本文關(guān)鍵詞：青少兒體適能培訓(xùn)在中國(guó)市場(chǎng)的運(yùn)營(yíng)及創(chuàng)新發(fā)展的研究，，由筆耕文化傳播整理發(fā)布。

【摘要】：青少年時(shí)期是人生關(guān)鍵時(shí)期。在美國(guó),青少年健康體適能被認(rèn)為是身體健康最重要的指標(biāo)之一。體適能一部分受遺傳決定,但環(huán)境因素更為重要,其中運(yùn)動(dòng)是其最主要的影響因素。中國(guó)已經(jīng)成為繼美國(guó)之后的“第二大肥胖國(guó)”,美國(guó)體適能先進(jìn)的體育教育理念和模式值得快速借鑒。運(yùn)動(dòng)的結(jié)果絕對(duì)不是大腦簡(jiǎn)單、四肢發(fā)達(dá),恰恰相反,運(yùn)動(dòng)不僅會(huì)強(qiáng)健體魄,更能改造大腦。本文以HF公司從事青少兒體適能培訓(xùn)項(xiàng)目作為案例進(jìn)行研究。圍繞人力資源管理、培訓(xùn)課程專(zhuān)業(yè)性、市場(chǎng)營(yíng)銷(xiāo)、企業(yè)運(yùn)營(yíng)資金管理四個(gè)方面,客觀理性的看待自身發(fā)展現(xiàn)狀及問(wèn)題,通過(guò)PEST分析法和SWOT分析法展開(kāi)企業(yè)外部經(jīng)濟(jì)環(huán)境和內(nèi)部?jī)?yōu)劣勢(shì)、機(jī)會(huì)與威脅的深入分析,深度研討企業(yè)內(nèi)外部經(jīng)營(yíng)環(huán)境及競(jìng)爭(zhēng)壓力,挖掘企業(yè)可持續(xù)發(fā)展的內(nèi)在動(dòng)力和外部機(jī)遇,大力借鑒行業(yè)中成熟企業(yè)運(yùn)營(yíng)管理方法,歸納總結(jié)出解決企業(yè)發(fā)展現(xiàn)狀中問(wèn)題的管理措施及戰(zhàn)略,達(dá)成企業(yè)短期、中期盈利及發(fā)展目標(biāo)。HF公司為合伙創(chuàng)辦企業(yè),在企業(yè)籌備及起步階段及前期經(jīng)營(yíng)過(guò)程中遇到的失敗經(jīng)歷,也希望透過(guò)本文進(jìn)行深度自省及梳理,同時(shí)若能夠給予更多向往創(chuàng)業(yè)并選用合伙形式的后來(lái)者起到借鑒和警示作用,更提升了本文的實(shí)戰(zhàn)意義。
【關(guān)鍵詞】：青少兒體適能 合伙人 企業(yè)運(yùn)營(yíng)管理 人力資源管理 加盟連鎖模式
【學(xué)位授予單位】：廣東外語(yǔ)外貿(mào)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類(lèi)號(hào)】：G812.45
【目錄】：

