,乘勢(shì)發(fā)展壯大,在國(guó)內(nèi)競(jìng)爭(zhēng)激烈的礦產(chǎn)進(jìn)出口貿(mào)易公司中占有了一席之地。在2008年金融危機(jī)之后,公司看到了這一契機(jī)決定順勢(shì)革新,提前做好新一輪的戰(zhàn)略布局,以期逐步規(guī)范地占得先機(jī),成為整個(gè)市場(chǎng)中具有自身鮮明特色且不可替代的新型礦產(chǎn)貿(mào)易型企業(yè)。 中小礦產(chǎn)貿(mào)易流通企業(yè)應(yīng)從自身角度出發(fā),對(duì)內(nèi)提高綜合實(shí)力；靈活運(yùn)用先進(jìn)的金融手段,規(guī)避由于市場(chǎng)價(jià)格波動(dòng)引起的貿(mào)易風(fēng)險(xiǎn)；制定先進(jìn)穩(wěn)健的營(yíng)銷策略,致力于給鋼鐵冶金企業(yè)提供最優(yōu)質(zhì)的服務(wù)；對(duì)外尋找資源,嚴(yán)格控制投資風(fēng)險(xiǎn),盡最大可能加深加強(qiáng)與資源供應(yīng)商以及終端用戶的相互的依賴程度,以求得與鋼鐵冶金業(yè)的良性長(zhǎng)期健康發(fā)展同步前進(jìn)。 國(guó)內(nèi)鋼鐵行業(yè)的快速發(fā)展要求礦產(chǎn)等資源類生產(chǎn)資料配套供應(yīng)能力也需要大幅提高。作為一家專業(yè)的礦產(chǎn)資源貿(mào)易公司,如何有效地利用國(guó)內(nèi)外原材料采購(gòu)資源,生產(chǎn)廠商資源,資金信用資源、物流整合資源,揚(yáng)長(zhǎng)避短,增強(qiáng)在激烈的市場(chǎng)競(jìng)爭(zhēng)中的生存能力,這是一個(gè)急待解決的戰(zhàn)略課題,也對(duì)自身企業(yè)的發(fā)展極具指導(dǎo)意義。
[Abstract]:Since the reform and opening up, China's economy and foreign trade have made remarkable achievements, and China's iron and steel industry has flourished, and large and small iron and steel metallurgical foundry enterprises have seized the opportunity to develop and realized their production capacity. The substantial increase in output and added value of products and technology has resulted in a situation in which the state-owned, local and private sectors go hand in hand and complement each other in an all-round way. In December 2001, China joined the World Trade Organization (WTO) and gave birth to a large number of matching private service trading companies. China's entry into WTO has brought a great impact on the country's foreign trade policy, the management of enterprises and people's ideas, and the contradiction between the bottleneck of rapid economic development and resources, environment and other bottlenecks to China's economic constraints has become increasingly prominent. This kind of environment impels the industry to concussion conformity, in order to adapt to the new demand development. In recent years, in order to regulate the order of iron ore imports, the relevant departments are planning to further control the number of domestic ore traders and close small steel mills and small iron alloy plants with low production capacity, serious pollution and low product technology. Merger and integration have formed a fairly large number of local medium-sized iron and steel enterprises and ferroalloy enterprises. At the same time, the state has introduced a series of policies on the real estate market in order to control housing prices, such as five articles of the State, five articles of the new country, Both have a direct impact on the demand for steel in the market. From this, it can be predicted that the ore price will gradually decline as the state regulates and regulates the industry and is affected by the decline in market demand. At the same time, the centralized procurement of steel enterprises after the merger has resulted in the market becoming more and more standardized, leaving less and less room for the survival of small and medium-sized mineral traders, and under the pressure of further tightening of qualification restrictions on iron ore imports. Many small and medium-sized trading enterprises that were engaged in the iron ore import business have embarked on the road of transformation or started to open up new sales channels. The global economic crisis is a crisis and an opportunity for small and medium-sized mineral resources trading companies. It can quickly get rid of the vicious competition in the primary disorder and find a healthy new model, which can be matched with the overall development trend of China's iron and steel industry. Since its establishment in 2006, our company has taken advantage of the opportunity to develop and expand at the right time when the supply and demand of the trade market of the means of production is booming. In 2008, after the financial crisis, the company saw this opportunity to decide to reform the situation and make a new round of strategic layout in advance, with a view to gradually taking the lead in a standardized way. Become the whole market with its own distinctive characteristics and irreplaceable new type of mineral trading enterprises. Small and medium-sized mineral trade circulation enterprises should improve their comprehensive strength from their own point of view; flexibly use advanced financial means to avoid trade risks caused by market price fluctuations; and formulate advanced and steady marketing strategies. Committed to providing the highest quality services to iron and steel metallurgical enterprises, seeking resources for the outside world, strictly controlling investment risks, and deepening the degree of interdependence with resource suppliers and end users to the maximum extent possible, In order to achieve a sound long-term and healthy development of the iron and steel industry. The rapid development of domestic iron and steel industry requires that the supporting supply capacity of mineral resources and other resources production materials should also be greatly improved. As a professional mineral resources trading company, how to effectively utilize raw materials procurement resources at home and abroad, Manufacturer resources, capital credit resources, logistics integration resources, strengthen the survival ability in the fierce market competition, which is an urgent strategic issue to be solved, but also to the development of their own enterprises of great significance.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.1;F752

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