本文關(guān)鍵詞：佳兆業(yè)集團(tuán)房地產(chǎn)投資管理的研究　出處：《天津大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 房地產(chǎn) 項(xiàng)目定位 投資收益分析 項(xiàng)目投資管理 風(fēng)險(xiǎn)分析

【摘要】：隨著我國市場經(jīng)濟(jì)的穩(wěn)步發(fā)展，房地產(chǎn)投資活動(dòng)日益活躍，房地產(chǎn)市場尤其是住宅市場的良性持續(xù)發(fā)展已逐漸將房地產(chǎn)產(chǎn)業(yè)提升為國民經(jīng)濟(jì)中的支柱產(chǎn)業(yè)。房地產(chǎn)開發(fā)是一項(xiàng)投資大，風(fēng)險(xiǎn)大，制約因素多的社會(huì)工程，要在房地產(chǎn)市場激烈的競爭中取勝，為實(shí)現(xiàn)投資少，盈利多，資金回收速度快的經(jīng)營目標(biāo)，在項(xiàng)目投資前期進(jìn)行的可行性研究是房地產(chǎn)商進(jìn)行項(xiàng)目開發(fā)的核心工作之一。 作為改革開放的領(lǐng)頭羊，中國經(jīng)濟(jì)的增長點(diǎn)，上海房地產(chǎn)市場一直處于蓬勃發(fā)展?fàn)顟B(tài)，也吸引了眾多房產(chǎn)投資者的加入。本文首先對投資項(xiàng)目的概況、條件、操作方式結(jié)合區(qū)域市場經(jīng)濟(jì)的預(yù)測與分析明確了相對清晰的項(xiàng)目定位；其次，文章深度分析了項(xiàng)目概念設(shè)計(jì)及投資效益，，并以此對項(xiàng)目的經(jīng)濟(jì)效果進(jìn)行了計(jì)算和評價(jià)，明確了該投資項(xiàng)目的市場價(jià)值，最終確定佳兆業(yè)集團(tuán)在上海長寧區(qū)項(xiàng)目進(jìn)行投資的合理性；最后，文章通過實(shí)踐案例對投資管理進(jìn)行了總結(jié)、沉淀，并對集團(tuán)未來投資戰(zhàn)略、方向進(jìn)行了規(guī)劃、展望。
[Abstract]:With the steady development of China's market economy, real estate investment activities are increasingly active. The healthy and sustainable development of the real estate market, especially the housing market, has gradually promoted the real estate industry into a pillar industry in the national economy. Real estate development is a social project with large investment, high risk and many restrictive factors. To win in the fierce competition in the real estate market, in order to achieve the goal of less investment, more profit and faster recovery of funds. The feasibility study before the project investment is one of the core work of the real estate developer. As the leader of reform and opening up, China's economic growth point, the real estate market in Shanghai has been in a state of vigorous development, but also attracted a large number of real estate investors to join. Combined with the prediction and analysis of the regional market economy, the operation mode makes clear the relatively clear project positioning; Secondly, the paper deeply analyzes the project concept design and investment benefit, and then calculates and evaluates the economic effect of the project, and clarifies the market value of the investment project. Finally determine the rationality of the investment of Jiazhao Group in Changning District of Shanghai; Finally, the paper summarizes and precipitates the investment management through practical cases, and plans and prospects the future investment strategy and direction of the group.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F299.233.42

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