本文選題：跨境電商　切入點(diǎn)：中國華僑經(jīng)濟(jì)文化合作實(shí)驗(yàn)區(qū)　出處：《對外經(jīng)貿(mào)》2016年03期

【摘要】：近年來跨境電商呈現(xiàn)爆發(fā)式增長,已成為我國經(jīng)濟(jì)發(fā)展的新動力。中國華僑經(jīng)濟(jì)文化合作實(shí)驗(yàn)區(qū)發(fā)展跨境電商面臨著政府扶持、"一帶一路"戰(zhàn)略實(shí)施及消費(fèi)升級等帶來的外部機(jī)遇,但也受到市場競爭激烈、支撐體系不完善等不利因素的威脅。實(shí)驗(yàn)區(qū)具有區(qū)位優(yōu)勢、僑鄉(xiāng)優(yōu)勢、產(chǎn)業(yè)優(yōu)勢、信息化優(yōu)勢和政策疊加優(yōu)勢,同時(shí)受到經(jīng)濟(jì)發(fā)展緩慢、軟硬件設(shè)施落后、人才短缺等劣勢制約�；赟WOT分析,提出了建立健全政策體系、謀求共贏合作、加強(qiáng)基礎(chǔ)設(shè)施建設(shè)及提升產(chǎn)業(yè)競爭力等戰(zhàn)略對策。
[Abstract]:In recent years, cross-border e-commerce has seen explosive growth. It has become a new driving force for the economic development of our country. The development of cross-border e-commerce in the experimental area of overseas Chinese economic and cultural cooperation in China is faced with external opportunities brought by government support, the implementation of "Belt and Road" strategy and the upgrading of consumption, but it is also subject to fierce market competition. The experimental area has the advantages of location, overseas Chinese, industry, information technology and policy superposition. At the same time, it suffers from slow economic development and backward hardware and software facilities. Based on the analysis of SWOT, this paper puts forward some strategic countermeasures such as establishing and perfecting policy system, seeking win-win cooperation, strengthening infrastructure construction and promoting industrial competitiveness.
【作者單位】： 汕頭職業(yè)技術(shù)學(xué)院;
【基金】：2015年度汕頭市社會科學(xué)規(guī)劃項(xiàng)目(汕社科立[2015]4號)
【分類號】：F724.6;F752

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