本文關(guān)鍵詞：北京兆泰置地房產(chǎn)營(yíng)銷管理系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn)　出處：《山東大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

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【摘要】：市場(chǎng)經(jīng)濟(jì)的不斷完善和發(fā)展,要求房地產(chǎn)開發(fā)商成為自主經(jīng)營(yíng),自負(fù)盈虧,自我約束,自我發(fā)展的生產(chǎn)者和經(jīng)營(yíng)者。要實(shí)現(xiàn)這樣的目標(biāo),必然要求開發(fā)商盡可能開發(fā)出品質(zhì)優(yōu)良、價(jià)格合理且適銷對(duì)路的商品房,并努力把該物業(yè)銷售出去,以取得良好的經(jīng)濟(jì)效益。為此開發(fā)商不但要做好開發(fā)工作,更重要的是要研究房地產(chǎn)市場(chǎng),了解消費(fèi)者需求,按照消費(fèi)者的意愿來進(jìn)行產(chǎn)品開發(fā)和銷售。由此,房地產(chǎn)市場(chǎng)營(yíng)銷的研究自然成為房地產(chǎn)開發(fā)經(jīng)營(yíng)活動(dòng)中的一個(gè)重要組成部分。近期,北京兆泰置地公司領(lǐng)導(dǎo)通過多方面研究,結(jié)合現(xiàn)代化的管理手段,以計(jì)算機(jī)技術(shù)為依托設(shè)計(jì)和研發(fā)了房產(chǎn)營(yíng)銷管理系統(tǒng),可以快速有效的完成房產(chǎn)營(yíng)銷的管理工作 本文的設(shè)計(jì)是根據(jù)系統(tǒng)的設(shè)計(jì)流程進(jìn)行的,從編寫系統(tǒng)的開發(fā)背景入手,描述了設(shè)計(jì)此系統(tǒng)的根本目的,然后對(duì)系統(tǒng)的研究現(xiàn)狀進(jìn)行了描述,了解了系統(tǒng)的基本狀況。然后對(duì)用戶的使用需求進(jìn)行了詳細(xì)的整理和分析,通過軟件工程技術(shù)對(duì)系統(tǒng)的整體功能進(jìn)行了合理的劃分,然后對(duì)每個(gè)模塊給出了用例描述,加深了對(duì)系統(tǒng)功能的描述。然后進(jìn)行了系統(tǒng)的設(shè)計(jì),首先給出了系統(tǒng)的技術(shù)架構(gòu)設(shè)計(jì),描述了系統(tǒng)的實(shí)現(xiàn)技術(shù),本系統(tǒng)主要運(yùn)用了JAVA語言構(gòu)建了J2EE的三層架構(gòu)模式,然后對(duì)各個(gè)功能模塊進(jìn)行了詳細(xì)類功能描述,設(shè)計(jì)了詳細(xì)的功能類圖,明確了功能實(shí)現(xiàn)流程,并設(shè)計(jì)了系統(tǒng)時(shí)序圖,然后對(duì)系統(tǒng)數(shù)據(jù)庫進(jìn)行了設(shè)計(jì)。最后對(duì)系統(tǒng)的整體實(shí)現(xiàn)和測(cè)試過程進(jìn)行了分析與描述,對(duì)系統(tǒng)實(shí)現(xiàn)效果圖進(jìn)行了展示,并給出了系統(tǒng)功能實(shí)現(xiàn)代碼。對(duì)系統(tǒng)的整體測(cè)試進(jìn)行了描述,對(duì)測(cè)試結(jié)果進(jìn)行了公布,修改了系統(tǒng)測(cè)試過程中出現(xiàn)的問題。 本文對(duì)北京兆泰置地房產(chǎn)營(yíng)銷管理系統(tǒng)在功能方面主要分成了五個(gè)重要模塊。即基礎(chǔ)數(shù)據(jù)管理：介紹了系統(tǒng)對(duì)于相關(guān)信息的維護(hù),滿足了管理人員的具體需要；房產(chǎn)數(shù)據(jù)管理：對(duì)各個(gè)房產(chǎn)數(shù)據(jù)進(jìn)行全面系統(tǒng)的管理；營(yíng)銷活動(dòng)管理：主要是方便管理人員對(duì)營(yíng)銷活動(dòng)的維護(hù)；營(yíng)銷工具管理：實(shí)現(xiàn)對(duì)各類營(yíng)銷工具的管理；統(tǒng)計(jì)報(bào)表：實(shí)現(xiàn)對(duì)各類報(bào)表的管理。 系統(tǒng)的部署以及運(yùn)行基本滿足了房產(chǎn)營(yíng)銷管理工作的需求,實(shí)現(xiàn)了房產(chǎn)營(yíng)銷工作的高效處理，，使大量數(shù)據(jù)的處理工作變得較為簡(jiǎn)單，減小了工作人員的負(fù)擔(dān),提高了工作效率，并為房產(chǎn)營(yíng)銷管理工作提供重要的參照數(shù)據(jù)。
[Abstract]:With the continuous improvement and development of market economy, real estate developers are required to become producers and operators who are self-managed, self-responsible, self-restrained and self-developing. It is necessary for developers to develop commercial houses of good quality, reasonable price and marketable ones as far as possible, and try to sell the property to obtain good economic benefits. Therefore, developers should not only do a good job of development. More important is to study the real estate market, understand consumer demand, according to the wishes of consumers to carry out product development and sales. The study of real estate marketing has naturally become an important part of the real estate development and management activities. Recently, the leaders of Beijing Zhaotai Land Company have combined the modern management means through many aspects of research. Based on computer technology, a real estate marketing management system is designed and developed, which can complete the management of real estate marketing quickly and effectively. The design of this paper is based on the design process of the system, starting with the background of writing the system, describes the basic purpose of designing the system, and then describes the current research situation of the system. Understand the basic status of the system. Then the user's needs are sorted out and analyzed in detail, and the overall function of the system is divided reasonably through software engineering technology. Then the use case description of each module is given, which deepens the description of the system function. Then the system design is carried out. First, the technical architecture design of the system is given, and the implementation technology of the system is described. This system mainly uses the JAVA language to construct the J2EE three-tier architecture pattern, then carries on the detailed class function description to each function module, has designed the detailed function class diagram, has clarified the function realization flow. The system timing diagram is designed, and then the system database is designed. Finally, the overall implementation and testing process of the system are analyzed and described, and the system implementation effect diagram is shown. The whole test of the system is described, the test results are published, and the problems in the process of system testing are corrected. This paper divides the real estate marketing management system of Beijing Zhaotai Land into five important modules: basic data management: introduces the maintenance of the system for related information. Meet the specific needs of managers; Real estate data management: the comprehensive and systematic management of each real estate data; Marketing activity management: mainly is to facilitate the management personnel to the marketing activity maintenance; Management of marketing tools: realize the management of all kinds of marketing tools; Statistical report: to achieve the management of all kinds of reports. The deployment and operation of the system basically meet the needs of the real estate marketing management, realize the efficient processing of the real estate marketing work, make the processing of a large number of data easier and reduce the burden of the staff. Improve working efficiency and provide important reference data for real estate marketing management.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：TP311.52

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