本文選題：個(gè)性化價(jià)值 + 百貨業(yè)�。� 參考：《商業(yè)經(jīng)濟(jì)研究》2017年19期

【摘要】：隨著行業(yè)的全面開(kāi)放和電子商務(wù)的發(fā)展,我國(guó)百貨業(yè)正面臨著跨國(guó)零售巨頭和各種新興零售業(yè)態(tài)的多方面挑戰(zhàn)。本文通過(guò)分析當(dāng)前我國(guó)百貨業(yè)發(fā)展現(xiàn)狀,結(jié)合"個(gè)性化價(jià)值"理論以及它在百貨業(yè)中的應(yīng)用,提出了基于"個(gè)性化價(jià)值"的百貨業(yè)創(chuàng)新發(fā)展策略,這對(duì)我國(guó)百貨業(yè)沖破當(dāng)前困境,提升自身競(jìng)爭(zhēng)力,滿足消費(fèi)者需求,扭轉(zhuǎn)當(dāng)前百貨業(yè)頹勢(shì)具有十分重要的參考價(jià)值。
[Abstract]:With the overall opening of the industry and the development of e-commerce, the department store industry in China is facing various challenges from multinational retail giants and various new retail formats. Based on the analysis of the present situation of the development of the department store industry in our country, combined with the theory of "individualized value" and its application in the department store industry, this paper puts forward the innovative development strategy of the department store industry based on the "individualized value". This has very important reference value for the department store industry of our country to break through the current predicament, improve its own competitiveness, meet the needs of consumers, and reverse the current decline of the department store industry.
【作者單位】： 承德醫(yī)學(xué)院;
【分類號(hào)】：F721

【相似文獻(xiàn)】

相關(guān)期刊論文 前5條

1 李本美;;由安徽商之都引起的對(duì)構(gòu)建百貨業(yè)核心競(jìng)爭(zhēng)力的思考[J];市場(chǎng)周刊(理論研究);2007年01期

2 張繼武;李躍輝;宿曉靜;金英豪;楊金艷;;廣告在《黃金》創(chuàng)新發(fā)展中的作用[J];中國(guó)科技期刊研究;2009年01期

3 蔡南珊;;天津市百貨業(yè)現(xiàn)狀與發(fā)展對(duì)策[J];中國(guó)經(jīng)貿(mào)導(dǎo)刊;2012年26期

4 寇萍;傳統(tǒng)百貨業(yè)改革勢(shì)在必行[J];北京市財(cái)貿(mào)管理干部學(xué)院學(xué)報(bào);2002年03期

5 黃丹丹;;電子商務(wù)發(fā)展背景下的互聯(lián)網(wǎng)金融應(yīng)用與創(chuàng)新[J];計(jì)算機(jī)光盤(pán)軟件與應(yīng)用;2014年06期

，

本文編號(hào)：1913344