本文關鍵詞： 縣域經(jīng)濟 電子商務 電子商務產(chǎn)業(yè)園 發(fā)展模式　出處：《華中師范大學》2017年碩士論文　論文類型：學位論文

【摘要】：在縣域經(jīng)濟快速發(fā)展的當今,電子商務作為縣域經(jīng)濟發(fā)展的推動力呈現(xiàn)出蓬勃的生命力。鑒于縣域電子商務的發(fā)展缺乏發(fā)達地區(qū)電子商務先天性的優(yōu)勢,縣域電子商務產(chǎn)業(yè)園運營而生。發(fā)展縣域電子商務產(chǎn)業(yè)園有利于縣域網(wǎng)商企業(yè)抱團,從而更好地整合資源,也有利于縣域電子商務適應新的變化模式,對于構建縣域電子商務服務平臺也有促進作用,當?shù)卣材芨鼫蚀_地將優(yōu)惠政策用在刀刃上。不僅如此,縣域電子商務產(chǎn)業(yè)園也有利于解決縣域電子商務人才缺乏的問題,能吸引并留住更多的電子商務專業(yè)人才和團隊,同時也能助縣域電子商務精準扶貧一臂之力。但由于目前大部分的縣域電子商務產(chǎn)業(yè)園發(fā)展還處在初級探索的階段,因此本文將研究的重點放在了縣域電子商務產(chǎn)業(yè)園的研究上,希望在對這一新興事物的研究總結中,對各地的電子商務產(chǎn)業(yè)園開發(fā)、建設、運營有所指導作用。本文分為六大部分。第一部分是導論,包括研究的背景、國內外相關的研究現(xiàn)狀、研究具體采取的方案;第二部分是對相關概念的界定和理論基礎,對縣域、縣域電子商務、電子商務產(chǎn)業(yè)園進行了定義和特點的概括;第三部分是全國縣域電子商務產(chǎn)業(yè)園的發(fā)展和啟示部分,通過對全國縣域電子商務和電子商務產(chǎn)業(yè)園的現(xiàn)狀分析,概括了目前縣域電子商務產(chǎn)業(yè)園一般采取的開發(fā)模式,即政府主導、企業(yè)主導以及政企合一三大模式。還概括了縣域電子商務產(chǎn)業(yè)園的盈利模式,即租金、投資和服務三大盈利模式,以及目前縣域電子商務產(chǎn)業(yè)園經(jīng)歷的三個發(fā)展階段,即網(wǎng)商聚集階段、服務聚集階段和創(chuàng)新整合階段;第四部分是湖北省縣域電子商務產(chǎn)業(yè)園的發(fā)展,在分析湖北省縣域電子商務和電子商務產(chǎn)業(yè)園的發(fā)展現(xiàn)狀和特點之后,通過對四個典型縣域電子商務產(chǎn)業(yè)園案例的實地調研,總結和比較了湖北省縣域電子商務產(chǎn)業(yè)園發(fā)展模式的特點;第五部分是根據(jù)以上分析的結果,概括了目前湖北省縣域電子商務產(chǎn)業(yè)園發(fā)展存在的問題,具體的問題包括政府和企業(yè)的合作不夠緊密、產(chǎn)業(yè)園的定位過大、產(chǎn)業(yè)園支撐體系比較薄弱、人才缺乏以及產(chǎn)業(yè)園生態(tài)系統(tǒng)尚未形成等問題,并根據(jù)這些問題提出了相應的解決對策;第六部分為全文的總結與展望。
[Abstract]:At present, with the rapid development of county economy, E-commerce as the driving force of county economic development has shown vigorous vitality. In view of the lack of the inherent advantages of e-commerce in developed regions, the development of county e-commerce lacks the inherent advantages of e-commerce in developed regions. The development of the county e-commerce industry park is conducive to the integration of enterprises in the county area and the integration of resources, as well as to the adaptation of e-commerce in the county area to the new changing model. It also promotes the construction of a county e-commerce service platform, and the local government can more accurately apply preferential policies to the blade. Not only that, the county e-commerce industry park is also conducive to solving the problem of the lack of e-commerce personnel in the county. It can attract and retain more e-commerce professionals and teams, at the same time, it can also help the county e-commerce to help the poor. But at present, the development of most county e-commerce industry parks is still in the initial stage of exploration. Therefore, this paper focuses on the research of the county e-commerce industry park, hoping to develop and build the electronic commerce industry park in various places in the research summary of this new thing. This paper is divided into six parts. The first part is the introduction, including the background of the research, the domestic and foreign related research status, the specific plan of the study; the second part is the definition and theoretical basis of the related concepts, the first part is the introduction, including the research background, the domestic and foreign related research present situation, the research concrete adoption plan; The definition and characteristics of county, county e-commerce and e-commerce industry park are summarized. The third part is the development and enlightenment of county e-commerce industry park. Based on the analysis of the present situation of the county E-commerce and E-commerce industry park, this paper generalizes the general development mode of the county E-commerce industry park, that is, the government leads the development. The paper also summarizes the profit model of the county e-commerce industry park, that is, the three profit models of rent, investment and service, and the three stages of development of the county e-commerce industry park. The 4th part is the development of Hubei county e-commerce industry park. After analyzing the present situation and characteristics of Hubei county electronic commerce and electronic commerce industry park, Based on the field investigation of four typical county E-commerce industry parks, this paper summarizes and compares the characteristics of the development mode of Hubei county-level e-commerce industry parks. Part 5th is based on the above analysis results. This paper summarizes the problems existing in the development of the county e-commerce industry park in Hubei Province. The specific problems include the insufficient cooperation between the government and the enterprises, the location of the industrial park is too large, and the support system of the industrial park is relatively weak. The shortage of talents and the unformed ecological system of industrial parks have not been formed, and the corresponding countermeasures are put forward according to these problems. Part 6th is the summary and prospect of the full text.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F724.6

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