本文選題：跨境電商 + 商務(wù)英語專業(yè)課程　； 參考：《產(chǎn)業(yè)與科技論壇》2016年21期

【摘要】：隨著經(jīng)濟全球化和貿(mào)易一體化的不斷推進,越來越多的中小微型企業(yè)加入電子商務(wù)的行列,跨境電商的逐漸擴大也成為不可阻擋的歷史發(fā)展趨勢,這就使得我國市場對商務(wù)英語等外貿(mào)人才需求量迅速增加。為適應(yīng)市場環(huán)境,高職院校在培養(yǎng)綜合型人才的道路上也在不斷地探索、創(chuàng)新。本文將通過分析高職院校商務(wù)英語的發(fā)展現(xiàn)狀、存在的問題,以及跨境電商的商務(wù)英語專業(yè)課程體系構(gòu)建的具體研究這兩方面進行分析和論述,希望對于商務(wù)英語教學有所幫助。
[Abstract]:With the development of economic globalization and trade integration, more and more small and medium-sized enterprises join the ranks of e-commerce, and the gradual expansion of cross-border e-commerce has become an irresistible historical trend.This makes our country market to the foreign trade talented person demand such as business English to increase rapidly.In order to adapt to the market environment, higher vocational colleges are constantly exploring and innovating on the road of training comprehensive talents.This paper will analyze and discuss the current situation of business English development in higher vocational colleges, the existing problems, and the concrete research on the construction of the course system of business English major in cross-border e-commerce.I hope it will be helpful to business English teaching.
【作者單位】： 湖南外貿(mào)職業(yè)學院;
【分類號】：H319.3;F7-4
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本文編號：1734371