大學(xué)生消費主義傾向?qū)嵶C研究及啟示
本文選題:大學(xué)生 + 消費主義傾向 ; 參考:《太原理工大學(xué)》2015年碩士論文
【摘要】:消費主義作為一種意識形態(tài),伴隨著改革開放傳到中國,并隨著我國經(jīng)濟(jì)的不斷發(fā)展而愈演愈烈這不可避免地影響到了大學(xué)生的消費觀念,消費主義泛濫導(dǎo)致了大學(xué)生中出現(xiàn)了炫耀消費過度消費等不良的消費行為大學(xué)生作為國家和民族的未來,指導(dǎo)他們樹立正確的消費觀有著非常重要的意義近年來關(guān)于消費主義和大學(xué)生消費觀的理論研究逐步升溫,成為高校思政教育研究領(lǐng)域的一個新的熱點相對于理論研究,實證研究比較缺乏,因此開展大學(xué)生消費主義傾向的實證研究,對進(jìn)一步開展研究大學(xué)生的消費觀教育有著積極的意義 消費主義傾向與消費主義是不同的概念,消費主義傾向是描述消費主義接受程度現(xiàn)有研究大多集中在消費主義對大學(xué)生消費觀消費行為的影響,中國不是一個完全形態(tài)的消費社會,大學(xué)生與西方消費社會下的消費者有很大不同在忽略此不同基礎(chǔ)上的研究結(jié)果,必然與現(xiàn)實有很大偏差本文開展的消費主義傾向的研究,考證大學(xué)生中受消費主義影響的基本狀況如何,,并以此為出發(fā)點展開關(guān)于消費主義傾向的具體研究和關(guān)聯(lián)分析 論文共由為四部分組成,第一部分主要介紹了研究的背景研究的意義選題的由來理論的研究現(xiàn)狀以及論文的創(chuàng)新點和研究使用的方法第二部分中首先對論文中使用的概念做了界定,并對使用的相關(guān)統(tǒng)計學(xué)方法做了簡介其次對消費主義的發(fā)展做了簡單的梳理,論述了其興起的背景和具有的特征,指出了其意識形態(tài)的本質(zhì),為后文的研究奠定理論基礎(chǔ)第三部分是論文的主干,展開了關(guān)于消費主義傾向的實證研究本部分中首先指出了消費主義不等于消費主義傾向;其次設(shè)計了大學(xué)生消費主義傾向調(diào)研的指標(biāo),并解釋了指標(biāo)設(shè)計的意義;再次我們開始對大學(xué)生消費主義傾向的實證分析,證明大學(xué)生表現(xiàn)出了較強消費主義傾向,并對大學(xué)生卷入消費主義的廣度和深度做了考察這部分中我們還用統(tǒng)計學(xué)的方法對大學(xué)生的基本情況消費結(jié)構(gòu)消費行為消費觀念等因素與大學(xué)生消費主義傾向做了關(guān)聯(lián)性的比對研究,并對它在大學(xué)生中的傳播運行做了一些微觀測量分析,總結(jié)在實證調(diào)研中發(fā)現(xiàn)的新觀點和問題論文的第四部分在前面驗證結(jié)果和調(diào)研的基礎(chǔ)上,指出了消費主義對大學(xué)生的危害;并對加強大學(xué)生消費觀教育,提出了一些實踐層面和微觀層面的意見在文章的最后一部分——結(jié)論中,對本文的研究成果從整體上做了概括闡述
[Abstract]:Consumerism as an ideology, along with the reform and opening up to China, and with the continuous development of the economy in China, which inevitably affected the consumption concept of college students. The proliferation of consumerism has led to the emergence of undesirable consumption behaviors such as showing off excessive consumption among college students as the future of the country and the nation. In recent years, the theoretical research on consumerism and college students' consumption view has gradually increased, which has become a new hot spot in the field of ideological and political education research in colleges and universities. There is a lack of empirical research, so it is a different concept to carry out an empirical study on the consumerism tendency of college students, which has a positive meaning to further study the consumption view education of college students. The tendency of consumerism is to describe the acceptance of consumerism. Most of the existing studies focus on the influence of consumerism on the consumption behavior of college students. China is not a complete consumer society. There is a great difference between college students and consumers in the western consumer society on the basis of ignoring this different research results, which is bound to deviate greatly from the reality of the consumerism tendency research carried out in this paper. This paper explores the basic situation of college students affected by consumerism, and starts with the specific research and relevance analysis of consumerism tendency, which is composed of four parts. The first part mainly introduces the significance of the research background, the research status of the origin theory of the topic, the innovation of the paper and the methods used in the research. The second part defines the concepts used in the paper. Then, the author briefly combs the development of consumerism, discusses the background and characteristics of its rise, and points out the essence of its ideology. The third part is the main body of the thesis. In this part, the author points out that consumerism is not equal to consumerism tendency. Secondly, it designs the index of college students' consumerism tendency investigation, and explains the significance of the index design. Thirdly, we begin to analyze the college students' consumerism tendency, and prove that college students have strong consumerism tendency. In this part, we also use statistical method to analyze the basic situation of college students, such as consumption structure, consumption behavior, consumption concept, and college students' consumerism tendency. A comparative study of relevance, And it has made some microcosmic measurement and analysis to its spreading operation among college students, and summarized the new viewpoints and problems found in the empirical research. The fourth part of the thesis is based on the results of the previous verification and research. This paper points out the harm of consumerism to college students, and puts forward some practical and microscopic views on strengthening the education of consumption view of college students in the last part of the article-conclusion. The research results of this paper are summarized and expounded in the whole.
【學(xué)位授予單位】:太原理工大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2015
【分類號】:G641
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