• ACKNOWLEDGEMENTS4-5
• ABSTRACT5-6
• 摘要6-7
• LIST OF ABBREVIATIONS7-18
• Chapter Ⅰ Introduction18-22
• 1.1 Background18-19
• 1.2 Purposes and Meaning19-20
• 1.3 Research Method and Procedure20-21
• 1.4 Chapter Summary21-22
• Chapter Ⅱ Literature Review22-46
• 2.1 Enterprise Operation Management22-24
• 2.1.1 Market Background of Operations Management22-24
• 2.2 Early Education Industry Enterprise Operation Management24-27
• 2.2.1 The Single-Store Operation Traits of Early Education Enterprises24-25
• 2.2.2 Primary ways for increasing member number quickly25-26
• 2.2.3 Development Trend for Early Education Enterprises26-27
• 2.3 Innovation and Development of Physical Fitness27-33
• 2.3.1 Important of Youth Physical Fitness and Mental Development27-28
• 2.3.2 Current Situation for Physical Fitness Education in US28-30
• 2.3.3 Current Situation for Physical Fitness of Chinese Children30-33
• 2.4 Enterprise planning operation and financial leverage management33-41
• 2.4.1 Enterprise franchise management and brand value maintenance34-37
• 2.4.2 Financing management37-41
• 2.5 Main Analysis Method and Tool41-45
• 2.5.1 PEST Analysis Model41-44
• 2.5.2 SWOT Analysis Model44-45
• 2.6 Chapter Summary45-46
• Chapter Ⅲ Case Description46-74
• 3.1 Macro-environment of Adolescent Physical Fitness Training46-50
• 3.1.1 Demand and Supply of Adolescent Physical Fitness Training46-47
• 3.1.2 Physical fitness is the health i ndicator, values and recognition ofadolescent47
• 3.1.3 Popularity of adolescent physical fitness exercise in China47-48
• 3.1.4 Status quo and conflicts of development of physical fitness training48-50
• 3.2 Introduction of HF Limited Company50-61
• 3.2.1 Introduction of Company50-52
• 3.2.2 Conflicts between partners52-61
• 3.3 The business operational mode and status of the physical training programs ofHF Fitness Company61-70
• 3.3.1 Human Resources Management and Current Situation61-62
• 3.3.2 Physical Fitness Training Course62-64
• 3.3.3 Current Situation of Marketing64-65
• 3.3.4 Business operations funds and financing management65-66
• 3.3.5 HF Company’s major operational data and analysis in 201566-70
• 3.4 Problems in the process of the development of innovation70-72
• 3.4.1 Talent competetion in the growing period of mature coach70
• 3.4.2 Specificity and diversity of Course System70-71
• 3.4.3 Trade-offs between marketing budgets with differentiation71-72
• 3.4.4 Enterprise Development and budget of capital input72
• 3.5 Summary72-74
• Chapter Ⅳ Case Analysis74-86
• 4.1 Analysis of Macro Competing Environment74-79
• 4.1.1 Political factor74-76
• 4.1.2 Analysis of the economic environment76-77
• 4.1.3 Social and cultural environment analysis77-78
• 4.1.4 Technical Environment78-79
• 4.2 Enterprise internal environment analysis79-85
• 4.2.1 Enterprise advantage analysis79-81
• 4.2.2 Enterprise weakness analysis81
• 4.2.3 Enterprise opportunity analysis81-82
• 4.2.4 Enterprise threat analysis82-85
• 4.3 Conclusion85-86
• Chapter Ⅴ Operation Management Measures and Development Strategy of HF86-97
• 5.1 Human Resource Management Planning of the Enterprise86-90
• 5.1.1 Signing training and estricting labor contracts with coaches in the training period86-87
• 5.1.2 Subdivision of the Profit Sharing System87-88
• 5.1.3 Promote the enterprise culture and formulate administrative methods of Option Incentive88-89
• 5.1.4 To explore innovation power of talents89-90
• 5.2 Class specialty maintenance and distinctive enrichment90-91
• 5.2.1 Keep studying and teaching the current classes to ensure its specialty90
• 5.2.2 Digging internal innovation ability of coach team and develop featuring courses system90-91
• 5.2.3 Improve service level of the company via foreign exchange91
• 5.3 Marketing Strategy91-94
• 5.3.1 A variety of on- and off-line marketing activities91-92
• 5.3.2 Making full use of mobile connection to conduct marketing92-93
• 5.3.3 Brand Popularity Enhancement93-94
• 5.4 Appropriate financial leverage helping enterprise development94-95
• 5.4.1 Bring financial management into enterprise operation strategy94-95
• 5.4.2 Pave way for chain-like management pattern95
• 5.5 Chapter conclusion95-97
• Chapter Ⅵ Summary97-100
• 6.1 Main Findings in This Research97-98
• 6.2 Meaning of This Research98-100
• REFERENCE100-101

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  本文關(guān)鍵詞：青少兒體適能培訓(xùn)在中國(guó)市場(chǎng)的運(yùn)營(yíng)及創(chuàng)新發(fā)展的研究，由筆耕文化傳播整理發(fā)布。

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