發(fā)布時間：2018-03-06 17:17

  本文選題：VI設計　切入點：房地產銷售　出處：《昆明理工大學》2013年碩士論文　論文類型：學位論文

【摘要】：本設計針對深入房地產領域方向的VI視覺識別設計與應用進行了研究。首先通過研究現(xiàn)階段房地產的發(fā)展來強調VI視覺識別設計對于房地產企業(yè)的發(fā)展和產品的銷售的重要性。 在市場經濟條件下,企業(yè)的首要任務是研究經營之道,獲取經濟效益,但同時還要注意培養(yǎng)和塑造企業(yè)的社會公眾形象。塑造企業(yè)良好的形象不僅有助于消費者的認可和信賴,也是一個健康成熟企業(yè)的重要標志。隨著經濟的日益多元化,人們也開始更加注重公司形象設計的重要性。VI視覺識別系統(tǒng)作為最直觀、最實際、最具有傳播力和感染力的部分,將企業(yè)標志等基本要素,用強力方針及管理系統(tǒng)有效地延展,形成企業(yè)固有的視覺形象,透過視覺符號的設計統(tǒng)一化來傳達企業(yè)精神與經營理念,有效地推廣企業(yè)及其產品的知名度和形象。 本設計結合VI設計中存在的問題進行討論,以VI系統(tǒng)與地產為研究主線,探討中國VI設計中缺少的重要要素,提出針對國內VI設計現(xiàn)狀的改進方案。文中以兆順地產公司企業(yè)理念及營銷策略為切入點,搜集多方元素,結合VI設計的基本原則,借助計算機輔助設計的相關軟件,進行兆順地產公司VI設計,從而進一步說明在企業(yè)產品依靠品牌營銷的今天,VI設計對企業(yè)品牌戰(zhàn)略有著重要的地位和作用。
[Abstract]:This design focuses on the design and application of VI vision recognition in the field of real estate. Firstly, it emphasizes the importance of VI visual recognition design for the development of real estate enterprises and the sale of products through the study of the development of real estate at the present stage. Under the condition of market economy, the primary task of enterprises is to study the way of operation and to obtain economic benefits. But at the same time, we should also pay attention to cultivating and shaping the social public image of enterprises. Creating a good image of enterprises is not only conducive to the recognition and trust of consumers, but also an important symbol of a healthy and mature enterprise. With the increasing diversification of the economy, People also began to pay more attention to the importance of corporate image design. VI visual identification system as the most intuitive, most practical, the most transmitting and infectious part, the enterprise logo and other basic elements, with a strong policy and management system to effectively extend, Form the inherent visual image of the enterprise, through the unified design of visual symbols to convey the spirit of the enterprise and business philosophy, effectively promote the visibility and image of the enterprise and its products. This design combines with the problems existing in VI design to discuss the main line of VI system and real estate, and discusses the important elements of VI design in China. This paper puts forward an improvement scheme for the present situation of VI design in China. In this paper, the enterprise concept and marketing strategy of Zhaoshun Real Estate Company are taken as the breakthrough point, and various elements are collected, combined with the basic principles of VI design, and the relevant software of computer-aided design is used. The VI design of Zhaoshun Real Estate Company is carried out, which further shows that the VI design plays an important role in the enterprise brand strategy when the enterprise products depend on the brand marketing.
【學位授予單位】：昆明理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：J524

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本文編號：1575753