發(fā)布時間：2021-02-12 13:46

　　現(xiàn)階段保險代理人流失現(xiàn)象已經(jīng)引起了監(jiān)管部門和各家保險公司的高度關注,這也是在我國社會經(jīng)濟轉型、保險業(yè)發(fā)展進入新階段這一背景下越來越不容忽視的問題。本文以TP人壽保險公司下轄三級機構的實際情況為例,從人員流失現(xiàn)狀及產生人員流失的原因進行分析,針對TP人壽保險公司代理人流失的實際情況進行分析,進而指出公司代理人流失的負面影響,針對公司代理人流失的主要原因構建層次分析,進而實現(xiàn)代理人流失關鍵因素的分析,最終從保險行業(yè)方面、保險公司方面以及代理人方面提出降低代理人流失率的對策建議。本文的研究對于提高代理人的留存率以及穩(wěn)定代理人隊伍具有一定的實踐指導意義。通過完善個人代理人招聘制度,留存大批量高素質代理人等一系列措施有效地降低保險代理人流失率,如何降低保險代理人流失率同樣是本文研究的重點內容。 

【文章來源】：廣東外語外貿大學廣東省

【文章頁數(shù)】：72 頁

【學位級別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
Chapter1 Introduction
    1.1 Research background
    1.2 Research significance
    1.3 Research content
    1.4 Research methods
Chapter2 Relevant theories and theoretical basis
    2.1 Definition of relevant concepts
        2.1.1 Insurance agent
        2.1.2 turnover of agent
    2.2 Theoretical basis
        2.2.1 Previous theory review
        2.2.2 Other theories
Chapter3 The current turnover situation of TP life insurance company
    3.1 Introduction of TP life insurance company
    3.2 The turnover performance of TP life insurance company
        3.2.1 High frequency of turnover
        3.2.2 Different characteristic of turnover in TP
        3.2.3 Circulation of agents among insurance companies
    3.3 Negative impact of high turnover in TP life insurance company
        3.3.1 Impact on the insurance industry
        3.3.2 Impact on the company
        3.3.3 Impact on insurance agents
Chapter4 Interview and questionnaire analysis
    4.1 Diagnostic methods of turnover:interview and questionnaire
        4.1.1 Interview contents and results
        4.1.2 Questionnaire contents and results
    4.2 Influencing factors with turnover of TP life insurance company
        4.2.1 Factors of insurance industry
        4.2.2 Factors of insurance company
        4.2.3 Factors of agent individual
    4.3 Turnover model construction of TP life insurance company
Chapter5 Countermeasures to reduce the turnover of insurance agents
    5.1 Insurance industry
        5.1.1 Establish an agent registered system as contract staff
        5.1.2 Strengthen positive regulation to the insurance industry
        5.1.3 Strengthen the image construction to the insurance industry
    5.2 Insurance companies
        5.2.1 establish a matching system of organizational culture
        5.2.2 Establish effective incentive system
        5.2.3 Establish an agent competency model
        5.2.4 Establish a scientific selection and recruitment system
        5.2.5 Strengthen agent training,especially psychological training
Chapter6 Conclusion and revelation
REFERENCE
Appendix


【參考文獻】：
期刊論文
[1]員工離職研究綜述與展望[J]. 袁慶宏,錢珊珊,王春艷.  中國人力資源開發(fā). 2017(04)
[2]保險企業(yè)員工忠誠度影響因素的實證研究[J]. 宋安順,劉桂梅.  保險研究. 2016(02)



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