本文關(guān)鍵詞：武漢主城區(qū)養(yǎng)老地產(chǎn)的市場需求分析與開發(fā)對策研究　出處：《湖北大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 武漢主城區(qū) 人口老齡化 養(yǎng)老地產(chǎn) 市場需求 開發(fā)對策

【摘要】：武漢市已處于人口老齡化快速發(fā)展期,武漢邁入人口老齡化城市行列的20年來,老年人口呈逐年遞增態(tài)勢。截至目前,武漢市60歲以上的老年人總數(shù)比20年前翻了近一番。武漢于1993年跨入人口老齡化城市行列,當(dāng)年全市60歲及以上老年人口為71萬人,占到總?cè)丝诘?0%。而到2012年底,全市60歲及以上老年人口已達(dá)到137萬人。預(yù)計到2015年,武漢市老年人口將達(dá)到160萬,占總?cè)丝跀?shù)的17.6%。武漢市人口老齡化的加劇使得養(yǎng)老地產(chǎn)的需求越來越大,為緩解日益嚴(yán)峻的養(yǎng)老需求問題,養(yǎng)老地產(chǎn)呼之欲出,房地產(chǎn)行業(yè)將迎來重要的發(fā)展機遇與挑戰(zhàn)。 本文從武漢主城區(qū)養(yǎng)老地產(chǎn)的市場需求出發(fā),采用參與式研究,收集定性資料,對國內(nèi)外典型的養(yǎng)老地產(chǎn)開發(fā)的案例以及普遍特點進行資料收集并對其進行分析。試圖解決兩個問題：一,通過問卷調(diào)查反映目前武漢老年人的居住現(xiàn)狀及居住需求。二,借鑒國內(nèi)外成熟的養(yǎng)老地產(chǎn)開發(fā)經(jīng)驗并結(jié)合武漢養(yǎng)老地產(chǎn)開發(fā)的實際情況,提出適應(yīng)武漢市養(yǎng)老地產(chǎn)開發(fā)的對策。 研究結(jié)果表明：老年人的年齡、教育程度、職業(yè)和收入水平?jīng)Q定了不同的老年人對養(yǎng)老地產(chǎn)有著不同的消費需求。武漢市老年人在文化消遣和娛樂消遣方面有著較為明顯的需求,其中漢口片區(qū)的老年人更加偏向于棋牌室、游泳館、球類運動場等純娛樂型休閑場所；而漢陽和武昌片區(qū)的老年人多傾向于如歌舞劇院、藝術(shù)館、戲院等文化、藝術(shù)類的休閑場所。收入水平高,經(jīng)濟條件較好的老年人更加注重養(yǎng)老地產(chǎn)的品質(zhì)和服務(wù)。老年人注重養(yǎng)老地產(chǎn)的規(guī)劃設(shè)計、環(huán)境質(zhì)量、功能配套。養(yǎng)老地產(chǎn)首先要考慮老年人的生理、心理需求,老年人居住建筑及戶外活動場所全面實施無障礙設(shè)計,引進智能化的管理系統(tǒng)。 針對研究結(jié)果,本文提出相應(yīng)的解決對策：政策上,政府要發(fā)揮主導(dǎo)作用且要形成有效文件,完善社會保障體系；資金上,要尋求盈利模式與融資模式的創(chuàng)新,降低資金沉淀,拓展融資渠道；在養(yǎng)老地產(chǎn)產(chǎn)品供給上,要提供配套齊全,功能完善,多樣化的產(chǎn)品；管理上,引進專業(yè)的養(yǎng)老地產(chǎn)管理團隊,注重后期物業(yè)管理與服務(wù)。
[Abstract]:Wuhan has been in the period of rapid development of aging population, Wuhan has entered the ranks of aging city in the past 20 years, the elderly population is increasing year by year. Up to now. The total number of elderly people over 60 years old in Wuhan is nearly double that of 20 years ago. Wuhan entered the ranks of aging city in 1993, when the number of elderly people aged 60 and above was 710,000. By end of 2012, the number of the elderly aged 60 and above had reached 1.37 million. It is estimated that by 2015, the elderly population of Wuhan will reach 1.6 million. The aging of the population in Wuhan makes the demand for old-age real estate more and more large. In order to alleviate the increasingly severe problem of pension demand pension real estate is ready to emerge. Real estate industry will usher in important development opportunities and challenges. Starting from the market demand of the old-age real estate in the main urban area of Wuhan, this paper adopts participatory research to collect qualitative data. This paper collects and analyzes the typical cases and general characteristics of endowment real estate development at home and abroad. It tries to solve two problems: first. Through the questionnaire survey to reflect the current living situation and living needs of the elderly in Wuhan. Second, draw lessons from the mature domestic and foreign pension real estate development experience and combined with the actual situation of Wuhan endowment real estate development. This paper puts forward some countermeasures to suit the development of endowment real estate in Wuhan. The results show that: the age of the elderly, education level. Occupation and income level determine that different elderly people have different consumption demand for old-age real estate. The elderly in Wuhan have more obvious needs in cultural recreation and entertainment. Hankou area of the elderly more inclined to chess and card room, swimming pool, ball games field and other purely recreational places; The old people in Hanyang and Wuchang areas tend to have a high level of income, such as singing and dancing theatres, art galleries, theatres, and other cultural and artistic leisure places. The old people with better economic conditions pay more attention to the quality and service of the old-age real estate. The elderly pay attention to the planning and design of the old-age real estate, environmental quality, function matching. The aging real estate should first consider the physiology of the elderly. Psychological needs, the elderly residential buildings and outdoor activities to fully implement barrier-free design, the introduction of intelligent management system. According to the research results, this paper puts forward the corresponding countermeasures: on the policy, the government should play a leading role and form an effective document to improve the social security system; On the capital, we should seek the innovation of profit model and financing mode, reduce the deposit of funds and expand the financing channel; In the endowment real estate product supply, must provide the complete set, the function perfect, the diversification product; Management, the introduction of professional pension real estate management team, pay attention to late property management and services.
【學(xué)位授予單位】：湖北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.23

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