本文關(guān)鍵詞：大型房地產(chǎn)開發(fā)企業(yè)集中采購動機(jī)及決策研究　出處：《重慶大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

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【摘要】：隨著房地產(chǎn)行業(yè)競爭日益激烈，我國房地產(chǎn)開發(fā)企業(yè)逐漸向規(guī)�；�、跨區(qū)域開發(fā)的方向發(fā)展，形成了集團(tuán)化的發(fā)展模式，往往同時運(yùn)行幾個或者幾十個項(xiàng)目。因此，集中采購的效益對大型房地產(chǎn)開發(fā)企業(yè)搶占市場份額，提高核心競爭力起著至關(guān)重要的作用。然而，由于國內(nèi)關(guān)于大型房地產(chǎn)開發(fā)企業(yè)集中采購的研究較少，實(shí)踐比較欠缺，難免會存在很多問題，，尤其是“哪些材料及設(shè)備適合納入集中采購范圍”這一問題一直困擾著許多大型房地產(chǎn)開發(fā)企業(yè)，故針對大型房地產(chǎn)開發(fā)企業(yè)，在分析集中采購動機(jī)的基礎(chǔ)上，從集中采購存在的問題入手，對材料及設(shè)備是否納入集中采購范圍進(jìn)行決策研究，具有非常重要的實(shí)踐意義。 本文首先通過文獻(xiàn)調(diào)查研究，對集中采購的相關(guān)理論以及大型房地產(chǎn)開發(fā)企業(yè)采購的特點(diǎn)、模式進(jìn)行了介紹，同時還分析了集中采購與分散采購的區(qū)別，并研究了在采購面臨一系列挑戰(zhàn)及傳統(tǒng)分散采購模式存在許多問題的環(huán)境下，大型房地產(chǎn)開發(fā)企業(yè)實(shí)行集中采購的動機(jī)。然后從集中采購存在的問題入手，對一直困擾眾多大型房地產(chǎn)開發(fā)企業(yè)的“無法決策哪些材料及設(shè)備適合納入集中采購的范圍”這一問題進(jìn)行了深入的研究，建立了集中采購決策指標(biāo)體系，并在調(diào)查問卷結(jié)果分析的基礎(chǔ)上，運(yùn)用層次分析法確定了各級指標(biāo)的權(quán)重，構(gòu)建了基于模糊綜合評價法的集中采購決策模型。最后，運(yùn)用決策模型對工程中常見的幾種材料及設(shè)備是否適合納入萬科的集中采購范圍進(jìn)行了決策。 通過本文研究得出如下結(jié)論：①不同的大型房地產(chǎn)開發(fā)企業(yè)實(shí)行集中采購有不同的動機(jī)。一般而言，實(shí)行集中采購的動機(jī)包括：品牌營銷、節(jié)約成本、規(guī)范采購、“集中”權(quán)利、優(yōu)質(zhì)的服務(wù)質(zhì)量、內(nèi)部信息交換、優(yōu)化資源配置、更好的產(chǎn)品質(zhì)量、知識管理；②基于集中采購決策模型，認(rèn)為電梯、涂料、外墻面磚、潔具、防盜門適合納入萬科的集中采購范圍。
[Abstract]:With the increasingly fierce competition in the real estate industry, Chinese real estate development enterprises are gradually developing towards the direction of large-scale, cross-regional development, forming a development model of collectivization. Often run several or dozens of projects at the same time.Therefore, the efficiency of centralized purchasing plays a vital role in seizing market share and improving core competitiveness of large real estate development enterprises. Due to the lack of domestic research on centralized procurement of large real estate development enterprises, it is inevitable that there will be a lot of problems. In particular, "which materials and equipment are suitable to be included in the scope of centralized procurement" has been puzzling many large real estate development enterprises, so for large real estate development enterprises, on the basis of analysis of centralized purchasing motivation. Starting with the problems existing in centralized procurement, it is of great practical significance to study whether materials and equipment should be included in the scope of centralized procurement. Firstly, this paper introduces the relevant theories of centralized procurement and the characteristics and patterns of large-scale real estate development enterprises through literature research. At the same time, it analyzes the difference between centralized procurement and decentralized procurement. Under the circumstances of a series of challenges and many problems in the traditional decentralized procurement mode, the motivation of the large-scale real estate development enterprises to implement centralized procurement is studied. Then, the problems of centralized procurement are discussed. This paper deeply studies the problem of "which materials and equipments are suitable for centralized procurement", which has been puzzling many large real estate development enterprises, and establishes the index system of centralized purchasing decision. Based on the analysis of the questionnaire results, the weight of the indicators at all levels is determined by AHP, and a centralized purchasing decision-making model based on fuzzy comprehensive evaluation method is constructed. Finally. The decision model is used to decide whether some common materials and equipments are suitable for the centralized purchasing scope of Vanke. Through this study, we can draw the following conclusion: different large-scale real estate development enterprises have different motives for centralized purchasing. Generally speaking, the motivation of centralized procurement includes: brand marketing, cost savings. Standardization of procurement, "centralized" rights, quality service quality, internal information exchange, optimization of resource allocation, better product quality, knowledge management; 2 based on the centralized purchasing decision model, it is considered that elevators, coatings, exterior wall tiles, sanitary ware and security doors are suitable for the centralized purchasing scope of Vanke.
【學(xué)位授予單位】：重慶大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F299.233.4;F274

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