發(fā)布時(shí)間：2018-06-12 09:57

  本文選題：長(zhǎng)株潭地區(qū) + 保險(xiǎn)��； 參考：《中南林業(yè)科技大學(xué)》2013年碩士論文

【摘要】：保險(xiǎn)業(yè)是經(jīng)營風(fēng)險(xiǎn)的特殊金融行業(yè)。中國保監(jiān)會(huì)主席吳定富在第二屆“中國保險(xiǎn)業(yè)創(chuàng)新和發(fā)展論壇”上這樣說道：“保險(xiǎn)是通過縣域農(nóng)村保險(xiǎn)的發(fā)展進(jìn)而發(fā)揮功能和效果的,必須進(jìn)一步拓展保險(xiǎn)的服務(wù)范圍和覆蓋面積,中國保險(xiǎn)業(yè)才能夠真正強(qiáng)大起來,創(chuàng)立出獨(dú)具特色的發(fā)展道路�！鞭r(nóng)村的保險(xiǎn)事業(yè)尤其是農(nóng)村商業(yè)壽險(xiǎn)業(yè)正處于初期發(fā)展階段,如何促進(jìn)其健康快速發(fā)展,是我們亟需加緊研究的一個(gè)重要課題。 本文以長(zhǎng)株潭地區(qū)農(nóng)村商業(yè)壽險(xiǎn)市場(chǎng)發(fā)展為研究對(duì)象,運(yùn)用商業(yè)保險(xiǎn)有關(guān)理論,結(jié)合長(zhǎng)株潭地區(qū)農(nóng)村商業(yè)壽險(xiǎn)市場(chǎng)發(fā)展的主要特點(diǎn)對(duì)長(zhǎng)株潭地區(qū)農(nóng)村商業(yè)壽險(xiǎn)市場(chǎng)發(fā)展的現(xiàn)狀及主要特點(diǎn)、商業(yè)壽險(xiǎn)市場(chǎng)的供給及長(zhǎng)株潭地區(qū)農(nóng)村商業(yè)壽險(xiǎn)有效需求現(xiàn)狀進(jìn)行了分析,接著從壽險(xiǎn)產(chǎn)品針對(duì)性差,與農(nóng)民實(shí)際需求形成差距；農(nóng)民保險(xiǎn)意識(shí)淡薄,對(duì)保險(xiǎn)認(rèn)同度低；商業(yè)保險(xiǎn)機(jī)構(gòu)缺乏對(duì)長(zhǎng)株潭地區(qū)農(nóng)村市場(chǎng)的重視和投入；重展業(yè)輕理賠,降低了農(nóng)民投保意愿；長(zhǎng)株潭地區(qū)農(nóng)村商業(yè)壽險(xiǎn)營銷人才短缺；客戶服務(wù)體系不健全,展業(yè)方式落后及長(zhǎng)株潭地區(qū)農(nóng)村商業(yè)壽險(xiǎn)市場(chǎng)管理難到位分析了長(zhǎng)株潭地區(qū)農(nóng)村商業(yè)壽險(xiǎn)市場(chǎng)發(fā)展面臨的主要問題。在此基礎(chǔ)上,提出了促進(jìn)長(zhǎng)株潭地區(qū)農(nóng)村商業(yè)壽險(xiǎn)市場(chǎng)健康發(fā)展的對(duì)策：加大相關(guān)政策對(duì)于壽險(xiǎn)公司的扶持力度；加快并完善相關(guān)的法制法規(guī)；加強(qiáng)政府監(jiān)管職能、確保市場(chǎng)有序發(fā)展；加大產(chǎn)品開發(fā)以及宣傳力度。
[Abstract]:The insurance industry is the special financial industry which manages the risk. Wu Dingfu, chairman of the CIRC, said in the second session of the China Insurance Innovation and Development Forum: "Insurance plays a role and effect through the development of rural insurance at the county level. Only by further expanding the scope and coverage of insurance services can the Chinese insurance industry become truly strong and create a unique development path. " The rural insurance industry, especially the rural commercial life insurance industry, is in its initial stage of development, how to promote its healthy and rapid development, This paper takes the development of rural commercial life insurance market in Changsha-Zhuzhou-Xiangtan area as the research object and applies the relevant theory of commercial insurance. Combined with the main characteristics of the development of the rural commercial life insurance market in Changsha-Zhuzhou-Xiangtan area, the present situation and main characteristics of the rural commercial life insurance market in Chang-Zhuzhou-Xiangtan area are analyzed. The supply of commercial life insurance market and the current situation of effective demand for rural commercial life insurance in Changsha-Zhuzhou-Xiangtan area are analyzed. The commercial insurance institutions lack of attention and input to the rural market in Chang-Zhu-Tan area; pay more attention to the development of industry than to settle claims, which reduces the farmers' willingness to insure; the rural commercial life insurance marketing talent shortage in Chang-Zhuzhou-Xiangtan area; the imperfect customer service system. The development of rural commercial life insurance market in Changzhou-Zhuzhou-Xiangtan area is confronted with the main problems in the development of rural commercial life insurance market in Changsha-Zhuzhou-Xiangtan area. On this basis, the paper puts forward the countermeasures to promote the healthy development of the rural commercial life insurance market in Chang-Zhuzhou-Xiangtan area: to increase the support for life insurance companies by relevant policies; to speed up and improve the relevant laws and regulations; to strengthen the functions of government supervision and control. To ensure the orderly development of the market; to increase product development and publicity.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F842

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本文編號(hào)：2009282