本文關(guān)鍵詞： 保險(xiǎn)公司 人力資源戰(zhàn)略 人力資源規(guī)劃 供需預(yù)測　出處：《河北工業(yè)大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：當(dāng)今的時代是知識經(jīng)濟(jì)的時代，人才已經(jīng)成為企業(yè)的核心競爭力。做好銷售人力資源規(guī)劃已經(jīng)成為壽險(xiǎn)公司人力資源管理工作的首要任務(wù)。隨著市場競爭的不斷加劇和壽險(xiǎn)營銷員體質(zhì)改革的不斷深化，處于變革中的CNTP保險(xiǎn)集團(tuán)公司想要在激烈的市場競爭環(huán)境中突出重圍，并踐行“高素質(zhì)、高品質(zhì)、高績效”的“三高”人才發(fā)展戰(zhàn)略，就更需要從公司發(fā)展的戰(zhàn)略高度出發(fā)來認(rèn)識銷售人力資源管理的重要性，制定適合公司實(shí)際情況的銷售人力資源規(guī)劃。 通過收集并閱讀了大量的相關(guān)文獻(xiàn)及既往研究資料，本文重點(diǎn)研究了人力資源規(guī)劃的理論和國內(nèi)外研究現(xiàn)狀，通過分析TPH保險(xiǎn)公司的大量數(shù)據(jù)，研究公司中期發(fā)展戰(zhàn)略和銷售人力資源的現(xiàn)狀；然后，利用勞動定額法、比例分析法預(yù)測了公司未來三年的銷售人力資源需求情況，并利用馬爾科夫轉(zhuǎn)型矩陣預(yù)測了公司未來三年銷售人力資源內(nèi)部供給情況，并結(jié)合銷售人力資源外部供給的預(yù)測對企業(yè)未來三年供需動態(tài)平衡的情況進(jìn)行了分析。最后，本文在對公司現(xiàn)有銷售人力資源供給途徑進(jìn)行投入分析后，，明確指出了公司銷售人力資源在未來三年的內(nèi)外供給策略。 本論文的研究對于TPH保險(xiǎn)公司加強(qiáng)銷售人力資源管理水平具有指導(dǎo)意義，有助于公司構(gòu)建的“高素質(zhì)、高品質(zhì)、高績效”的“三高”人才體系，推動公司為實(shí)現(xiàn)“三年再造一個新CNTP”的集團(tuán)中期目標(biāo)而努力，達(dá)到銷售人力資源的優(yōu)化配置，為集團(tuán)中長期發(fā)展戰(zhàn)略奠定良好的基礎(chǔ)。
[Abstract]:Today's era is the era of knowledge economy, Talent has become the core competitiveness of enterprises. To do a good job of marketing human resources planning has become the primary task of human resources management in life insurance companies. With the increasing competition in the market and the deepening of the reform of the physique of life insurance marketers, CNTP Insurance Group Company, which is in the process of transformation, wants to break through the tight circle in the fierce market competition environment, and carry out the "three high" talents development strategy of "high quality, high quality and high performance". It is more necessary to understand the importance of sales human resource management from the strategic perspective of the company's development, and to formulate a sales human resource plan suitable for the actual situation of the company. Through collecting and reading a large number of relevant literature and previous research materials, this paper focuses on the theory of human resource planning and the current research situation at home and abroad, and analyzes a large number of data of TPH insurance company. The paper studies the medium term development strategy and the current situation of sales human resources, and then predicts the sales human resource demand of the company in the next three years by using the labor quota method and the proportion analysis method. The internal supply of sales human resources in the next three years is forecasted by Markov transformation matrix, and the dynamic balance of supply and demand in the next three years is analyzed in combination with the forecast of external supply of sales human resources. Based on the analysis of the existing ways of supply of sales human resources, this paper points out the internal and external supply strategies of the company's sales human resources in the next three years. The research of this thesis has guiding significance for TPH insurance company to strengthen the management level of sales human resources, which is helpful to construct the "three high" talent system of "high quality, high quality and high performance". To promote the company to achieve the "three years to recreate a new CNTP" group's medium-term goal to achieve the optimal allocation of sales human resources, for the group's medium- and long-term development strategy to lay a good foundation.
【學(xué)位授予單位】：河北工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272.92;F842.3

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