本文選題：保險(xiǎn)　切入點(diǎn)：人壽保險(xiǎn)　出處：《中南大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：保險(xiǎn)業(yè)作為金融行業(yè)的三大支柱之一,對(duì)經(jīng)濟(jì)的貢獻(xiàn)是毋庸置疑的。占據(jù)保險(xiǎn)業(yè)收入66%的人壽保險(xiǎn)也發(fā)揮著越來越重要的作用,而個(gè)人營銷渠道是壽險(xiǎn)業(yè)的重要銷售渠道,壽險(xiǎn)公司的主要保費(fèi)來源之一是通過營銷員渠道進(jìn)行銷售。 個(gè)人壽險(xiǎn)營銷在中國的發(fā)展時(shí)間只有20年,發(fā)展的速度卻很快,在高速發(fā)展的同時(shí)也出現(xiàn)了不少問題。 本文結(jié)合壽險(xiǎn)市場現(xiàn)狀,針對(duì)Z人壽保險(xiǎn)公司的營銷員管理現(xiàn)狀提出疑問,建議其結(jié)合國外的成熟經(jīng)驗(yàn),進(jìn)行營銷員新考核方案設(shè)計(jì)。為壽險(xiǎn)公司更好地進(jìn)行營銷員管理,提供一些參考。通過本文研究得出以下結(jié)論： 根據(jù)Z人壽保險(xiǎn)公司的實(shí)際情況,尋找影響營銷員管理的因素,根據(jù)關(guān)鍵因素,設(shè)計(jì)營銷員考核優(yōu)化方案：增設(shè)員工制、進(jìn)行固定行為考核、嚴(yán)格考勤制度及建立保障考核機(jī)制等。
[Abstract]:As one of the three pillars of the financial industry, the insurance industry is undoubtedly contributing to the economy. Life insurance, which accounts for 66% of the insurance income, is also playing an increasingly important role, and the personal marketing channel is an important sales channel for the life insurance industry. One of the main sources of premium for life insurance companies is sales through marketers' channels. The development of personal life insurance marketing in China is only 20 years, but the speed of development is very fast. At the same time, there are many problems in the development of personal life insurance marketing. Combined with the current situation of life insurance market, this paper puts forward some questions about the current management situation of marketers in Z Life Insurance Company, and suggests that it should design a new appraisal scheme for marketers in combination with the mature experience of foreign countries, so as to better manage marketers for life insurance companies. To provide some references. Through this study, the following conclusions are reached:. According to the actual situation of Z Life Insurance Company, the factors that affect the management of marketers are found. According to the key factors, the optimization scheme of salesmen assessment is designed. Strict attendance system and the establishment of security assessment mechanism.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272.92;F842.3

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本文編號(hào)：1560169