本文關鍵詞：基于灰色理論的XX公司房地產(chǎn)項目管理成熟度模型構建及評價研究　出處：《新疆大學》2014年碩士論文　論文類型：學位論文

  更多相關文章： 項目管理 成熟度模型 房地產(chǎn)開發(fā)企業(yè) 灰色綜合評價

【摘要】：隨著全球化步伐的加快，為獲取市場競爭優(yōu)勢，項目的成功實施已逐漸成為企業(yè)提高管理水平的重要手段。項目管理愈來愈受到大家的重視而被廣泛使用，企業(yè)在大力推進項目管理的同時，首先需要認清自身所處的水平，準確定位自己。因此，正確評估組織項目實施能力，提高項目管理水平對企業(yè)來講至關重要。而項目管理成熟度模型為提升企業(yè)項目管理水平提供了一個評估與改進的框架，其所適合的企業(yè)不分規(guī)模大小和設立形式，也不分所處行業(yè)和文化背景。根據(jù)項目管理成熟度模型確定組織項目管理的應用模式，不僅可以檢驗企業(yè)的項目管理能力，評估項目管理績效，，而且還能同行業(yè)內(nèi)其他企業(yè)加以比較，發(fā)現(xiàn)缺點和不足，了解企業(yè)在項目實施過程中的短板，為企業(yè)制定應對計劃并采取相應的改進措施提供原始數(shù)據(jù)和第一手資料，進而提高項目的實施能力，增強企業(yè)的競爭力，從而獲得市場競爭優(yōu)勢。 房地產(chǎn)開發(fā)企業(yè)是典型的項目主導型企業(yè)，其通過項目創(chuàng)造價值并達到自身戰(zhàn)略目標，項目管理水平的高低直接影響到項目成敗及企業(yè)的可持續(xù)發(fā)展。近年來，項目管理成熟度模型已經(jīng)成為世界范圍內(nèi)項目管理學界的熱門研究課題之一，而在此方面，我國還處于萌芽狀態(tài),其理論研究和應用實踐起步較晚，與發(fā)達國家的差距還比較大。因此，積極探索項目管理成熟度模型對于我們的企業(yè)是非常重要的，尤其是我國房地產(chǎn)行業(yè)的發(fā)展和轉型升級迫切需要一套全面的、具有指導意義的評價體系和考核標準。 本文以目前常見的幾種項目管理成熟度模型為藍本,對國內(nèi)外研究現(xiàn)狀和應用成果進行比較分析，把規(guī)范研究和實證研究方法結合起來，積極探索對現(xiàn)有模型的改進研究，初步制定出一套適合我國房地產(chǎn)開發(fā)企業(yè)項目管理實際情況和具體特征的評價指標體系，并據(jù)此構建了一種房地產(chǎn)項目管理成熟度模型。文中所提及的灰色綜合評價方法，是灰色理論、“木桶理論”、模糊數(shù)學評判、AHP層次分析和從定性到定量分析等多種理論、方法的綜合集成。借鑒各家之所長，所使用的方法根據(jù)評估步驟的不同而有所差異，同時考慮各樣本數(shù)據(jù)對最終評價結果的影響，充分利用現(xiàn)有信息，減少非系統(tǒng)誤差。這對于指導我國房地產(chǎn)開發(fā)企業(yè)提高項目管理水平，從而增加項目成功率具有重要的理論研究和現(xiàn)實指導意義。
[Abstract]:With the accelerated pace of globalization, in order to obtain the competitive advantage in the market, the successful implementation of the project has gradually become an important means for enterprises to improve the management level of the project management. More and more attention and is widely used in enterprises, vigorously promote the project management at the same time, the first step is to realize that the level of their exact position. Therefore, the correct evaluation ability of organizing the project implementation, improve the level of project management is essential for the enterprise and project management maturity model to enhance the level of enterprise project management provides a framework for evaluation and improvement, the suitable enterprise regardless of size and form, nor branch industry and the cultural background. Determined according to the application the organization mode of project management project management maturity model, can not only test the enterprise project management capability, project management performance evaluation, but also the same Compared with other enterprises in the industry, found the shortcomings and deficiencies, understand the short board enterprise in the project implementation process, plan for the enterprise and to take corresponding measures to provide the original data and first-hand information, and improve the ability to implement the project, enhance the competitiveness of enterprises to obtain competitive advantage in the market.
Real estate development enterprises are typical project oriented enterprises, through the project to create value and achieve its strategic objectives, the project management level directly affects the sustainable development of the project and the success or failure of enterprises. In recent years, the project management maturity model has become one of the hot research topic of project management in the world and in the academic circles. Hand, our country is still in its infancy, its theoretical research and practical application of a late start, the gap with developed countries is still relatively large. Therefore, actively explore the project management maturity model is very important for the enterprises, especially the development of China's real estate industry and the transformation and upgrading of the urgent need for a comprehensive and have the guiding significance of the evaluation system and evaluation standards.
In this paper, several common project management maturity model based on the domestic and foreign research status quo and application results of comparative analysis, the methods of normative research and empirical research together, and actively explore the improvement on the existing models, established a set of suitable for the development of China's real estate enterprise project management of the actual situation and specific characteristics the evaluation index system, and build a real estate project management maturity model. The grey comprehensive evaluation method mentioned in this paper, grey theory, the cask theory, fuzzy mathematics, AHP and AHP from qualitative to quantitative analysis of various theories, integrated the strengths of each reference method. And the methods used vary according to the different steps of evaluation, considering the impact of the sample data to the final evaluation results, make full use of the existing information system, reduce non Systematic error, which has important theoretical and practical significance for guiding our country's real estate development enterprises to improve the level of project management and increase the success rate of projects.

【學位授予單位】：新疆大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F299.233.5

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