本文選題：移動互聯(lián)網(wǎng)保險 + 國壽財險　； 參考：《鄭州大學(xué)》2017年碩士論文

【摘要】：隨著新4G網(wǎng)絡(luò)技術(shù)的發(fā)展以及移動智能終端的普及,移動互聯(lián)網(wǎng)時代悄然而至。移動互聯(lián)網(wǎng)不但革新了人們的生產(chǎn)、生活方式,而且還引發(fā)了整個社會商業(yè)模式的變革。保險行業(yè)是我國金融服務(wù)領(lǐng)域中競爭最為激烈、市場化水平最高的行業(yè),同時也是時刻走在時代前沿的行業(yè)�；谝苿踊ヂ�(lián)網(wǎng)未來發(fā)展的廣闊前景,各大保險企業(yè)紛紛進行戰(zhàn)略布局,謀求以移動互聯(lián)網(wǎng)保險為新的突破口,助推行業(yè)由粗放式、不可持續(xù)式的無差異惡性競爭轉(zhuǎn)變?yōu)閮?nèi)涵式、可持續(xù)式的差異化服務(wù)競爭。因此,如何借助移動互聯(lián)網(wǎng)進行企業(yè)信息化建設(shè)提升自身市場競爭力成為我國保險企業(yè)的戰(zhàn)略核心。“國壽天財——招財貓”自2015年10月正式上線運營,是國壽財險為保險營銷人員設(shè)計研發(fā)的電子移動出單工具。相比傳統(tǒng)的前臺人工出單模式,“國壽天財——招財貓”在簡化保險出單環(huán)節(jié)、縮短保險出單時間、提升保險出單效率方面卓有成效。然而由于運營時間短、經(jīng)驗少,“國壽天財——招財貓”在應(yīng)用實踐中也存在一些問題,主要表現(xiàn)為平臺出單件數(shù)占比較低、保費占比增速較慢、地域間應(yīng)用差距較大以及員工疑義較多等。在深入剖析這些問題的基礎(chǔ)上,本文從戰(zhàn)略認知、技術(shù)支持、平臺用戶以及運營機制四個層面展開分析“國壽天財——招財貓”應(yīng)用中存在的瓶頸因素。針對這些瓶頸因素,本文從把握移動展業(yè)平臺推廣內(nèi)涵、豐富創(chuàng)新運營推動途徑、提高信息技術(shù)要素的投入、強化隊伍運營能力建設(shè)以及打造移動展業(yè)特色銷售平臺等五個角度提出對策建議,從而推動該平臺更好地應(yīng)用。
[Abstract]:With the development of new 4G network technology and the popularization of mobile intelligent terminals, the era of mobile Internet is coming quietly. Mobile Internet not only revolutionizes people's production and life style, but also changes the whole society's business model. Insurance industry is the most competitive and market-oriented industry in the field of financial services in China, and it is also the industry at the forefront of the times. Based on the broad prospect of the future development of the mobile Internet, the major insurance companies have carried out strategic layout, seeking to take the mobile Internet insurance as a new breakthrough, promoting the industry from extensive, The non-sustainable non-differential malignant competition is transformed into the implicit and sustainable differentiated service competition. Therefore, how to use mobile Internet for enterprise information construction to enhance their market competitiveness has become the strategic core of our insurance enterprises. Guoshou Tiancai-Zhaocai Cat, which has been on line since October 2015, is an electronic mobile single tool designed for insurance marketers. Compared with the traditional artificial single-out mode in front desk, "Guoshoutiangcai" is very effective in simplifying the single chain of insurance, shortening the time of single out of insurance, and improving the efficiency of single out of insurance. However, due to the short operating time and less experience, there are some problems in the application of "Guoshoutiangcai", which mainly shows that the number of units out of the platform is relatively low, and the premium ratio is increasing slowly. Application gap between regions and staff doubt more and so on. On the basis of deeply analyzing these problems, this paper analyzes the bottleneck factors in the application of "Guoshou Tiancai" from four aspects: strategic cognition, technical support, platform users and operation mechanism. In view of these bottleneck factors, this article from grasp the mobile exhibition platform promotion connotation, rich innovation operation promotion way, enhances the information technology essential factor input, Strengthen the team operation ability construction and build the mobile exhibition industry characteristic sale platform and so on five angles puts forward the countermeasure suggestion, thus impels this platform to use better.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F842.3;F724.6

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