本文選題：電子商務(wù)　切入點(diǎn)：教玩具　出處：《江西農(nóng)業(yè)大學(xué)》2017年碩士論文

【摘要】：橋下教玩具產(chǎn)業(yè)創(chuàng)始于上世紀(jì)70年代,經(jīng)過(guò)80年代的發(fā)展階段和90年代的成熟階段。教玩具產(chǎn)業(yè)已成為永嘉縣的支柱產(chǎn)業(yè)之一,橋下成為溫州市12個(gè)大商品生產(chǎn)基地的其中一個(gè),全省惟一一個(gè)教玩具生產(chǎn)專業(yè)化市場(chǎng)。這里聚集了480余家教玩具生產(chǎn)廠家,產(chǎn)品的品種門(mén)類多達(dá)10000多種,其產(chǎn)量近乎占到了全國(guó)教玩具市場(chǎng)的60%,并有接近30%的教玩具產(chǎn)品出口歐美、澳大利亞、東南亞、中東等國(guó)家地區(qū)。溫州市永嘉縣橋下鎮(zhèn)已經(jīng)成為名副其實(shí)的“中國(guó)教玩具之都”,時(shí)代進(jìn)步,電子商務(wù)發(fā)展,教玩具產(chǎn)業(yè)電子商務(wù)策略研究在此時(shí)凸顯了更加的舉足輕重。本文從選題的背景、目的、意義聯(lián)系縣域經(jīng)濟(jì)發(fā)展需要的產(chǎn)業(yè)轉(zhuǎn)型升級(jí)的支持、電子商務(wù)策略的市場(chǎng)戰(zhàn)略地位,對(duì)溫州市永嘉縣橋下鎮(zhèn)教玩具產(chǎn)業(yè)發(fā)展及教玩具產(chǎn)業(yè)電子商務(wù)發(fā)展進(jìn)行了研究。采用了案例研究法、信息理論研究法、行動(dòng)研究法,研究分析橋下鎮(zhèn)之所以成為溫州市首個(gè)淘寶鎮(zhèn)的原因并找出其中的奧妙,發(fā)現(xiàn)規(guī)律;追蹤橋下鎮(zhèn)電商淘寶發(fā)展的成功之路,研究政府在該過(guò)程中所發(fā)揮的能動(dòng)作用;并在課題研究結(jié)論的基礎(chǔ)上,回歸實(shí)踐,從而指導(dǎo)促進(jìn)橋下鎮(zhèn)電子商務(wù)的良性可持續(xù)發(fā)展;然后發(fā)現(xiàn)橋下鎮(zhèn)教玩具產(chǎn)業(yè)電子商務(wù)化發(fā)展中存在的弱點(diǎn)與困難;最后撰寫(xiě)相關(guān)論文與調(diào)研報(bào)告等材料,希望能幫助該產(chǎn)業(yè)進(jìn)行改良進(jìn)步。
[Abstract]:The Toy Industry of Qiaoxia was founded in the 1970s. It has become one of the pillar industries in Yongjia County after the stage of development in the 1980s and the mature stage in the 1990s. Qiaoxia has become one of the 12 major commodity production bases in Wenzhou, and the only specialized market for teaching toy production in the province. Its output nearly accounts for 60% of the national educational toy market, and nearly 30% of the teaching toy products are exported to Europe and the United States, Australia, Southeast Asia, The Middle East and other countries and regions. Qiaoxia Town, Yongjia County, Wenzhou City, has become a veritable "city of teaching toys in China." the times have progressed and e-commerce has developed. The research on E-commerce strategy of teaching toy industry has become more important at this time. This paper focuses on the background, purpose and significance of the topic, the support of industrial transformation and upgrading needed by the development of county economy, and the market strategic position of e-business strategy. This paper studies the development of educational toy industry and electronic commerce development of teaching toy industry in Qiaoxia Town, Yongjia County, Wenzhou City. Case study method, information theory research method, action research method are adopted. This paper analyzes the reason why Qiaoxia town became the first Taobao town in Wenzhou, finds out the mystery and finds out the law, tracks the successful way of Taobao development, and studies the active role of the government in this process. On the basis of the conclusion of the research, the author returns to practice to guide and promote the benign and sustainable development of E-commerce in Qiaoxia Town, and then finds the weakness and difficulty in the development of E-commerce in Qiaoxia Town Education Toy Industry. Finally, writing related papers and research reports, hoping to help the industry to improve and progress.
【學(xué)位授予單位】：江西農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F724.6;F426.8

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