基于O2O的河北國大物流配送模式選擇及路徑優(yōu)化研究
[Abstract]:With the continuous development of economic globalization, information technology and integration, the popularity of the Internet, the development of e-commerce into all areas of our lives, the development of logistics and distribution industry not only brings the change of consumer concept. Has also caused the enterprise's high attention, has brought the huge change to the economic life. As a bridge between production and consumption, distribution plays an intermediary role. The optimization of distribution route is a key link in logistics distribution. Whether the distribution route is reasonable or not has a great influence on the distribution speed, cost and benefit. Therefore, designing a reasonable and efficient distribution route scheme can not only reduce the cost of operation, reduce the distribution time, but also improve the benefit of the enterprise. And can better serve customers, improve customer satisfaction, and maintain a good image of the enterprise. Aiming at the problems of high distribution cost and low distribution efficiency in Guoda Commercial chain Co., Ltd., this paper bases on the influencing factors of logistics distribution mode in O2O environment, namely, cost factor, service factor, environment factor, other factors, etc. According to the current situation of the National University of China, this paper chooses the self-owned distribution model, which is based on the self-owned distribution mode, the third party distribution mode, the common distribution mode and the supplier distribution mode. This paper constructs the TSP mathematical model of logistics distribution from centralized distribution to store of the National University. Based on the knowledge hidden in the data, the model is solved by genetic algorithm, and the route optimization for the logistics distribution of the 36524 convenience store of the National University is carried out. The system optimization of distribution from store to final customer in O _ 2O environment is analyzed. Finally, the optimization suggestion of logistics distribution system of Hebei National University is put forward.
【學位授予單位】:河北科技大學
【學位級別】:碩士
【學位授予年份】:2016
【分類號】:U116.2;F252
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