本文關(guān)鍵詞：山東日照XY房地產(chǎn)開(kāi)發(fā)有限公司融資問(wèn)題研究　出處：《天津商業(yè)大學(xué)》2017年碩士論文　論文類(lèi)型：學(xué)位論文

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【摘要】：房地產(chǎn)行業(yè)是典型的資金密集型產(chǎn)業(yè),在土地的取得和開(kāi)發(fā)以及商品房的銷(xiāo)售環(huán)節(jié)中需要大量的資金投入,資金是房地產(chǎn)企業(yè)的生命線,而獲取資金的融資能力則更是關(guān)乎到企業(yè)能否在激烈的市場(chǎng)競(jìng)爭(zhēng)中存活。雖然近年來(lái)我國(guó)房地產(chǎn)企業(yè)發(fā)展迅速,房地產(chǎn)企業(yè)項(xiàng)目開(kāi)發(fā)的資金不斷增加,但是總體來(lái)說(shuō),房地產(chǎn)企業(yè)融資渠道比較單一且有限,且主要依賴于銀行貸款,這使得房地產(chǎn)企業(yè)的融資風(fēng)險(xiǎn)和壓力不斷加大。不斷拓展融資渠道,創(chuàng)新融資模式是房地產(chǎn)企業(yè)健康發(fā)展的必然要求。由于XY房產(chǎn)在區(qū)域以及行業(yè)中具有典型性和代表性,具有很高的研究?jī)r(jià)值,為此,本文以沿海城市區(qū)域性房地產(chǎn)代表企業(yè)山東日照XY房地產(chǎn)開(kāi)發(fā)有限公司的融資模式為核心和研究對(duì)象,探尋XY房產(chǎn)公司在融資中存在的問(wèn)題和形成的原因,并提出相關(guān)建議和措施。并且對(duì)XY房地產(chǎn)公司的融資模式存在的問(wèn)題和原因進(jìn)行了分析,得出了XY房地產(chǎn)公司目前存在的融資問(wèn)題主要有:銀行貸款仍然是XY房地產(chǎn)的主要融資渠道,自有資金不足,外部融資所占融資構(gòu)成過(guò)低,內(nèi)部融資所占比例過(guò)大。導(dǎo)致此類(lèi)問(wèn)題的原因是:融資品種相對(duì)單一,融資成本高,直接融資難,核心競(jìng)爭(zhēng)優(yōu)勢(shì)缺乏,內(nèi)部融資主導(dǎo)等。通過(guò)對(duì)XY房地產(chǎn)融資現(xiàn)狀和融資渠道的分析,為創(chuàng)新XY房產(chǎn)融資渠道指明了方向且奠定了基礎(chǔ)。山東日照XY房產(chǎn)公司作為一級(jí)房地產(chǎn)開(kāi)發(fā)公司,開(kāi)發(fā)實(shí)力雄厚、人才隊(duì)伍精良、有良好的品牌形象和豐富的土地儲(chǔ)備資源,同時(shí),XY公司是獲得中國(guó)房地產(chǎn)研究會(huì)、中國(guó)房地產(chǎn)業(yè)協(xié)會(huì)授予的AAA級(jí)信用企業(yè),為山東日照唯一獲此殊榮的企業(yè)。本文通過(guò)對(duì)山東日照房地產(chǎn)市場(chǎng)中具有代表性的XY房地產(chǎn)開(kāi)發(fā)有限公司的融資問(wèn)題進(jìn)行剖析,在改進(jìn)XY房產(chǎn)公司融資能力,為其提供更多更廣的融資渠道和有益的借鑒的同時(shí),也為具有類(lèi)似問(wèn)題的房產(chǎn)企業(yè)融資模式的改進(jìn)和創(chuàng)新提供有益借鑒。圍繞研究目標(biāo),本文分為六個(gè)部分。第一部分為緒論,首先介紹了研究背景和研究意義,其次分析和回顧了相關(guān)文獻(xiàn)和房地產(chǎn)融資理論基礎(chǔ),包括國(guó)外房地產(chǎn)融資研究和我國(guó)房地產(chǎn)融資研究、房地產(chǎn)融資的基本概念和特征,在此基礎(chǔ)上說(shuō)明研究方法和研究?jī)?nèi)容。第二部分為房地產(chǎn)融資理論概述,分析了房地產(chǎn)融資的基本概念以及融資的主要途徑,對(duì)房地產(chǎn)企業(yè)的主要融資途徑,從內(nèi)部和外部?jī)蓚�(gè)方面進(jìn)行了論述。第三部分為XY房地產(chǎn)公司融資渠道分析,本部分介紹了公司概況,重點(diǎn)對(duì)公司的房地產(chǎn)融資模式進(jìn)行了深入分析。第四部分為XY房地產(chǎn)公司融資存在的問(wèn)題與原因,對(duì)XY房地產(chǎn)公司在融資過(guò)程中存在的問(wèn)題進(jìn)行剖析,找出了產(chǎn)生XY房產(chǎn)融資問(wèn)題的內(nèi)因和外因。第五部分為XY房地產(chǎn)公司融資問(wèn)題改進(jìn)的措施和建議,主要對(duì)XY房地產(chǎn)公司的融資模式提出了有針對(duì)的建議、主要有發(fā)展多元化融資模式、創(chuàng)新融資途徑、優(yōu)化融資結(jié)構(gòu)等措施以及建議。第六部分為總結(jié)和展望,對(duì)已有的研究進(jìn)行總結(jié),同時(shí)指出論文研究的不足,并對(duì)房地產(chǎn)融資發(fā)展趨勢(shì)作出基本的展望。
[Abstract]:The real estate industry is a typical capital intensive industries, need to invest a lot of money selling links in the acquisition and development of land and real estate, capital is the lifeblood of the real estate business, and access to capital financing ability is related to the survival of the enterprises in the fierce market competition. Although in recent years the development of China's real estate enterprises rapidly, the real estate project development enterprise funds continue to increase, but overall, the financing channels of real estate industry is relatively simple and limited, and mainly rely on bank loans, which makes the real estate enterprise financing risk and increasing pressure. Continue to expand financing channels, financing mode innovation is the inevitable requirement of healthy development the real estate enterprises. Because the XY property is typical and representative in the region and in the industry, has a very high research value, therefore, the coastal city of regional housing Real estate on behalf of enterprises in Shandong Rizhao XY real estate development company financing mode as the core and the object of