【摘要】：伴隨我國信息化的推進增速,特別網(wǎng)絡(luò)基建的進展,電子商務(wù)作為先進的商業(yè)模式在國內(nèi)快速的興起并呈現(xiàn)蓬勃發(fā)展態(tài)勢。根據(jù)我國商務(wù)部提供的數(shù)據(jù),2015年國內(nèi)電商類交易總額已達20.8萬億元,增長率35%,日益成為拉動我國經(jīng)濟增長的重要動力支持。電商已成為經(jīng)貿(mào)領(lǐng)域中不可或缺,或者說逐漸在替代一些行業(yè)、商家以及流程的手段形式�？缇畴娚淘诮陜�(nèi)突增儼如該領(lǐng)域內(nèi)的“黑馬”,國內(nèi)諸多大型商業(yè)平臺和外貿(mào)公司均投身其中,要從蛋糕中分一杯羹。而進口跨境電商作為跨境電商的一個重要分支,現(xiàn)已成為中國網(wǎng)民越來越熟悉和依賴的平臺。進口跨境電商相比國內(nèi)電商來說,質(zhì)量品質(zhì)更有保證,價格也相對親民,優(yōu)勢越發(fā)明顯。目前進口跨境電商正處于快速發(fā)展期,國內(nèi)各主要電商網(wǎng)站都開始涉及進口跨境業(yè)務(wù),擔(dān)負推動中國貿(mào)易增長的新生力量。本文主要分析的是目前進口跨境電商的現(xiàn)狀,具備哪些利好態(tài)勢,存在哪些不足,并從各大網(wǎng)站的發(fā)展來看待未來進口跨境電商的走勢。主要進行討論并解決的是目前已經(jīng)或正在成型的進口跨境電商發(fā)展模式的利弊,以及跨境電商網(wǎng)站運營建設(shè)兩大問題。本文研究的意義從理論上來說,分析進口跨境電商各環(huán)節(jié)的發(fā)展趨勢,為如何創(chuàng)新發(fā)展模式提供動力。從應(yīng)用上來說,分析目前各主要進口跨境電商平臺的運營情況,為跨境電商領(lǐng)域從業(yè)者和新邁入者更多的參考借鑒。
[Abstract]:With the rapid development of information technology in China, especially the progress of network infrastructure, electronic commerce as an advanced business model is booming in China. According to the data provided by China's Ministry of Commerce, the total amount of domestic e-commerce transactions reached 20.8 trillion yuan in 2015, with a growth rate of 35%, which has increasingly become an important driving force for the economic growth of our country. E-commerce has become indispensable in the field of economic and trade, or gradually replacing some industries, businesses and processes. In recent years, cross-border e-commerce has suddenly become a "black horse" in this field, and many large domestic business platforms and foreign trade companies have been involved in it, and they want to get a slice of the cake. As an important branch of cross-border e-commerce, import e-commerce has become a platform that Chinese Internet users are increasingly familiar with and rely on. Compared with domestic e-commerce companies, import cross-border e-commerce, quality and quality is more guaranteed, the price is relatively close to the people, the advantages are more obvious. At present, import cross-border e-commerce is in a period of rapid development, and major domestic e-commerce websites are beginning to involve cross-border import business, which is responsible for promoting the growth of China's trade. This paper mainly analyzes the current situation of import cross-border e-commerce, which advantages and disadvantages, and from the development of major websites to look at the future trend of cross-border import e-commerce. The main discussion and solution is the advantages and disadvantages of the development model of import cross-border e-commerce and the operation and construction of cross-border e-commerce website. The significance of this paper is to analyze the development trend of import cross-border ecommerce in theory, and to provide impetus for how to innovate the development mode. From the application point of view, this paper analyzes the operation situation of the main import cross-border e-commerce platform, and provides more references for the practitioners and new entrants in the field of cross-border ecommerce.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：F724.6;F752.61

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