本文關(guān)鍵詞： 綠城 財務(wù)分析 宏微觀因素分析　出處：《遼寧大學》2013年碩士論文　論文類型：學位論文

【摘要】：中國房地產(chǎn)行業(yè)自改革開放以來得到了迅猛的發(fā)展，并且在未來的日子里也有著強大的潛力和增長勢頭。回顧房地產(chǎn)業(yè)的發(fā)展歷史，它一直與整個國家的經(jīng)濟建設(shè)和人民群眾的日常生活緊密關(guān)聯(lián)，與此同時，行業(yè)競爭的激烈程度也非其他行業(yè)能比。在最近十年內(nèi)，一些老牌的房地產(chǎn)企業(yè)顯示疲態(tài)，有種步履蹣跚的趨勢；整個行業(yè)的年增長率雖始終保持著較高的增速，但房地產(chǎn)上市公司的凈資產(chǎn)收益率的均值卻一直呈現(xiàn)下滑的趨勢。部分房地產(chǎn)企業(yè)至今還在摸索中前進，在支付高額代價的同時吸取經(jīng)驗教訓尋求發(fā)展出路，上演著“今日輝煌，明日滅亡”的悲劇。 本文運用財務(wù)分析方法，對綠城房地產(chǎn)的財務(wù)數(shù)據(jù)進行分析。文章首先系統(tǒng)詳細的介紹了房地產(chǎn)行業(yè)的特點及行業(yè)影響因素，具體從地位、特征以及我國房地產(chǎn)的總體特性出發(fā)，，接下來通過綠城房地產(chǎn)2007-2011年的財務(wù)報表進行分析，充分運用財務(wù)分析的相關(guān)理論進行歸類統(tǒng)計，并通過對比同樣在港股上市的華潤置地和龍湖地產(chǎn)在同一時期的數(shù)據(jù)，從財務(wù)結(jié)構(gòu)、盈利能力、成長能力、經(jīng)營效率、償債能力和現(xiàn)金流量等幾方面層層剖析，觀察企業(yè)在運營過程中可能存在的問題，找出其與同行業(yè)其他公司之間存在的差距；最后在數(shù)據(jù)分析的基礎(chǔ)上，分析公司財務(wù)問題產(chǎn)生的原因，并對公司未來的發(fā)展戰(zhàn)略提出建議。
[Abstract]:The real estate industry in China has developed rapidly since the reform and opening up, and it also has strong potential and growth momentum in the days to come. Review the history of the development of the real estate industry, It has always been closely related to the economic construction of the whole country and the daily life of the people. At the same time, the intensity of competition in the industry is not comparable to that of other industries. In the last decade, some established real estate enterprises have shown fatigue. There is a faltering trend; the annual growth rate of the entire industry has maintained a high growth rate, but the average return on net assets of listed real estate companies has been declining. Some real estate companies are still groping ahead. At the same time, learning from experience and lessons to find a way out of development, the tragedy of "brilliant today and perishing tomorrow" is staged. This article uses the financial analysis method, carries on the analysis to the green city real estate financial data. Firstly, the article introduces the real estate industry characteristic and the industry influence factor in detail, from the position concretely, Starting from the characteristics of China's real estate and the overall characteristics of real estate in China, then through the financial statements of Green City Real Estate 2007-2011 to make full use of the relevant theory of financial analysis to classify statistics. And by comparing the data of China Resources Land and Longhu Real Estate, which are also listed in Hong Kong stocks, in the same period, from the financial structure, profitability, growth capacity, operating efficiency, solvency and cash flow, etc. Observe the problems that may exist in the operation of enterprises, find out the gap between them and other companies in the same industry; finally, on the basis of data analysis, analyze the causes of financial problems, And to the company's future development strategy put forward suggestions.
【學位授予單位】：遼寧大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F275;F299.233.4

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