study, explore the XY real estate company financing problems and reasons, and puts forward relevant suggestions and measures. The problem and reason of the XY Real Estate Company financing mode are analyzed, the problem of financing at present the presence of XY Real Estate Company are: bank loans are still the main financing channel of XY real estate, the lack of its own funds and external financing, financing for a low proportion of internal financing is too large. The causes of these problems are: financing varieties is relatively simple, the high cost of financing, direct financing, lack of core competitive advantage. The leading internal financing. Through analysis of the current situation of real estate financing and financing channels XY, XY real estate financing channels for innovative direction and laid the foundation for Shandong sunshine X. Y real estate company as a real estate development company, the development of the strength, excellent talents, has a good brand image and rich land resources, at the same time, XY company is Chinese real estate research, AAA grade credit enterprise China Real Estate Industry Association awarded the Shandong sunshine only award of the enterprise. By analyzing the financing problem of the representative of Shandong sunshine real estate market in XY Real Estate Development Company Limited, in improving the financing capacity of XY real estate company, to provide more financing channels and reference at the same time, also provide a useful reference for the improvement and innovation of the financing mode of real estate enterprises are similar the problem. According to the research objectives, this paper is divided into six parts. The first part is the introduction, first introduced the research background and significance of the research, the analysis and review of Xiang Guanwen Xian and real estate Estate financing theory, including the study of foreign real estate financing and real estate financing in our country, the basic concepts and features of real estate financing, on the basis of the research methods and research content. The second part is the overview of real estate financing theory, analyzes the basic concepts of real estate financing and the main ways of financing, financing of the main the real estate business approach, from two aspects of internal and external. The third part is the analysis of XY Real Estate Company financing channels, this part introduces the general situation of company, focus on the analysis of the company's real estate financing mode. The fourth part is the existing problems and the reasons of XY Real Estate Company financing, to exist in the process of financing XY Real Estate Company to analyze the question, to find out the internal and external financing problems. The fifth part is the XY real estate financing Real Estate Company XY improvement The measures and suggestions, mainly on the XY Real Estate Company financing mode puts forward suggestions, the main development of diversified financing mode innovation, financing channels, optimize financing structure and other measures and suggestions. The sixth part is the summary and outlook, the existing research is summarized, and points out the limitations of the research, and make the basic outlook on the real estate financing trends.

【學(xué)位授予單位】：天津商業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F299.233.42

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