【摘要】：由于各種因素的影響，我國高校逐漸成為突發(fā)事件的易發(fā)場所。這些突發(fā)事件造成高校人員與財(cái)產(chǎn)損害，形象受損、聲譽(yù)下降等后果，甚至是災(zāi)難性的損失。目前，高校在突發(fā)事件新聞應(yīng)對方面，一般以校黨委宣傳部作為職能部門，此外，在對于重大的突發(fā)事件，學(xué)校也會成立由校領(lǐng)導(dǎo)直接指揮的臨時管理小組。 本文引入Gilpin-Ayala擴(kuò)散模型，用以表述信息在傳播過程中的動態(tài)變化情況，結(jié)合高校突發(fā)事件新聞應(yīng)對的相關(guān)情況，建立事發(fā)后真?zhèn)涡畔⒏偁帞U(kuò)散的傳播模型。用該理論以及傳播學(xué)等相關(guān)知識，結(jié)合案例進(jìn)行分析，得出國內(nèi)高�，F(xiàn)行突發(fā)事件新聞應(yīng)對機(jī)制存在的弊端，即高校新聞宣傳隊(duì)伍缺乏足夠的新聞素養(yǎng)，對突發(fā)事件相關(guān)信息的監(jiān)測、預(yù)警、研判機(jī)制欠完備，與媒體溝通的能力不足，這三個方面的不足致使許多高校無法及時、高效做好事件新聞應(yīng)對處理工作。 對此，本文建議：第一，建立健全突發(fā)事件新聞快速反應(yīng)機(jī)制，即需要成立突發(fā)事件新聞宣傳應(yīng)對領(lǐng)導(dǎo)機(jī)構(gòu)，完善突發(fā)事件新聞發(fā)布機(jī)制，做好對記者的管理及服務(wù)工作，把握正確的采訪原則；第二，做好輿情監(jiān)控與引導(dǎo)工作，對網(wǎng)上輿情進(jìn)行實(shí)時監(jiān)控，，密切關(guān)注網(wǎng)上動態(tài)，發(fā)揮校園媒體的獨(dú)特作用，充分利用微博、微信等新型社交網(wǎng)絡(luò)；第三，建立高校形象重塑機(jī)制，對突發(fā)事件新聞應(yīng)對工作進(jìn)行評估、總結(jié)，加強(qiáng)學(xué)校與媒體的溝通協(xié)作。
[Abstract]:Due to the influence of various factors, colleges and universities in our country have gradually become a vulnerable place for emergencies. These emergencies cause damage to university personnel and property, image damage, reputation decline, and even catastrophic losses. At present, colleges and universities generally take the propaganda department of the Party committee as the functional department in the emergency news response. In addition, in the case of major emergencies, the school will also set up a temporary management group under the direct command of the school leader. In this paper, the Gilpin-Ayala diffusion model is introduced to describe the dynamic changes of information in the process of communication, and to establish the diffusion model of the competition and diffusion of true and false information after the incident. By using the theory and related knowledge of communication and combining with the analysis of cases, this paper draws the conclusion that the existing emergency news response mechanism of domestic colleges and universities has some disadvantages, that is, the lack of sufficient journalistic literacy of the news propaganda team in colleges and universities. The monitoring, early warning and judgment mechanism of emergency information are incomplete, and the ability to communicate with the media is insufficient, which makes many colleges and universities unable to deal with the incident news timely and efficiently. In this regard, this paper suggests: first, to establish and improve the emergency news rapid response mechanism, that is, the need to set up emergency news publicity and response leadership, improve the emergency news release mechanism, do a good job in the management and service of journalists, Grasp the correct interview principles; second, do a good job in monitoring and guiding public opinion, monitor the online public opinion in real time, pay close attention to the dynamics of the network, give play to the unique role of campus media, make full use of Weibo, WeChat and other new social networks; Thirdly, we should establish the mechanism of reconstructing the image of colleges and universities, evaluate and sum up the emergency news response, and strengthen the communication and cooperation between the school and the media.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G647;G206

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