發(fā)布時間：2018-03-11 13:42

  本文選題：裝飾裝修　切入點：市場分析　出處：《吉林大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：建筑裝飾裝修行業(yè)伴隨著改革開放的腳步，從小到大逐漸變強，從原來的模仿創(chuàng)造到如今的自主設(shè)計創(chuàng)新，已經(jīng)獲得了巨大的發(fā)展與成就。如今的建筑裝飾裝修行業(yè)已經(jīng)成為國民經(jīng)濟(jì)發(fā)展中最充滿活力的新興朝陽行業(yè)之一，具有很大的消費潛力，并能更好的促進(jìn)經(jīng)濟(jì)的增長，為我國的經(jīng)濟(jì)建設(shè)做出了偉大的貢獻(xiàn)。然而，建筑裝飾裝修行業(yè)的成長歷程并非是一帆風(fēng)順的，在其發(fā)展過程中不可避免的受到了不同層次和不同程度的挑戰(zhàn)與沖擊。特別是近年來國家不斷出臺的房地產(chǎn)調(diào)控政策，使裝飾裝修行業(yè)的發(fā)展也放慢了步伐。在這期間，許多裝飾公司在激烈的競爭和各種挑戰(zhàn)面前因無法應(yīng)對而悄然消逝。因此,企業(yè)要想在各種挑戰(zhàn)中脫穎而出,就需要對外部的市場環(huán)境有充分的了解,對企業(yè)自身的環(huán)境選擇、市場定位和目標(biāo)客戶群有較精準(zhǔn)的規(guī)劃。 本文通過對AC裝飾公司項目進(jìn)行市場分析和投資效益分析，使決策者可以充分了解到，，要通過不斷學(xué)習(xí)來加強理論知識的積累，從而提高市場環(huán)境分析和投資效益分析的能力，準(zhǔn)確把握市場風(fēng)向，并能夠在項目實施前預(yù)見到一些可能出現(xiàn)的問題而即使規(guī)避，這樣可以使企業(yè)在競爭激烈的市場環(huán)境下得以生存和發(fā)展，也為處在相似環(huán)境下的其他企業(yè)提供有價值的參考建議。
[Abstract]:Building decoration and decoration industry with the pace of reform and opening up, gradually become stronger from small to large, from the original imitation to the creation of today's independent design innovation, Now the building decoration and decoration industry has become one of the most dynamic emerging sunrise industries in the national economic development. It has great consumption potential and can better promote economic growth. It has made great contribution to the economic construction of our country. However, the growing process of building decoration and decoration industry has not been smooth sailing. In the process of its development, it is inevitable to be challenged and impacted by different levels and degrees. Especially, in recent years, the national real estate regulation and control policy has made the development of decoration and decoration industry slow down. During this period, the development of decoration and decoration industry has also slowed down. In the face of fierce competition and various challenges, many decoration companies quietly disappear because they can not cope with them. Therefore, if enterprises want to stand out from each other, they need to have a good understanding of the external market environment and the choice of their own environment. Market positioning and target customer base has a more accurate planning. Through the market analysis and investment benefit analysis of AC decoration company projects, the decision makers can fully understand that through continuous learning to strengthen the accumulation of theoretical knowledge, In order to improve the ability of market environment analysis and investment benefit analysis, accurately grasp the market wind direction, and can foresee some possible problems before the implementation of the project, even if circumvent, In this way, the enterprises can survive and develop in the competitive market environment, and provide valuable reference suggestions for other enterprises in the similar environment.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F275;F426.92

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