發(fā)布時間：2018-01-03 08:09

  本文關(guān)鍵詞：愛嬰斯坦早教中心市場開拓策略研究　出處：《南昌大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 愛嬰斯坦早教中心 市場 開拓 策略 定位

【摘要】：我國平均每個省擁有0-6歲嬰兒近700萬,平均每個地市擁有0-6歲嬰兒近60萬；人口基數(shù)超過13億,連續(xù)8年人口出生率保持在12‰,龐大的基數(shù)、穩(wěn)定的增長與更新,鑄就了黃金般的早期教育市場!早教市場在我國是從美國傳入的,在我國短短的幾十年里,早教市場也日趨成熟化。本文主要針對早教市場的開拓策略進(jìn)行深入的思路與研究。在研究過程中,本文主要是以“愛嬰斯坦早教中心”為實(shí)證分析案例,通過理論聯(lián)系實(shí)際完成本文的研究工作。 愛嬰斯坦早教中心作為一家主要從事嬰幼兒早期教育的教育機(jī)構(gòu),如何確定公司的發(fā)展戰(zhàn)略,培育愛嬰斯坦早教中心核心競爭力,提高愛嬰斯坦早教中心的綜合實(shí)力,在市場競爭中不斷發(fā)展壯大。本文研究重點(diǎn)在于通過對我國早教中心市場開拓的現(xiàn)狀和問題進(jìn)行分析,并以愛嬰斯坦早教中心為例進(jìn)行市場環(huán)境分析和市場開拓發(fā)展現(xiàn)狀分析并提出相應(yīng)的市場開拓的策略建議。 相信通過本文對愛嬰斯坦早教中心市場開拓的分析以及市場開拓的策略建議,希望能給給早教市場帶來借鑒性的思考,并能夠促進(jìn)早教中心的成長。
[Abstract]:The average number of infants aged 0-6 years in each province of China is nearly 7 million, and the average number of infants aged 0-6 years in each prefecture and city is nearly 600,000. The population base is over 1.3 billion, and the birth rate has been maintained at 12 per thousand for eight consecutive years. The huge base, steady growth and renewal have created the golden early education market!!! The early education market is introduced from the United States in our country, and the early education market has become more and more mature in several ten years in our country. This article mainly aims at the development strategy of the early education market to carry on the thorough thought and the research. In the research process, this article mainly carries on the thorough thought and the research to the early education market development strategy. This paper mainly takes the Babystein early Education Center as an empirical analysis case to complete the research work through the combination of theory and practice. As an educational institution mainly engaged in early childhood education, the Babystein early Education Center determines the development strategy of the company and cultivates the core competitiveness of the Baby-Friendly early Education Center. To improve the comprehensive strength of the Babystein early Education Center, in the market competition, the focus of this study is to analyze the current situation and problems of the market development of early education centers in China. Taking the Einfelstein early Education Center as an example, this paper analyzes the market environment and the present situation of market development and puts forward the corresponding strategies for market development. It is believed that through the analysis of the market development of the Babystein early Education Center and the strategic suggestions of the market development, it is hoped that it can bring reference to the early education market and promote the growth of the early Education Center.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G618

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 劉翠翠;哈爾濱A早教中心營銷策略研究[D];哈爾濱工業(yè)大學(xué);2016年

2 陳冰;鞍山市非全日制早教市場狀況調(diào)查研究[D];鞍山師范學(xué)院;2015年

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本文編號：1373085