現(xiàn)階段保險(xiǎn)代理人流失現(xiàn)象已經(jīng)引起了監(jiān)管部門和各家保險(xiǎn)公司的高度關(guān)注,這也是在我國(guó)社會(huì)經(jīng)濟(jì)轉(zhuǎn)型、保險(xiǎn)業(yè)發(fā)展進(jìn)入新階段這一背景下越來(lái)越不容忽視的問(wèn)題。本文以TP人壽保險(xiǎn)公司下轄三級(jí)機(jī)構(gòu)的實(shí)際情況為例,從人員流失現(xiàn)狀及產(chǎn)生人員流失的原因進(jìn)行分析,針對(duì)TP人壽保險(xiǎn)公司代理人流失的實(shí)際情況進(jìn)行分析,進(jìn)而指出公司代理人流失的負(fù)面影響,針對(duì)公司代理人流失的主要原因構(gòu)建層次分析,進(jìn)而實(shí)現(xiàn)代理人流失關(guān)鍵因素的分析,最終從保險(xiǎn)行業(yè)方面、保險(xiǎn)公司方面以及代理人方面提出降低代理人流失率的對(duì)策建議。本文的研究對(duì)于提高代理人的留存率以及穩(wěn)定代理人隊(duì)伍具有一定的實(shí)踐指導(dǎo)意義。通過(guò)完善個(gè)人代理人招聘制度,留存大批量高素質(zhì)代理人等一系列措施有效地降低保險(xiǎn)代理人流失率,如何降低保險(xiǎn)代理人流失率同樣是本文研究的重點(diǎn)內(nèi)容。 

【文章來(lái)源】：廣東外語(yǔ)外貿(mào)大學(xué)廣東省

【文章頁(yè)數(shù)】：72 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
Chapter1 Introduction
    1.1 Research background
    1.2 Research significance
    1.3 Research content
    1.4 Research methods
Chapter2 Relevant theories and theoretical basis
    2.1 Definition of relevant concepts
        2.1.1 Insurance agent
        2.1.2 turnover of agent
    2.2 Theoretical basis
        2.2.1 Previous theory review
        2.2.2 Other theories
Chapter3 The current turnover situation of TP life insurance company
    3.1 Introduction of TP life insurance company
    3.2 The turnover performance of TP life insurance company
        3.2.1 High frequency of turnover
        3.2.2 Different characteristic of turnover in TP
        3.2.3 Circulation of agents among insurance companies
    3.3 Negative impact of high turnover in TP life insurance company
        3.3.1 Impact on the insurance industry
        3.3.2 Impact on the company
        3.3.3 Impact on insurance agents
Chapter4 Interview and questionnaire analysis
    4.1 Diagnostic methods of turnover:interview and questionnaire
        4.1.1 Interview contents and results
        4.1.2 Questionnaire contents and results
    4.2 Influencing factors with turnover of TP life insurance company
        4.2.1 Factors of insurance industry
        4.2.2 Factors of insurance company
        4.2.3 Factors of agent individual
    4.3 Turnover model construction of TP life insurance company
Chapter5 Countermeasures to reduce the turnover of insurance agents
    5.1 Insurance industry
        5.1.1 Establish an agent registered system as contract staff
        5.1.2 Strengthen positive regulation to the insurance industry
        5.1.3 Strengthen the image construction to the insurance industry
    5.2 Insurance companies
        5.2.1 establish a matching system of organizational culture
        5.2.2 Establish effective incentive system
        5.2.3 Establish an agent competency model
        5.2.4 Establish a scientific selection and recruitment system
        5.2.5 Strengthen agent training,especially psychological training
Chapter6 Conclusion and revelation
REFERENCE
Appendix


【參考文獻(xiàn)】：
期刊論文
[1]員工離職研究綜述與展望[J]. 袁慶宏,錢珊珊,王春艷.  中國(guó)人力資源開(kāi)發(fā). 2017(04)
[2]保險(xiǎn)企業(yè)員工忠誠(chéng)度影響因素的實(shí)證研究[J]. 宋安順,劉桂梅.  保險(xiǎn)研究. 2016(02)



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