發(fā)布時(shí)間：2018-04-25 04:08

  本文選題：電視傳媒 + 大學(xué)生就業(yè)　； 參考：《山西財(cái)經(jīng)大學(xué)》2013年碩士論文

【摘要】：自1999年國(guó)家采取以“拉動(dòng)內(nèi)需、刺激消費(fèi)、促進(jìn)經(jīng)濟(jì)增長(zhǎng)、緩解就業(yè)壓力”為目標(biāo)的高等教育擴(kuò)招政策以來(lái)，我國(guó)高校在校生人數(shù)不斷增加，目前已居世界首位。相應(yīng)的，高校畢業(yè)生人數(shù)也在逐年攀升，畢業(yè)生規(guī)模已從2003年的213萬(wàn)人猛增至2012年的680萬(wàn)人，就業(yè)壓力不斷增大，形勢(shì)日趨嚴(yán)峻。高校畢業(yè)生就業(yè)問(wèn)題關(guān)系到我國(guó)高等教育的長(zhǎng)期健康發(fā)展，乃至整個(gè)國(guó)民經(jīng)濟(jì)的增長(zhǎng)和全社會(huì)的和諧穩(wěn)定。如何提高高校畢業(yè)生的就業(yè)率、提升就業(yè)質(zhì)量越來(lái)越成為各級(jí)政府、教育部門和社會(huì)各界高度關(guān)注的熱點(diǎn)問(wèn)題。 加強(qiáng)對(duì)大學(xué)生就業(yè)指導(dǎo)，有助于大學(xué)生合理規(guī)劃職業(yè)生涯，轉(zhuǎn)變大學(xué)生的就業(yè)觀、擇業(yè)觀，提升大學(xué)生的職業(yè)化素養(yǎng)，為就業(yè)做好較為全面、充分的準(zhǔn)備，能夠有效提高畢業(yè)生的就業(yè)率。以美國(guó)、日本為代表的發(fā)達(dá)國(guó)家在大學(xué)生就業(yè)指導(dǎo)方面較早的開(kāi)展了理論研究，積累了大量的實(shí)踐經(jīng)驗(yàn)，并取得顯著成果。而目前我國(guó)的就業(yè)指導(dǎo)模式主要是以提供就業(yè)信息為手段，以就業(yè)安置為目的，以就業(yè)政策宣傳為主要內(nèi)容的“同質(zhì)化”、“程序化”、“安置式”的指導(dǎo)模式。這種就業(yè)指導(dǎo)模式起源于計(jì)劃經(jīng)濟(jì)時(shí)代，發(fā)展于市場(chǎng)經(jīng)濟(jì)初期，是20世紀(jì)90年代中期畢業(yè)生分配制度改革時(shí)所形成的指導(dǎo)模式，已經(jīng)遠(yuǎn)遠(yuǎn)不能適應(yīng)就業(yè)市場(chǎng)日益規(guī)范、信息化高度發(fā)達(dá)背景下，，社會(huì)主義市場(chǎng)經(jīng)濟(jì)發(fā)展對(duì)勞動(dòng)力生產(chǎn)要素和人力資源優(yōu)化、高效配置的要求。一種覆蓋面廣、影響力大、內(nèi)容豐富，且適應(yīng)多媒體和信息時(shí)代發(fā)展要求的就業(yè)指導(dǎo)模式亟待出現(xiàn)。 縱觀國(guó)內(nèi)外關(guān)于就業(yè)指導(dǎo)理論研究和實(shí)踐經(jīng)驗(yàn)，絕大多數(shù)聚焦于就業(yè)指導(dǎo)的內(nèi)容，針對(duì)就業(yè)指導(dǎo)模式的研究可謂屈指可數(shù)，結(jié)合當(dāng)代新媒體和傳播理論進(jìn)行就業(yè)指導(dǎo)研究的更是鳳毛麟角。筆者受當(dāng)下熱播的中國(guó)教育頻道的《職來(lái)職往》、天津衛(wèi)視的《非你莫屬》等電視求職類節(jié)目啟發(fā)，從電視傳媒視角出發(fā)，探討我國(guó)高校就業(yè)指導(dǎo)模式的構(gòu)建、完善與創(chuàng)新，具有一定的現(xiàn)實(shí)意義。 本文的創(chuàng)新之處：1、把電視媒體引入就業(yè)指導(dǎo)模式，用傳播學(xué)的理論和電視傳媒視角解讀高校就業(yè)指導(dǎo)。2、把就業(yè)指導(dǎo)的對(duì)象從高校畢業(yè)生擴(kuò)展到了用人單位、畢業(yè)生、高校、政府等四個(gè)目標(biāo)對(duì)象，擴(kuò)展了就業(yè)指導(dǎo)的范圍。3、構(gòu)建針對(duì)性、全程式的大學(xué)生就業(yè)指導(dǎo)模式。
[Abstract]:Since the government adopted the policy of "stimulating domestic demand, stimulating consumption, promoting economic growth and relieving employment pressure" in 1999, the number of college students in our country has been increasing, and now it ranks first in the world. Accordingly, the number of college graduates is also rising year by year. The number of graduates has soared from 2.13 million in 2003 to 6.8 million in 2012. The employment pressure is increasing and the situation is becoming more and more serious. The employment of college graduates is related to the long-term healthy development of higher education in China, the growth of the whole national economy and the harmony and stability of the whole society. How to improve the employment rate of college graduates and improve the quality of employment has become a hot issue that governments, education departments and all walks of life pay close attention to. Strengthening the guidance for college students' employment will help them to plan their career reasonably, change their view of employment and job selection, promote their professional accomplishment, and make more comprehensive and adequate preparations for employment. Can effectively increase the employment rate of graduates. The developed countries, represented by the United States and Japan, have carried out early theoretical research on employment guidance for college students, accumulated a lot of practical experience and achieved remarkable results. At present, the guiding mode of employment in our country is "homogenization", "procedure" and "placement mode" with the means of providing employment information, employment placement as the purpose and employment policy propaganda as the main content. This employment guidance model originated from the planned economy era and developed in the early stage of the market economy. It was formed during the reform of the distribution system of graduates in the mid-1990s. It has been far from being able to adapt to the increasingly standardized job market. Under the background of highly developed information technology, the development of socialist market economy demands the optimization and efficient allocation of labor force production factors and human resources. A kind of employment guidance mode, which has wide coverage, great influence, rich content and adapts to the development requirement of multimedia and information age, needs to emerge urgently. Throughout the study of employment guidance theory and practical experience at home and abroad, most of them focus on the content of employment guidance, and the research on employment guidance model can be described as a few. Combination of contemporary new media and communication theory for employment guidance research is rare. The author is inspired by the popular China Education Channel and Tianjin Satellite TV programs, such as TV job-seeking programs. From the perspective of TV media, the author probes into the construction, perfection and innovation of the employment guidance model in colleges and universities in China. Has certain realistic significance. The innovation of this paper is to introduce the television media into the employment guidance mode, to interpret the employment guidance of colleges and universities from the perspective of communication theory and television media, and to expand the target of employment guidance from college graduates to employers, graduates, colleges and universities. The government and other four target objects have expanded the scope of employment guidance. 3.
【學(xué)位授予單位】：山西財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G647.38

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