本文關(guān)鍵詞：移動(dòng)閱讀環(huán)境下學(xué)術(shù)期刊的發(fā)展啟示，由筆耕文化傳播整理發(fā)布。

移動(dòng)閱讀環(huán)境下學(xué)術(shù)期刊的發(fā)展啟示

Development of academic journals in the mobile reading environment

[1] [2] [3] [4] [5]

CHEN Peng, YE Hongyu, LIANG Kai, LU Yi, JIANG （ Editorial Office of Journal of Fisheries of China, Shanghai Ocean University, No. 999, Huchenghuan Rd, Nanhui New City Shang

上海海洋大學(xué)《水產(chǎn)學(xué)報(bào)》編輯部,上海南匯新城滬城環(huán)路999號(hào)201306

文章摘要：【目的】揭示移動(dòng)閱讀環(huán)境下,微博或微信等新媒體形式給學(xué)術(shù)期刊發(fā)展帶來(lái)的挑戰(zhàn)。【方法】結(jié)合已有的調(diào)查報(bào)告,采用比較法,分析了新媒體出現(xiàn)后,伴隨受眾閱讀習(xí)慣和閱讀需求的改變,學(xué)術(shù)期刊在服務(wù)功能、交流功能、傳播功能等方面發(fā)生的變化�！窘Y(jié)果】移動(dòng)閱讀環(huán)境下,學(xué)術(shù)期刊應(yīng)嘗試?yán)眯录夹g(shù),盡快創(chuàng)建微信或微博平臺(tái),一方面是為了逐步符合新媒體的閱讀特性,另一方面,借助移動(dòng)閱讀平臺(tái)的開放特性,提升期刊服務(wù)水平,監(jiān)督學(xué)術(shù)規(guī)范。同時(shí),建議學(xué)術(shù)期刊在發(fā)展過(guò)程中,要注重平臺(tái)的互動(dòng)性,避免知識(shí)的過(guò)度碎片化,并注意版權(quán)的保護(hù)和管理�！窘Y(jié)論】學(xué)術(shù)期刊的移動(dòng)數(shù)字化建設(shè)應(yīng)盡快深入。

Abstr：[Purpose] This paper investigated the challenge of academic journals development due to newmedia types,such as micro blog and We Chat,in the circumstance of mobile reading. [Methodology] Using the method of comparative study,many changes related with serving,communicating,spreading were analyzed,accompanied by the change of popular reading habits and reading demands after the appearance of newmedia. [Findings] We suggest that academic journals should attempt to establish micro blog and We Chat platform with newtechnology as soon as possible. This will be helpful to academic journals to suit reading characteristis. Moreover,the academic journals can therefore improve quality of service,and play the role of supervising academic norms. Certainly,in the course of development,all these,including platform interactivity,avoiding excess fragment of knowledge,protecting and managing copyright,should be taken into account. [Conclusions] The academic journals should enhance the mobile digital construction,so as to push forward these newmedia service application widely.

文章關(guān)鍵詞：

Keyword：:Academic journal Newmedia Digital publishing Mobile reading environment Micro service

課題項(xiàng)目：上海市高等院�？萍计诳芯炕鹳Y助項(xiàng)目（SHGX2014A04）; 中國(guó)科協(xié)精品科技期刊工程資助項(xiàng)目（學(xué)術(shù)質(zhì)量提升項(xiàng)目）

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  本文關(guān)鍵詞：移動(dòng)閱讀環(huán)境下學(xué)術(shù)期刊的發(fā)展啟示，由筆耕文化傳播整理發(fā)布。