本文關(guān)鍵詞：W水泥有限公司的成本領(lǐng)先戰(zhàn)略研究　出處：《蘇州大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

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【摘要】：水泥是國(guó)民經(jīng)濟(jì)的基礎(chǔ)原材料。近幾年來(lái)，伴隨著我國(guó)經(jīng)濟(jì)持續(xù)增長(zhǎng)、基礎(chǔ)設(shè)施建設(shè)以及房地產(chǎn)行業(yè)的發(fā)展，我國(guó)水泥工業(yè)得到了迅速的發(fā)展。但由于產(chǎn)能增長(zhǎng)過(guò)快，，造成水泥產(chǎn)品總體上供大于求，市場(chǎng)競(jìng)爭(zhēng)日趨激烈。而且我國(guó)水泥工業(yè)發(fā)展由于長(zhǎng)期受到落后生產(chǎn)工藝的影響，結(jié)構(gòu)性矛盾仍十分突出。國(guó)家有關(guān)水泥工業(yè)發(fā)展的相關(guān)政策的出臺(tái)，對(duì)我國(guó)水泥工業(yè)的發(fā)展提出了新的更高的要求。W水泥有限公司現(xiàn)在面臨產(chǎn)品結(jié)構(gòu)不合理、落后生產(chǎn)能力比重大、市場(chǎng)競(jìng)爭(zhēng)力不強(qiáng)等諸多問(wèn)題，在現(xiàn)有條件下，研究制定適合公司發(fā)展的競(jìng)爭(zhēng)戰(zhàn)略已成為當(dāng)務(wù)之急。 本文在回顧國(guó)內(nèi)外競(jìng)爭(zhēng)戰(zhàn)略相關(guān)理論基礎(chǔ)上，通過(guò)運(yùn)用波特的行業(yè)競(jìng)爭(zhēng)理論等方法，分析企業(yè)所處的行業(yè)環(huán)境和行業(yè)競(jìng)爭(zhēng)特點(diǎn)，確定了公司發(fā)展面臨的機(jī)會(huì)與威脅，對(duì)于企業(yè)的價(jià)值鏈和成本動(dòng)因進(jìn)行了綜合地分析和評(píng)價(jià)，明確了公司發(fā)展的內(nèi)部?jī)?yōu)勢(shì)和劣勢(shì)，并在此基礎(chǔ)上提出了公司未來(lái)發(fā)展應(yīng)采取成本領(lǐng)先戰(zhàn)略。依靠總成本領(lǐng)先戰(zhàn)略，確定產(chǎn)品競(jìng)爭(zhēng)優(yōu)勢(shì)。在戰(zhàn)略實(shí)施上，要通過(guò)集中配置優(yōu)勢(shì)資源實(shí)現(xiàn)規(guī)�；�(jīng)營(yíng)，有效地降低企業(yè)成本；通過(guò)優(yōu)化和重組與成本領(lǐng)先戰(zhàn)略相關(guān)聯(lián)的價(jià)值鏈增值活動(dòng)，降低生產(chǎn)各環(huán)節(jié)成本；通過(guò)技術(shù)和管理創(chuàng)新，提高企業(yè)的核心競(jìng)爭(zhēng)力。本文的研究將為公司今后發(fā)展指明戰(zhàn)略方向，提高公司的市場(chǎng)競(jìng)爭(zhēng)力，論文的研究方法對(duì)其他類似企業(yè)競(jìng)爭(zhēng)戰(zhàn)略的制定和實(shí)施也具有一定的參考價(jià)值。
[Abstract]:Cement is the basic raw materials of the national economy. In recent years, with China's sustained economic growth, the development of infrastructure construction and real estate industry, China's cement industry has developed rapidly. But due to the rapid growth of production capacity, resulting in oversupply of cement products, market competition is becoming increasingly fierce. And I in the development of cement industry due to the backward effect of the production process, the structural contradictions are still very prominent. Relevant national policies on the development of cement industry is introduced, the development of China's cement industry put forward higher requirements for the new.W India Cements Limited is now facing the unreasonable product structure, backward production capacity than the major, the market competitiveness is not strong so many problems in the existing conditions, formulate the development strategy suitable for the company has become a pressing matter of the moment.
In this paper, based on the relevant theories at home and abroad are reviewed on the competition strategy, through the use of Potter's theory of competitive industries, competitive analysis characteristics of industry environment and industry, the company facing the development opportunities and threats, the value chain and cost driver enterprises conducted a comprehensive analysis and evaluation, the development of the company the internal strengths and weaknesses, and on this basis should adopt the cost leading strategy. The future development of the company depends on the overall cost leadership strategy, determine the product competitive advantage. In the implementation of the strategy, through the centralized allocation of resources to achieve the scale of operation, effectively reduce the cost of enterprise; through the optimization and reorganization and the associated cost leading strategy the value chain of value-added activities, reduce the production cost of each link; through technology and management innovation, enhance the core competitiveness of enterprises. This study for the company In the future, we should point out the strategic direction and improve the market competitiveness of our company. The research method of this paper will also be a reference for other similar enterprises to formulate and implement competitive strategies.

【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.721;F406.7

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